Traditional Culture Encyclopedia - Travel guide - What is incentive travel?

What is incentive travel?

Incentive tourism, translated into English as "incentive tourism", is actually "incentive tourism". Incentive tourism is an important project of modern tourism industry. In order to reward employees with excellent work performance, enhance their sense of honor, strengthen the team building of the unit and organize employees to travel at public expense. However, this kind of tourism is not just sightseeing and leisure. General enterprises will insert theme dinners and some "surprise" and "touching" small creative activities in their itinerary through professional institutions to publicize corporate culture and convey gratitude and care to employees or dealers. Incentive travel allows every participant to enjoy the "VIP" experience and become a "classic journey of life", and enterprises encourage them to create value for the company. Nowadays, it has become an important means for enterprises to promote business development and shape corporate culture.

Generally speaking, incentive tours include conferences, tours, awards ceremonies, theme dinners or parties. The person in charge of the enterprise will meet with the winners to discuss the company's development plan, which is undoubtedly the privilege of the participants. Its activities are also specially arranged by relevant tourism enterprises, and the theme party integrated into corporate culture can enhance the sense of honor of employees and strengthen the team building of enterprises. More importantly, continuous incentive travel all the year round will give employees a strong sense of expectation, form a virtuous circle and stimulate performance growth.

Why should enterprises carry out incentive tourism?

Today, in the face of fierce market competition, business operators must constantly conceive new incentive schemes to improve the company's productivity. It has been popular in Europe and America for many years. As an incentive method, the "incentive conference tour" rewards the company's meritorious personnel to achieve business goals. In recent years, it has been paid more and more attention by domestic enterprises.