How to write the marketing plan of tourist routes?

The marketing planning scheme of tourist routes should pay attention to the following points: Generally speaking, a tourist route will not design the same tourist attractions.

Because according to the decreasing law of satisfaction effect, repetition will affect the satisfaction of ordinary tourists.

Unless there are special circumstances.

For example, when traveling to Beijing, the travel agency put the Summer Palace and the Forbidden City on the same day's itinerary. Although the Summer Palace and the Forbidden City are repeated tourist attractions with the same nature and similar scenery, they have distinct China characteristics and strong China culture.

Tourists travel to these places also for this demand.

The same is true of Xi 'an.

In other cases, it is generally to choose different scenic spots to form a tourist route.

Of course, if tourists explicitly request to go to scenic spots with the same nature and similar attractions, such as Xiaoyao Valley in Wugui Mountain in Zhongshan and Quanlin Mountain Villa in Sanxiang.

After the travel society explains the situation, if the tourists still insist on their own opinions, the travel agency will respect the wishes of the tourists and carry out tourism activities.

Also, the travel society designs tourist routes according to different cultural backgrounds and tourism needs of tourists.

For example, a one-day trip to Zhongshan

In order to meet the tourism needs of local residents in Zhongshan, tourist routes should be designed according to the living habits and tourism characteristics of local residents; In order to meet the needs of foreign tourists (including those who come from other places to travel and live in Zhongshan), tourist routes should be arranged according to the tourist attractions they are interested in and the tourism characteristics of Zhongshan.

Travel agencies also have certain regulations on the number of scenic spots. Generally speaking, there are two scenic spots in the morning-lunch-two scenic spots in the afternoon.

Then arrange tourist routes according to the actual situation of tourists.

If the elderly are the majority in a tour group, or even the whole tour group is elderly, the travel society should appropriately reduce the number of tourist attractions or arrange more comfortable attractions.

On the contrary, if young and middle-aged tourists are the majority in the tour group, tourist attractions suitable for young people should be arranged accordingly or appropriately increased.

Usually, tourists will follow the arrangement of the travel agency after consulting and understanding the tourist routes designed by the travel agency and deciding to participate in the tourist routes.

If tourists ask for more scenic spots during the tour, if the tour leader says it's ok, then add more scenic spots. If it's an individual, more than 60% of the tourists ask to go, then add more scenic spots. If other tourists want to stay in a hotel, the travel agency will take the rest of the tourists back to the hotel to rest.

Although the principle of reasonable structure and proper layout of tourist spots requires that the distance between tourist spots on the same tourist route should not be too far, so as not to cause a lot of time and money to be spent on the journey.

Generally speaking, the time spent on urban traffic cannot exceed 1/3 of the total travel time, but in practice, the length of traffic time cannot be absolutely controlled by travel agencies.

Generally speaking, traffic time accounts for 2/3 of the total travel time.

For example, from Zhongshan to Zhaoqing, it usually takes two to three hours, even if it takes two hours to go straight from Zhongshan to Zhaoqing, which requires the tour guide service personnel to wholeheartedly provide tour guide services for tourists during the trip.

Because from the starting point to the destination, the scenery along the way is infinite, and many scenic spots, natural landscapes and human landscapes have strong cultural backgrounds.

If the tour guide service personnel can vividly serve the tourists, even if the traffic time accounts for 2/3 of the total travel time, the tourists can receive new information in the car and feel that it is worth the money.

Although the problem of traffic time can't be completely avoided, in the process of designing tourist routes, CYTS thinks that the time spent on intercity traffic should account for 1/2 of the whole travel time.

Because of this, tourists can have time to enjoy themselves in tourist attractions, which is very beneficial to travel agencies.

After opening up new routes, the travel agency put the product design scheme into practice and carried out experimental sales.

If the market effect is not satisfactory after the trial production and marketing of the line, the travel agency will not give up easily, because in the process of development, research, packaging and marketing, the investment of funds, manpower and material resources is very huge.

When the results of trial production and trial sale are not satisfactory, the travel agency will conduct self-examination, review the reasons for the failure, and make members understand and improve the route to the greatest extent.

Only in this way can the new line achieve the desired effect.

Putting tourist routes into the market is not the end of the product design process. Travel agencies will also regularly check and evaluate tourist routes and make necessary modifications and improvements.

And collect a wide range of feedback information to provide a basis for further development of products, but also pay a return visit to tourists and collect tourists' opinions.

In the marketing planning scheme of tourist routes, it is very important to choose what kind of promotion method to write.

General tourism changes with the change of seasons, which is very timely. The current free promotion method is not suitable, because the free promotion method is slow to take effect, and it takes a certain cost to do paid promotion.