Target audience of global travel newspapers

(1) The target readers are business people, middle class and urban wealth class who have the most travel spending power. Pursuing career success, paying attention to the quality of life, loving tourism exploration, having eco-environmental awareness and humanistic feelings, keen on green consumption and broad vision;

(2) Good education, of which 2. 1% has a master's degree or above, 43.6% has a bachelor's degree, and 54.3% has a junior college degree. Have a high status and influence, have good income and consumption ability, brand awareness and lifestyle lead the social trend;

(3) Aged between 20 and 50, with 63.2% males and 36.8% females. I have a positive attitude towards life, a strong sense of family and social responsibility, often participate in various social activities, and like outdoor sports such as leisure. It includes not only people in the tourism industry and related industries, but also middle and high-end readers, including government officials, civil servants, entrepreneurs, professional managers, freelancers, artists, urban white-collar workers, college students and so on. 37.3% of them are senior managers and directors, 65,438+02.5% are presidents and 50.2% are supervisors. They are advocates of tourism, leisure and outdoor, a new force in tourism, and have a high pursuit of quality of life.