The most basic part of tourism market research is

The basic contents of tourism market research are as follows:

1. Investigation on environmental factors of tourism market: including investigation on various external environments that affect the tourism market, such as politics, economy, society, technology and ecology.

2. Investigation of tourism market resources: including the investigation of the quantity, quality, spatial layout, development value and development degree of tourism resources.

3. Tourism market survey: including the survey of population, economy, social culture, behavior and psychology of the tourism market.

4. Tourism market competition survey: including the survey of competitors' quantity, strength, market share and marketing strategy.

5. Investigation of infrastructure and service facilities in the tourism market: including the investigation of accommodation, catering, transportation, travel agencies, tour guide services and other facilities and services in tourist destinations.

6. Tourism market development, construction and planning management research: including tourism market development, planning, construction and management research, as well as tourism product development, pricing and sales research.

In addition to the investigation of tourism market resources, it is also necessary to investigate the sustainable utilization of tourism resources, environmental protection and social responsibility. These aspects are crucial to the long-term development of the tourism market.

Specifically, the research on the sustainable utilization of tourism resources includes the regeneration ability, utilization mode and utilization efficiency of resources; Environmental protection investigation includes the impact of tourism activities on the environment and environmental protection measures; The research on social responsibility includes the performance of social responsibility of tourism enterprises and the influence of tourism activities on society.

Tourism market characteristics

1. Alienation: tourists are mainly non-local residents, and the characteristics of alienation are particularly obvious in international tourism. ?

2. Volatility: From the overall and long-term point of view, the whole world tourism market has maintained a sustainable development trend, but it has developed forward in fluctuations. The reason why the tourism market is easy to fluctuate is because the factors affecting market demand are complex and changeable. ?

3. Seasonality: The unbalanced distribution of tourism market demand in time constitutes the seasonal characteristics of the tourism market. The seasonal division of tourism market is not based on the alternation of natural seasons, but on the passenger flow in different periods, such as off-season, normal season and peak season. ?