Nostalgic culture, do you really know how to plan and excavate it?

Nostalgia culture is a culture with the most local characteristics. Doing a good job in this area can also avoid the homogenization competition of rural tourism to a certain extent, form its own characteristics, and occupy the rural tourism market with characteristics. It's easier said than done. So how do you dig? Forward-looking Industry Research Institute thinks that these aspects should be done well:

1, determination of rural tourism theme

Theme is the soul of rural tourism planning, which should not only reflect the characteristics of rural tourism, but also become the core content of rural tourism attraction. With the increasing diversification of tourists' demand for rural tourism, the types of rural tourism are also increasing. Through the theme planning of rural tourism, we can form a distinctive rural tourism personality and form a rural tourism characteristic activity with the theme as the core.

2. Rural tourism product planning

(1) Rural Material and Cultural Experience

Rural material culture belongs to rural static culture, is the external physical expression of rural culture, is at the grassroots level of rural culture, and is the tourists' intuitive feeling of rural "other culture".

(2) the participation of rural institutional culture

Rural institutional culture belongs to the dynamic culture of rural areas, is the middle layer of rural culture, and is a kind of rural cultural tourism resource with strong participation, with distinct nationality, regionality and strong cultural appeal.

(3) Perception of rural spiritual culture

Rural spiritual culture belongs to the level of abstract culture, which is at the highest level of rural cultural tourism resources and lags behind other carriers of rural cultural resources. It is the essence of rural culture, which is not only used to meet the normal sightseeing and leisure needs of tourists, but also the resource material of rural theme tourism.

3. The construction of rural intention

The rural image is a "psychological image" formed in people's minds in the long-term historical development of the countryside, which is mainly manifested in the rural landscape image and rural cultural image. It can be said that it is an extremely important rural tourism resource, an important carrier to express and maintain the theme of rural tourism and the background of rural tourism development.