The operator revealed: The gross profit margin of the magic bamboo charcoal business is 66%

The operator revealed: The gross profit margin of the Magic Bamboo Charcoal business is 66%

?It would be better to eat without meat than live without bamboo? Su Shi of the Song Dynasty suggested a traditional spiritual consumption method of scholar-bureaucrats in his poem "Yu Qianseng Luyunxuan"; nearly a thousand years later, bamboo and its charcoal products, as a time-honored consumption concept and product, once again became popular with its A new attitude, connotation and breadth enter our lives.

?Bamboo charcoal is a project with great market prospects, and I plan to treat it as one of my careers! In the Tanweiguanzhi bamboo charcoal products store, owner Ma Shengye told reporters this. In the one and a half years since its opening, through Ma Shengye's dedicated management, Tanweiguanzhi has opened 8 stores, including franchise stores. The monthly turnover of a single store exceeds 10,000 yuan, and it is expected to recover the investment cost in half a year.

Bamboo charcoal goes deep into every corner of life

The first time I came to Tanweiguanzhi on Huashi Road was on a humid and rainy day, but as soon as I walked into the store, I felt like You can feel the dry atmosphere that is obviously different from the outdoors, and the air is also filled with a unique fragrance of bamboo. In the antique bamboo culture-themed decoration, the reporter saw a wide variety of bamboo charcoal products, including more than 50 kinds of products such as bamboo charcoal pillows, bamboo charcoal shoe plugs, bamboo charcoal mattresses, bamboo charcoal hangings, etc. The product uses involve all aspects of home life.

There is a sentence that vividly and vividly expresses the fact that bamboo charcoal products have entered people's daily lives and brought infinite interest and health to people's lives, that is: "Black charcoal makes white rice, black soap washes white faces"? . It is understood that adding bamboo charcoal slices when cooking rice can increase the water content of the rice, making the rice tender and fragrant, taste more delicious, and whet your appetite. At the same time, bamboo charcoal contains trace elements needed by the human body and is dissolved into rice, which has more health-care effects. Bamboo charcoal soap is made of pure natural high-temperature bamboo charcoal and refined vegetable oil. It can completely eliminate pore dirt and excess oil, reduce inflammation and sterilization, and smooth the skin. Regular use can make the skin more moisturized and whitened.

?The best-selling product now is the charcoal bag for deodorizing the room. ?Ma Shengye told reporters,?Because there are so many people buying and renovating their homes nowadays, people are paying more and more attention to the air quality in their homes. Bamboo charcoal happens to be the best weapon to absorb formaldehyde, and the effect is immediate. Moreover, when air conditioners are used and doors and windows are closed, bamboo charcoal's air purifying function is very popular among consumers. ?

Why does bamboo charcoal have such miraculous effects? It is understood that specially fired bamboo charcoal contains countless tiny pores, so it can absorb chemicals in the water and harmful substances in the air. It also has unique beneficial microbial flora that can decompose harmful substances into harmless substances. Substances, thereby achieving antibacterial functions and producing miraculous effects, becoming widely used daily necessities.

Bamboo charcoal is not expensive. Most products only cost tens of yuan, and the most expensive one does not exceed 200 yuan. But the boss said that not many people actually use these things. The customers are mainly young white-collar workers who are sensitive to fashion. Although there is not much awareness of bamboo charcoal in China, it has long been popular in Japan, South Korea and other countries, so "foreigners" have become regular customers in the store.

Seize the entrepreneurial opportunity with one consumption

Speaking of Ma Shengye starting a business with bamboo charcoal, it was due to an accidental incident. In 2003, Ma Shengye, who was traveling in Hangzhou, discovered a store selling bamboo charcoal products. At this time, he and many people saw these black things and had no idea what they were. After being introduced by the salesperson, he wanted to give it a try, so he bought a pair of bamboo charcoal insoles for his shoes that were stained by sweat. To Ma Shengye's surprise, the effect of the insoles was evident on the second day after use. At this time, he, who had been struggling to find a business project, suddenly found his direction and decided to represent bamboo charcoal, a product that was not available in the Shanghai market at the time.

Looking back now, I was still very impulsive. The next day, I found the manufacturer of the charcoal seller and paid the regional agency fee of 50,000 yuan and the 15,000 yuan on the spot. First batch of payment. This style of doing things is very different from my usual style of doing things. I think I should spend a certain amount of time doing market research first. ?Ma Shengye said.

Not long after returning to Shanghai, Ma Shengye received a big business of 6,000 yuan before his store was opened. It turned out that he was also an entrepreneur who wanted to obtain the agency rights of "Tanmai Weng" in Shanghai, but because he arrived late, he became Ma Shengye's first big customer before he opened. ?At that time, I already had business before my goods were delivered, which made me finally let go of my heart hanging in my throat. Looking back on my entrepreneurial process afterwards, if I had hesitated a little at that time, perhaps I wouldn’t be where I am today. ?He said, ?And I think it is better to spend money to buy health today than to spend money on medicine in the future. As people pay more and more attention to health, there will definitely be a market for such healthy and green products. ?

