How to become a tourist KOL?

I'll answer this. There are many tourist KOLs around me.

The ability to take pictures and write is the foundation.

As a KOL, if we look at it more strictly from the definition of kol (opinion leader), speaking is essential. "Voice" in tourism refers to the ability to write and take pictures. The overall requirement is to spread the destination that Party A's father wants to recommend, which depends on whether your writing is good or not, how the filming is, and whether potential customers can be tempted after reading it. This group's ability to take pictures is generally ok, but their writing ability is generally weak. The ancient towns are small and fresh, which can relax the body and mind. The natural landscape is magnificent and you can take a deep breath. If you watch too much, it will inevitably lead to embarrassing cancer attacks. I think KOL will feel embarrassed when writing. Therefore, in this circle, there are very few people who can really write and KOL who can inspire others to travel. People without my skills can guarantee the long-term development of KOL.

resources are king

in the early stage of development, tourism KOL generally publishes its own articles on various public platforms, which can be directly opened by itself, such as hornet's nest, Zhihu column, short book, Weibo, public number and headline number, etc., and uses a unified user name and avatar to accumulate fans for itself. When the fans accumulate to a certain extent, they can move to a higher platform. If their own resources are still weak at this time, they can use a third party to find resources. Le Tu is a gathering place for many KOLs. Everyone opens a column on it, which is similar to Zhihu's column, but you need the staff of Le Tu website to help you open it. After you settle in above, you can post articles, and at the same time, you can take part in more activities in Le Tu. Sometimes, Le Tu will call some people to a certain place to write soft articles. In addition, there is another way to get to know more people, join more WeChat groups, call more teachers, and gradually get to know each other.

Character is the foundation

It can be said that word-of-mouth is highly valued in this circle, and it is widely spread within the circle, and everything can spread rapidly. The reason for this is that in the past year, this circle has frequently exploded data fraud, buying fans, buying praises, etc. This kind of news quickly formed a chain reaction, which in turn led to the collapse of the overall word of mouth. The more chaotic the circle, the easier it is to see the character. If you want to be steady and steady in this circle, you still have to take one step at a time. Don't envy other KOLs for making money quickly, so you buy fake fan data. This artificial data illusion can be seen at a glance from the data trend. If you don't want to smash your own brand, do things in a down-to-earth manner and don't do anything fake. Once the credit of the whole industry falls to negative, the KOL in the middle and lower levels of the pyramid will be affected.