Traditional Culture Encyclopedia - Travel guide - E-commerce Banner material-what is the design principle of online store banner?

E-commerce Banner material-what is the design principle of online store banner?

where can I find the original picture of aokizy?

Find it on Qiantu. com, and design a website for downloading materials for free, providing free download services such as aokizy's works, pictures of aokizy's works, Aokizy's materials, and _okizy's templates.

qiantu. com, founded in 213, belongs to Shanghai pintu network technology co., ltd. Is an excellent "design &; Office "creative service platform. The website has tens of millions of genuine materials, covering print advertisements, video sound effects, background elements, illustrations and paintings, e-commerce design, office documents, fonts, new media maps and so on.

as an excellent "design &; Office "creative service platform, adhering to the development mission of" creative copyright service that everyone can afford ",has accumulated a large number of users after eight years of development. The website covers 18 scenes, including print advertisement, design elements, background, e-commerce Taobao, video template, music sound effect, high-definition gallery, artistic words, decoration, webpage UI, new media drawings, illustration and painting, product industry, PPT template, Word template, Excel template, resume template and font.

IT serves many industries such as e-commerce Wechat business, IT Internet, real estate home, government public welfare, education and training, culture and entertainment, catering industry, hotel tourism, medical treatment and medicine, life service, financial management, beauty and fitness, and provides creative copyright services for 12 different professional groups. Print advertisements: posters, exhibition boards/stands, business cards/cards, picture books/binding, DM/ leaflets, LOGO/ logos, prototype materials, VI/ guides, packaging, PS tools, handwritten newspapers/tabloids, photo albums/photo studios, etc.

design elements: story elements, button-free photographs, decorative patterns, texture borders, cartoon hand-drawing, icon elements, effect materials, holiday elements, product objects, floating materials, line shapes, promotional labels, PPT elements, etc. Background: advertising background, main picture/through train background, Banner background, store background, H5 background, etc. E-commerce Taobao: e-commerce poster /banner, through train/main picture, detail page template, home page template, comprehensive template, mobile phone terminal template, holiday promotion template, etc.

video template: real shot video, product/publicity, video poster, short video with vibrato, education and training, photo album, video element, MG animation, film and television packaging, information icon, creative poster, etc. Music sound effects: audio, sound effects, etc. High-definition gallery: natural scenery, food, animals and plants, city landmarks, architectural space, people's images, lifestyle, business office, education and culture, product shooting, medical health, finance and trade, science and technology, festivals and holidays, transportation, creative synthesis, etc.

artistic words: selected artistic words, fine fonts, holiday materials, e-commerce promotions, numerals and letters, copywriting collections, social livelihood, youth campus, food and beverage, games and animations, wedding tourism, event exhibitions, corporate culture, solar terms, recruitment, greetings, real estate, health and wellness, etc. Decoration: decorative painting, wedding arrangement, home improvement design, soft assembly decoration, architecture, garden, tooling design, etc. Web UI:icon icon, mobile interface, banner, web interface, game interface, H5, etc.

new media images: social media images, WeChat official account images, long information images, wallpaper images, mobile H5 images, emoticons, IP images, etc. Illustration painting: emotional expression, festival solar terms, education and culture, landscape architecture, lifestyle, business office, social livelihood, etc. Product industry: texture materials, furnishings and accessories, living office, furniture models, lamps and appliances, outdoor buildings, transportation, people, animals and plants, clothing design, design drawings, etc.

PPT template: work report, plan summary, training courseware, festival celebration, marketing planning, business plan, Keynote template, enterprise promotion, government party building, PPT chart, product release, resume, graduation defense, job competition, public service promotion, PPT design, etc. Word template: handwritten newspaper/blackboard newspaper, practical model essay, stationery/background, campus related, theme poster, notice/announcement, practical document, etc. Excel templates: human resources, expense reports, purchase and sale delivery, chart templates, etc.

resume templates: IT/ internet, comprehensive functions, financial banking, education consulting, real estate/property, trade logistics, government/institutions, service industries, etc. Fonts: bold, song style, imitation song, regular script, round, calligraphy/handwriting, official script, decoration/creativity, etc. What is the design principle of online store Banner?

first, Banner's typesetting principles

banner's design follows the general graphic design principles, but it will also be different because of the exhibition area and usage scenes.

1. alignment principle: the content elements should be aligned, especially the copy, to present a sense of order for the audience.

2. principle of blank space: the area of the banner of Taobao or Netease Cloud Music is not very large, so don't row the banner too full, and leave some "breathing" space, which will not only reduce the oppression of the banner, but also guide the reader's sight and highlight the key content.

3. subtraction principle: the number of colors and fonts should not be too much. too many colors, fonts and graphics will distract readers and make the picture look too messy.

4. Consistency principle: When typesetting, we should pay attention to the consistency and coherence of the whole design to avoid different types of visual elements.

5. contrast principle: increase the visual difference of different elements, or use contrast colors, which can attract more attention.

2. Banner's composition method

1. Vertical and horizontal composition:

Left alignment/right alignment/center alignment, etc., which are more intuitive and easy to operate

2. Frame-line composition:

Frame-line composition can also be combined with other composition forms to add lines to the picture to make the line of sight more focused and maintain the sense of balance of the picture.

3. Diagonal composition:

Different from vertical and horizontal composition, diagonal composition is often used in e-commerce banner, where the product/copy is typeset in an oblique way, or it can be combined with frame line to distinguish and highlight the text.

4. radial composition:

radial composition can also be often seen in e-commerce banner, where the copy is typeset in the center, and the product map surrounds the copy to keep the picture balanced, highlight the key points and set off the atmosphere.

5. Tile composition

It is also a common composition form to tile the product drawing on the background and highlight the text theme with a border.

in practice, it is often the combination and unification of various composition forms and typesetting principles to complete a high-quality banner design. We have just summarized some typical and common cases, and I hope you can learn how to use the posters of Qiantu. com

You can make the poster background as the main picture to imitate and learn. Some artists and web designers who do Taobao will go to Qiantu. com to download pictures to make web pages and Taobao's product background pictures are all materials.

copy the font file, open the control panel, open the font, and paste. Restart PS, and you can find and use it in the PS font style list.

the main categories of qiantu. com

print advertisements: posters, exhibition boards/racks, business cards/cards, picture books/binding, DM/ leaflets, LOGO/ logos, prototype materials, VI/ guides, packaging, PS tools, handwritten newspapers/tabloids, photo albums/photo studios, etc.

design elements: story elements, button-free photographs, decorative patterns, texture borders, cartoon hand-drawing, icon elements, effect materials, holiday elements, product objects, floating materials, line shapes, promotional labels, PPT elements, etc.

background: advertising background, main picture/through train background, Banner background, store background, H5 background, etc.

e-commerce Taobao: e-commerce poster /banner, through train/main picture, detail page template, home page template, comprehensive template, mobile phone terminal template, holiday promotion template, etc.

video template: real shot video, product/publicity, video poster, short video with vibrato, education and training, photo album, video element, MG animation, film and television packaging, information icon, creative poster, etc.