Traditional Culture Encyclopedia - Travel guide - Who are the outstanding people or enterprises in the tourism planning industry?

Who are the outstanding people or enterprises in the tourism planning industry?

Tourism planning is a short-term, freely adjustable way and method for a certain tourism product, thus forming a unique product connotation, theme brand, recreation mode and business model, thus forming a personalized tourism product.

Tourism planning must be innovative and operable. A successful tourism planning can comprehensively enhance and extend the vitality of old tourism products, build an effective marketing promotion plan, and promote tourism destinations to obtain good economic and social benefits in a short period of time. This is different from the long-term strategic implementation process of tourism planning.

At present, the famous tourism planning company in China is De Anjie. Mr. Jia Yunfeng, President of De 'anjie Global Consulting Group, as an expert in innovation communication and promotion, keeps abreast of new communication weapons with his keen tentacles. It is one of the earliest consulting companies in the industry to use search engines, blogs and other new media as the main communication tools, and has many new media communication cases that are small and broad and far-reaching. Because of his outstanding achievements in tourism innovation and communication, De Anjie won the "Most Influential Tourism Planning Organization in China" and the "Best Tourism Marketing Case Award in China".

Jia Yunfeng believes that the deep development of tourism products depends more on tourism planning. Because the particularity of tourism behavior is a static tourism product, it should be promoted in a dynamic way. Planning, on the other hand, just endows tourism products with vitality, so that they can better communicate and interact with tourists, thus forming a personalized brand. Look at planning in the long run and planning in the short term. Furthermore, planning is the premise of planning, and planning is the extension and systematization of planning.

At present, Jia Yunfeng has been hired as a cultural consultant for tourism bureaus in many provinces and cities in China.

The event marketing that De Anjie's tourism planning team has attracted the attention of the tourism industry in recent years include friendly shandong, the trip to the Great Yellow River, Jiaozuo Phenomenon, Jet Li One Foundation, China Glory-National Pit 1573, China Sun City-Dezhou, Classic Shanghai, etc., all of which actually come from the team known as the "dark horse" of tourism communication industry, which all originated from. Because of his outstanding achievements in tourism innovation and communication, De Anjie won the "Most Influential Tourism Planning Organization in China" and the "Best Tourism Marketing Case Award in China".