Travel accident insurance: Why is it still so deserted?

Every major travel agency has made a lot of money. According to statistics, during the short seven-day holiday, the country received 101 million tourists and achieved tourism revenue of 39.7 billion yuan, an increase of 12.1% and 14.7% respectively over the same period last year, setting a new high for the previous Golden Week. However, the travel accident insurance market, which was once favored by people, remains calm. What kind of accident insurance includes accidental medical care? Which one offers more protection? Which one is more worth buying? Let’s take a look at the latest list! Ranking of popular accident insurance among insurance companies across the country!

Liability insurance is not equal to accident insurance

On September 1, 2001, the "Regulations on Travel Agency Liability Insurance for Travel Agencies" was officially implemented. According to this regulation, travel agency liability insurance has become a compulsory insurance, but at the same time, travel accident insurance is no longer required for tourists. From now on, it is up to the tourists themselves to decide whether to buy insurance, and the specific amount and number of days insured are also decided by the tourists themselves.

If tourists purchase travel accident insurance before departure, if an accident occurs during the trip and it is the responsibility of the travel agency, the tourists can obtain double compensation; even if it is the responsibility of the tourists themselves, they can also get compensation from the travel agency. The insurance company is compensated. Currently, the maximum compensation amount for domestic travel is 100,000 to 300,000 yuan, and for overseas travel is 300,000 to 500,000 yuan. Which insurance company is the best? I just compiled the relevant content. I hope it will be helpful to you: the latest list! Ranking of the top ten insurance companies in the country

In the three years since this regulation was implemented, although the number of people traveling has increased, the number of people purchasing travel accident insurance has dropped significantly. According to relevant data from the National Holiday Office, during this year’s Spring Festival, there were 63.29 million tourists across the country, but very few people purchased travel accident insurance alone.

Before the implementation of travel agency travel liability insurance, tourists purchased insurance through travel agencies. However, now travel agencies generally do not actively require tourists to purchase insurance. At most, they are only "suggestions", and tourists generally do not accept it.

Travel insurance is divided into two types: travel agency liability insurance and travel accident insurance. Travel agency liability insurance is clearly listed on the travel agency's quotation. Therefore, many tourists mistakenly believe that travel agency liability insurance already comes with insurance liability for accidents involving tourists. In fact, liability insurance and accident insurance are two different things.

It is understood that travel agency liability insurance is a way for travel agencies to insure themselves and transfer compensation risks. The policy holder, insured and beneficiary are all travel agencies. Once a tourist suffers personal or property damage due to the travel agency's responsibility, the insurance company will bear the liability on behalf of the travel agency and compensate the tourist for the personal injury or property damage. However, in highly dangerous tourism activities such as bungee jumping, diving, rock climbing, etc., or if tourists become ill during travel, the cost of outpatient treatment or hospitalization is not guaranteed. In addition, some valuables and cash are damaged or lost and are not covered.

There are reasons for ignoring insurance

Tourists neglect to insure travel accident insurance, which is related to not understanding the difference between liability insurance and accident insurance. Many people confuse the two. Therefore, when theft or other incidents occur during the trip, they also ask for compensation from the travel agency, thinking that the travel agency is responsible for such things.

Tourists' low awareness of insurance and taking chances are also a major reason why travel accident insurance has been in the cold for a long time. Many life insurance company staff said that unless the travel agency voluntarily gives it to tourists, few people are willing to pay out of their own pockets. But now the competition in the tourism market is fierce and profits are relatively weak. Except for some important teams, travel agencies will cede profits and give away accident insurance for free. However, according to a travel agency, official groups often purchase full travel accident insurance when traveling, which has to be thought-provoking.

Excluding the reasons for tourists, the sales of travel accident insurance are deserted, and there are also many factors of its own.

