How do tour guides help tourists maintain the best aesthetic state?

Aesthetic consciousness is a kind of personal consciousness, which depends on people's aesthetic knowledge and ability as well as their emotions. Emotion is the dynamic factor in the aesthetic process, that is, people's emotions will directly affect people's aesthetic mood. Tour guides should provide warm and thoughtful services to tourists, adopt various effective methods, strengthen their positive attitude, weaken their negative attitude, make their mood happy and stable, stimulate tourists' new interest at any time, and strive to maintain their best aesthetic state of mind. During traveling, tourists are often in a state of excitement and tension. Nervousness is easy to make people tired and affect their fun, while excitement urges them to explore new things, seek novelty, seek beauty and appreciate beauty with tour guides. When tourists are in high spirits, full of fun and energy, tourism activities will generally go smoothly, and it is possible to achieve the expected results. Therefore, it is an important job for tour guides to adjust tourists' mood, maintain and improve their interest and stimulate new interest, which is the basic guarantee for the success of tourism activities and an important standard to measure the ability and level of tour guides.

(1) Be good at adjusting the mood of tourists

Tour guides should be good at understanding and observing the mood changes of tourists from the changes of speech, behavior and expression. Under normal circumstances,

the tour guide should explain to the tourists, so that on the one hand, people feel cordial, on the other hand, it is easy to find their emotional changes in time; Is absent-minded or frown because you don't understand, or excited and happy. The positive emotion of tourists is a favorable condition for tour guide work, and it is also one of the signs of successful tour guide work. The negative emotions of tourists will affect their interest in sightseeing and are not conducive to the tour guide's explanation. Therefore, after discovering that tourists have negative emotions such as anxiety, anxiety, irritability and dissatisfaction, we should find out the reasons in time and take measures to eliminate or adjust their emotions.

to eliminate tourists' negative emotions, we must understand the subjective and objective reasons for negative emotions.

The more detailed and thorough you are about the factors that cause negative emotions, the easier it will be to solve the problem and the more active the tour guide will be. There are many ways to eliminate negative emotions, and tour guides should adopt different methods according to different situations. For example:

A. Compensation Method

The method of giving material or spiritual compensation to eliminate or weaken tourists' dissatisfaction is called compensation method.

material compensation method: if the accommodation, diet and sightseeing items do not meet the standards specified in the agreement, compensation should be given, and the substitutes are generally higher than the original standards.

B. Mental compensation method: When tourists' reasonable requirements cannot be met for some reason, which leads to their dissatisfaction, the tour guide should explain the difficulties realistically and sincerely apologize in order to gain the understanding of tourists, thus eliminating their negative emotions. In the case of helplessness, tourists can vent their dissatisfaction, and then try to explain to them after their anger has subsided. < P > C. Transfer of attention < P > Tour guides should consciously adjust the attention of tourists and urge them to shift their attention from one object to another. When there is a negative situation in the tour group, the tour guide should try to attract them with new and interesting activities, new things or humorous language and attractive stories, so as to divert their attention, forget or temporarily forget the unpleasant things and restore their happy mood.

D. Analysis

Explain clearly to tourists the causes of their negative emotions, and analyze the two sides of things and their relationship with tourists' gains and losses in two ways. This method can sometimes eliminate tourists' dissatisfaction, but if the expression method and tone are improper, it will bring adverse consequences. Therefore, the use of oral analysis is often a last resort and cannot be abused.

(2) Know how to keep and improve tourists' interest

Tourists are full of energy, and their interest in traveling is high and new interests are generated from time to time, which is the basic condition for the success of tourism activities and an important symbol of the success of tour guide activities.

People's interests are dynamic, and there are transferability and variability. That is, interest will shift at any time, from interest in one thing to interest in another; People's interest in something will arise and disappear, and their interest level can also increase or decrease. This dynamic feature of interest requires tour guides to seriously consider and effectively solve the following three problems.

a. How to make tourists change from uninterested and low-interest to interested or increase interest intensity.

B. How to keep the tourists' fun stable and lasting, and constantly generate new fun.

C. How to prevent tourists' fun from disappearing suddenly?