What are the working methods of public relations in tourism enterprises?

(1) Shape the corporate green image

1. Create a green tourism environment. The beautiful lakes and mountains have always been yearned for by tourists. When developing tourism products, companies must pay attention to the protection of the natural environment and compatibility with the environment to create beautiful green landscapes for tourists.

2. Improve green tourism facilities. Tourism facilities and equipment must not only be comfortable, beautiful, and safe, but also be green and environmentally friendly. For example, the use of energy-saving and pollutant emission-reducing means of transportation, indoor greenness, etc. will embody the essence of green tourism and green civilization.

3. Promote green tourism products. With the improvement of people's living standards, everyone's desire for green products has become more urgent. High-quality, environmentally friendly green tourism products not only have ornamental and commemorative value, but also have practical significance, which will definitely make tourists feel more at ease.

(2) Improve the green communication network

In the information age, if tourism companies want to stand out in the same industry, communication with the outside world is particularly important. If you want to expand the influence of your company and increase the outside world's awareness of your company, you must establish a communication network.

1. Maintain a trustworthy relationship with government departments. The government is authoritative and influential. The government's attitude towards enterprises determines the attitudes and behaviors of other publics towards the enterprise, thus affecting the overall public relations environment of the enterprise. If tourism enterprises proactively communicate with government departments, report their "green actions" and obey government management, they can greatly increase the trust and attention that government departments place on enterprises.

2. Maintain effective and good relationships with the community. The development of tourism will inevitably bring about a series of potential environmental impacts. It not only produces pollution, but also interferes with the peaceful life of local residents. Therefore, allocating the socio-economic benefits of tourism to communities in tourist areas is the key to maintaining a good relationship between tourism enterprises and communities.

3. Establish and maintain mutually beneficial and trusting relationships with consumers. The tourism industry is developing rapidly and market competition is intensifying. How to capture consumers has become a difficult problem. Therefore, when companies provide services to travelers, they must understand the psychological characteristics of consumers and provide convenient and comfortable food, accommodation, transportation, travel, etc. When consumers trust a company, the company will have more development opportunities and room for improvement, achieving a win-win situation for both the company and consumers.