First of all, the current sales channel for travel accident insurance is mainly through travel agencies. Therefore, travel agencies only make recommendations to customers, but due to lack of understanding of insurance knowledge or other reasons, they do not explain or explain to customers. Not enough explanation. In addition, travel agencies have purchased relevant liability insurance in accordance with relevant national regulations, passing on their own liability risks, and have relatively insufficient publicity on the importance of travel accident insurance.

Secondly, the insurance channels for travel accident insurance are relatively narrow. Insurance companies generally include it in the group insurance department, but travel accident insurance has a short insurance period and low premiums, so insurance companies don't pay enough attention to it. Surveys show that among tourists across the country every year, about 80% choose to travel independently, and about 20% travel with travel agencies. Sales channels are mainly limited to travel agency agents, which is also an important reason why its sales are hindered.

In addition, the terms of travel accident insurance are relatively simple, and the terms of each company are similar, leaving tourists with relatively little choice. Factors such as the incomplete online insurance application methods of insurance companies and insufficient follow-up services have also affected the sales of travel insurance.

Although travel accident insurance has lower premiums and less profit, if insurance companies can pay attention to its promotion and sales, it will bring a group of potential customers to the insurance company.

Tourists have purchased travel accident insurance, and the insurance company has also indirectly obtained the tourists' personal information, which provides convenience for organizing these consumers to participate in various activities and introducing insurance knowledge in the future; in addition, if an accident occurs to a tourist, in the unfortunate event At the same time, I received help from insurance companies, which invisibly deepened my understanding of insurance. When purchasing personal pension insurance, I would choose a company that left a good impression on me at that time. To some extent, promoting travel insurance is a good way of publicity for insurance companies and an effective way to cultivate potential customers.

Outbound tourists have a strong awareness of insurance.

It is also a tourist trip. Few domestic tourists will buy travel accident insurance, but outbound tourists have a relatively strong awareness of insurance. According to statistics from a travel agency that specializes in outbound travel, about 30% of outbound travelers have purchased personal accident insurance.

With the opening up of European travel, outbound travel during the Golden Week has also heated up sharply. The issue of outbound travel protection has attracted the attention of some insurance companies. Ping An Life Insurance Company of China has recently joined forces with Euro Alarm and Euro Center, both controlled by Germany's Munich Re Group, to launch "Ping An Overseas Travel Emergency Medical Insurance". As for how Ping An Insurance is, I just compiled relevant content, I hope it will be helpful to you: How is Ping An Insurance? Ranking list of the top ten Ping An insurance products!

This product breaks through the traditional operating model of "pay first and settle claims later" for ordinary insurance products. Customers can contact Euro Alarm when they encounter unexpected events or acute illnesses overseas, and the relevant expenses will be handled by Ping An Euro Alarm pays directly to ensure that customers receive effective rescue and treatment as soon as possible.

In addition, comprehensive emergency rescue medical protection is provided for outbound personnel. According to the special needs of customers, corresponding value-added services can also be provided.

Travel accident insurance is a high-protection and low-premium insurance for tourists, but it is a small insurance for insurance companies. Its meager profits make many insurance companies reluctant to invest in it. Too much energy to run.

For a "travel accident insurance" policy, the insurance company only earns about 20 yuan, while selling a life insurance policy costs several thousand yuan. The huge difference in premium income hardly arouses the enthusiasm of insurance agents, so no insurance company spends much effort on travel accident insurance.

However, data from the National Bureau of Statistics show that the number of people traveling across the country reached 870 million in 2003. Based on a premium of 10 yuan per person, travel accident insurance can generate huge premiums of nearly 9 billion yuan a year. income. This is a very attractive market for any insurance company. What's more, in the next few years, China's tourism industry will enter the ranks of the world's major tourism countries, and the tourism market will be broader than it is now.

Travel accident insurance can provide timely assistance to tourists who have accidents while traveling, which greatly facilitates tourists. Travel accident insurance itself is also a huge market, and insurance companies can use this to promote their services and deepen customers' awareness of insurance. Therefore, travel accident insurance is a type of insurance worthy of attention, both for tourists and insurance companies.