Try to be frugal when decorating

? Save money if you can start by yourself. ?This is Ma Shengye’s entrepreneurial principle. This was also most fully reflected when he decorated the store.

In order to absorb the customer flow from "IKEA Furniture", Ma Shengye chose the store in the "Luxury Home Decoration Market" next to it. Later, for a 20-square-meter shop, he was busy for a whole week comparing and selecting various materials in the building materials market.

Among the dazzling wall decorations, Ma Shengye originally planned to choose bamboo curtains as decoration in order to reflect the style of bamboo culture. However, at a price of 400 yuan/square meter, he used bamboo curtains with almost the same effect. Instead of striped wallpaper, 5.3 square meters can be purchased for 70 yuan; Ma Shengye did not waste any of the excess wallpaper scraps and made his own five chandelier lampshades in the store; when purchasing shelf materials, he chose The price of wood is only one-tenth of that of glass, and through its advantages in design, not a centimeter is wasted in the final use. In order to get a discount of 130 yuan, Ma Shengye chose to use these heavy and inconvenient pieces of wood to transport. He transported it back to the store by himself; even the unique bamboo ornaments in the store were made by him using bamboo poles removed from the scaffolding, and the total cost was only five yuan.

With careful budgeting, Ma Shengye only spent 2,000 yuan, and an exquisite, simple and practical store was born under his hands.

Expand sales through various means

Although at the beginning of its opening, Tanweiguanzhi achieved a big business, but many customers were doubtful about its efficacy when they first saw it. The boss was worried. ?At that time, the only job in the store was to be an interpreter for customers. Some customers left without expression after hearing this, while others bought one or two items with expressions of pity for me. Fortunately, bamboo charcoal is a relatively popular product. As long as people have used it, few people feel bad about it. This is why most of the customers are repeat customers. At that time, I thought let others know what bamboo charcoal is? What are the benefits? It is an urgent matter to open up sales. ?

Therefore, Ma Shengye plans to promote bamboo charcoal through various channels. After the new building Aijianyuan behind IKEA was delivered, Ma Shengye started climbing stairs in the community to sell it, carrying a bag of forty or fifty kilograms of charcoal. ?The promotion effect is not good, I can only sell one or two packs in half a day, but my purpose is not to sell, but to let people know about bamboo charcoal and my store. ? Sure enough, after using the sales promotion method for a period of time, and with the arrival of humid weather, the business suddenly boomed. There was once an owner who loved Jianyuan and bought 7,000 yuan of products at ? Tanweiguanzhi?

Now, Ma Shengye is planning two other marketing methods. The first is to hire more than a hundred people before and after the summer vacation to uniformly wear blue calico with the logo "Charcoal is the View" and carry poles to carry out random sales in the streets and alleys to increase citizens' awareness of bamboo charcoal; the second is to open a model display store , the store is completely decorated like a home, and there are places where bamboo charcoal is useful in every corner of the home, so that customers can understand the functions of bamboo charcoal at a glance without the need for words.

Entrepreneurship analysis and risk warning

Initial investment: The initial investment to join a bamboo charcoal products store is about 20,000 yuan, mainly 10,000 yuan for the first batch of inventory and 3,000 yuan for the brand. usage fee. In addition, franchisees can carry out decoration with a unified logo by themselves according to the headquarters' drawings, which is expected to cost around 3,000 yuan. The business area of ??the main store on Huashi Road is 20 square meters, while the business area of ??a franchise store on Nanjing West Road is only 8 square meters. It can be seen that the business area of ??bamboo charcoal products is more flexible. , you can choose according to your own conditions. It is recommended to choose a store between 10 and 20 square meters. The rent is about 3,000 yuan/month. Calculated by paying three deposits and one deposit, the first installment rent is about 9,000 yuan. In this way, the initial capital preparation for investing in a bamboo charcoal products store is about 25,000 yuan.

Profit: Currently, the biggest expense in operating a bamboo charcoal products store is rent, which costs 3,000 yuan per month. Employing 2 employees, the monthly expenditure on wages and other benefits is about 1,600 yuan. Including decoration amortization of 250 yuan and other expenses such as taxes, the monthly operating cost must be at least more than 5,150 yuan. According to Ma Shengye, the gross profit from the sales of bamboo charcoal products is about 66%. To achieve breakeven, the monthly turnover only needs to exceed 8,583 yuan. On average, based on 30 days, the daily turnover must be 286 yuan. Obviously, the monthly turnover of the bamboo charcoal products store's current sales of more than 10,000 yuan has exceeded this figure.

Target customer group: At present, the target customer group of this product is mainly young and fashionable people, but bamboo charcoal itself is not very targeted, and more customer groups can be developed according to market conditions. People's requirements for continuously improving quality of life and enthusiasm for new products will drive the sales volume of bamboo charcoal products up.