What are the countermeasures for developing rural tourism?

China has a vast rural area, diverse natural types, a long history of farming culture and colorful ethnic customs. With the improvement of rural traffic conditions and basic living facilities and the change of urban residents' consumption concept, we believe that rural tourism has broad development prospects. However, there are still some misunderstandings in the development of rural tourism in China, such as emphasizing modern elements over traditional elements, emphasizing economic benefits over social benefits, emphasizing standardization over characteristics and individuality, and emphasizing vertical management over horizontal integration. Therefore, we need to think more about it from the perspective of development strategy, and put forward some countermeasures to develop rural tourism.

1. The government attaches importance to and increases investment, and regards the development of rural tourism as a strategic measure to adjust the rural economic structure and solve the "three rural issues".

Throughout the countries with good international rural tourism development, governments at all levels have attached great importance to and strongly supported the development of rural tourism. Therefore, the development of rural tourism first requires the government to think about related issues strategically. Areas where conditions permit should set up a leading group for rural tourism in conjunction with relevant departments, combine the development of rural tourism with agricultural industrialization, combine the development of rural tourism with the implementation of rural poverty alleviation, combine the development of rural tourism with the promotion of the construction of small villages and towns, combine the development of rural tourism with the development of other tourism, and combine the development of rural tourism with the protection of rural ecological environment and history and culture. There are three specific points: First, formulate different support policies for different regions, focus on improving rural traffic conditions and infrastructure, and at the same time limit products with low multiplier effect in rural economy, such as second homes for urban people, so that rural tourism can really benefit most people, not a few. The second is to promulgate some management methods and standards to promote the sustainable development of rural tourism, such as the Rural Tourism Promotion Plan, the Regulations on Rural Environmental Protection and the minimum standards for construction and maintenance in line with local styles. The third is to build a pairing platform between urban and rural areas, strengthen departmental services, give more guidance and help to rural tourism operators, and promote urban-rural cooperation and exchanges.

2. Make overall plans, highlight characteristics, develop less and use more to ensure the sustainable development of rural tourism.

Because China's rural tourism is still in its infancy, the economic base and market conditions in various regions are very unbalanced, and the development of rural tourism should be planned as a whole and adapted to local conditions, which should not be fully blossomed. Villages with high quality tourism resources, good traffic access conditions and close to tourist hotspots and economic metropolises can give priority to accelerating development. Because the development of tourism is always limited by stages and the rural resource base is relatively weak, the development of rural tourism should be less developed and more utilized. Especially for those economically underdeveloped areas, it is necessary to make overall plans for development, simplify complexity, integrate resources and avoid blind development and construction.

3. Establish China Rural Tourism Association, implement joint marketing and build rural tourism brand.

In developed countries such as France, Spain, Ireland, Australia and New Zealand, rural tourism associations have been established in countries, regions (provinces), cities (counties) and towns. Their main functions are to set standards, conduct quality evaluation, carry out joint promotion and personnel training through the network. This experience is worth learning and popularizing in China, because the personal strength of rural tourism is very limited. Therefore, China should speed up the establishment of rural tourism associations at all levels and establish a standardized and unified rural tourism network to promote the vertical and horizontal integration of rural tourism, shape the overall image of rural tourism and build rural tourism brands.

In addition, the general understanding of rural tourism in China at present is that it is cheap and of good quality. In fact, in developed countries such as Europe and America, rural tourism is not a low-cost tourism, and rural tourists are not cheap tourists. Their consumption in rural areas is often higher than that in urban tourism, because they are looking for a lifestyle different from that in cities, which they can't find anywhere else. Therefore, to develop rural tourism, we should also change our concepts and firmly establish quality awareness and brand awareness. We must know that the development model of low-grade and low-price cannot last long.

4. Strengthen training, and constantly improve the comprehensive quality of rural tourism professionals.

The lack of professional research and professionals is one of the important reasons leading to many problems in the development of rural tourism in China. Training should be an important and arduous task for developing rural tourism. Only by vigorously strengthening training and comprehensively improving the quality of employees can we ensure the sustained and healthy development of rural tourism in China. Zhi Ming Tourism provides all-round professional training for tourists. Training can take the form of combining theoretical explanation with case discussion, combining classroom study with field investigation, combining eastern experience with western reality, and combining international and domestic study.