How can international tourism do business in China through e-commerce?

Tourism products are the close combination of multiple products in the travel itinerary, which are successfully completed according to the tourism plan. How to computerize and network the existing workflow of travel agencies has always been a problem that tourism managers ponder deeply. In the actual workflow, because people's intelligence can be ever-changing, all workflows will be unified and standardized after computerization. As long as managers need to surf the Internet, they can get real data at any time and manage the big and small affairs in the company at any time and anywhere. Corporate costs: Tourism products involve the whole world, and telephone and fax costs have always been one of the main costs of travel agencies. After networking, the company's profits can only be improved through communication. However, the cooperation of employees is an important factor for the success of tourism computerization. So at the same time of computerization, the executive attitude of managers is the most important.

One. Application of Tourism E-commerce

The travel itinerary includes air tickets, hotels, transportation (cars, boats), catering, tickets for scenic spots, etc. The business of travel agencies is to combine these scattered products and sell them to consumers. How to transform these workflows and sell them around the world is the stage for the tourism e-commerce platform to display.

Tourism e-commerce platform generally includes the following aspects:

1. group tour operation system: integrate tourism resources, ticketing, hotels, ground transportation, catering, licenses and other resources, conduct online group inquiry and quotation, and transport them from ground transportation and group transportation to agent sales.

2. ticketing operating system: reservation, ticketing, voucher management, sales management, account management and settlement report.

3. Hotel reservation operating system: supplier management, sales management, account management and settlement report.

4. Various visa processing systems

In recent years, the application of e-commerce in the tourism industry is also obvious. E-commerce applications in the direction of tourism, eLong and Ctrip did earlier and were more successful.

First of all, we analyze from E Long and Ctrip.

The Development Course of E Long

1. 1999 E-Dragon was established in Delaware, USA, and positioned as a city life information website.

2. In April, 2000, E-Dragon acquired the leading business travel service company in China, Baxter and its e-commerce website, Lohoo.com, and began to enter the travel service industry.

3.200 1 year In May, E-Long completed10 million USD financing, repurchased all the business of E-Long in Chinese mainland from its parent company Mail.com, and officially transformed into an online travel service company.

4. In July, 2004, E-Dragon established a strategic partnership with Expedia by selling 30% equity.

5. In June, 2004, eLong was listed on NASDAQ.

6. On June 5438+February, 2004, Expedia announced the exercise of the warrants to increase its equity in E Long to 52%.

7. In April 2005, eLong once again reached a strategic alliance with Yahoo and Sohu to provide its users with all-round online travel services.

8. In June, 2005, E Long announced that it planned to acquire Sina Fortune Travel, a leading hotel distribution company in China, and signed a three-year strategic cooperation agreement with Sina.

Among them, in April 2000, Deloitte merged with its e-commerce website Lohoo.com and began to enter the tourism service industry, which was a major breakthrough for E Long Company. At that time, domestic e-commerce in China was just in its infancy, especially the tourism industry was dominated by traditional methods, and air tickets, hotels, tourist routes and so on were just telephone contact methods. The new business model is refreshing.

Development course of Ctrip

1. 1999 10 officially opened in Ctrip.com.

2. In June 2000165438+1October, Beijing Hyundai Express Reservation Network was acquired.

3.20065438+0 March became the leading hotel distributor in China.

4. In March 2002, Beijing coastal air ticket business was acquired, and the national central air ticket reservation system was launched in May.

5. On February 9, 2003, 65438 was successfully listed on NASDAQ, with an increase of 88.6% on that day. It has created the latest record of Nasdaq's opening day increase in the past three years.

6. In February 2004, Ctrip reached a strategic cooperation with Shanghai Cuiming International Travel Service, and announced its formal entry into the holiday product market.

7.？ In September 2004, Ctrip and China Merchants Bank jointly launched the first dual-currency travel credit card in China.

8. In June 2004, Ctrip launched the first online booking platform for international air tickets in China.

From the development course of Ctrip, the acquisition of Beijing Hyundai Express Booking Network and the subsequent acquisition of Beijing coastal air ticket business are the implantation points in its development process. It breaks the traditional management mode of tourism and applies tourism products to e-commerce.

The similarity between eLong and Ctrip is that reservations drive reservations, and then they enter other directions of tourism. At that time, the hotel management was advanced, and the booking network of Beijing Hyundai Express was successful in China around 2000. He already had a certain foundation of e-commerce, and later he joined ticketing companies and travel companies to make these travel networks.

Two. Development of Tourism E-commerce

When the concept of e-commerce is introduced into tourism, only online search routes, air tickets, hotels and so on. It can be realized, but the real transaction is offline. In particular, hotels and ticketing must be supported by a huge call center and distribution center, which can be said to be e-commerce in a sense. With the emergence of online banking, people's recognition of the network can now realize the function of ordering all services online.

Now there are more and more travel websites like E Long and Ctrip, all of which want to compete for the fat of tourism. With the improvement of the sales model and membership system of major travel networks, we can trust and rely on the network more, and the full implementation of e-ticket in China will also accelerate the pace of e-commerce in the tourism industry.

The competition among travel networks is becoming more and more fierce. They attract customers in many ways. Here are some examples:

1 membership system

The perfection of the membership system and the concept of giving all benefits to members have greatly enhanced the influence of some travel networks in the world in just a few years. For example, in E Long, as of February 2003, the number of registered websites exceeded100000; -By the end of February 2003, the daily visits of the website had exceeded120,000; -As of February 2004, the number of consumers using e-Dragon ordinary cards reached 654.38+0.2 million;

2. Multichannel operation

3. Have a perfect customer service system.

4. web2.0 interactive products such as forums and blogs.

Now some travel websites have relatively perfect products and contents, which have been integrated and used by other related websites to increase the number of visitors. I believe that in the future, the competition of travel network will become more and more fierce. After all, the online travel market only occupies a negligible 0.5% share in the domestic travel market. According to China online travel market.