Speech at Tourism Seminar and Tourism Development Seminar

Our tourism seminar is about to begin, and I am very much looking forward to it. It is said that Wan Li Road is not as good as reading thousands of books. I hope this trip will bring us more gains, make everyone grow better and be more helpful to our future development. I hope everyone will fight for it.

2. Introduction to the Seminar on Tourism Development

According to Cai Hong, deputy mayor of Zhoushan and deputy director of the Executive Committee of 20 17 International Island Tourism Conference, the conference organized 12 main activities and 4 supporting activities. Including the opening ceremony of the International Island Tourism Conference, the Belt and Road International Island Tourism Development Zhoushan Forum, the 20 17 International Island Tourism Expo, the International Island Tourism Development Forum and the Zhejiang Tourism Investment and Financing Promotion Conference, the International Tourism Investment and Island Development Forum, the Digital Island Tourism Industry and Big Data Sharing Forum, the Aviation Tourism Roundtable, the National Yacht Tourism Development Seminar, the International Boutique Island Experience Tour, the World Island Family Zhoushan International Cruise Carnival and the official opening of the permanent meeting place of the International Island Conference. During this period, the conclusion ceremony between the island and the coastal sister city and the signing ceremony of the island tourism investment project will be held. China citizens' favorite island tourism destination, China citizens' top ten international island tourism routes, top ten Silk Road peak experiences, China citizens' tourism products selection and release, and hundreds of social groups visiting the island. Will be launched. The closing ceremony of this conference was held on an international cruise ship. This is the first time that the Island Tourism Conference has enabled the cruise element. While emphasizing romance, leisure and relaxation, it also shows the characteristics of enthusiasm and joy in marine island tourism. The whole closing ceremony was a joyous carnival. The next morning, the cruise ship immediately started the 6-night 7-day route from Zhoushan International Cruise Port to Japan. The activity also revealed that cruise yachts will become the next key cultivation and development direction of Zhoushan's new format.

3. Speech at the Seminar on Tourism Development

In this hot June, we gather in this beautiful campus. First of all, I want to thank all schools for their trust in our school. Here, on behalf of all the teachers and students of Laozi and Zhuangzi School, I would like to express my warmest welcome and heartfelt thanks to all the leaders and colleagues who have come to participate in this teaching and research activity. Take this opportunity to speak freely and learn and improve together. I believe that with everyone's participation, this teaching and research activity will definitely add icing on the cake and reach a new level!

4. Theme of tourism development seminar

We should improve our understanding of religious culture, establish a research mechanism of religious cultural tourism, and suggest holding a seminar on religious tourism culture every one to two years. At the same time, we should dig deep into the connotation of religious cultural tourism, develop derivative industries such as the production and sales of religious cultural tourism souvenirs, and change the current situation of low quality and no characteristics of tourism products; To create characteristic religious cultural tourism products, government functional departments should participate, and the main body of religious tourism projects should hold a seminar on project innovation or a feasibility study on project development. Projects include cultural tourism, blessing tourism, leisure tourism and health tourism. It is also possible to develop religious food culture, and make the vegetarian fast of Buddhism and Taoism and the halal feast of Islam bigger and stronger as special food.

25. Planning scheme of tourism development seminar

165438+1October13rd, the 20021China-Korea Africa Heritage Creation Exchange Conference was held in Hanle Square, co-sponsored by the Propaganda Department of Weihai Municipal Committee and the Foreign Affairs Office of Weihai Municipal People's Government, and hosted by the US Government and Weihai Cultural Tourism Bureau.

The 20021China-Korea Intangible Cultural Heritage Creation and Exchange Conference officially kicked off in the enthusiastic and wonderful performances of Chinese and Korean art performance groups. The opening ceremony was splendid and the atmosphere was warm. Hey!

6. Agenda of Tourism Development Seminar

MICE tourism first appeared in developed countries in Europe and America and top conference cities in the world: Paris, London, Vienna, Copenhagen, new york and so on. MICE tourism is a form of tourism formed by holding international conferences, seminars, forums and various exhibitions, and it is the focus of tourism product development in Beijing. At present, international conference tourism has the characteristics of large group size, high-grade guests and high consumption.

7. Opening Speech of Tourism Development Seminar

1. Introduction is the part written in front of a book or an article, similar to preface or introduction. It also refers to the opening remarks of symposiums and seminars.

2. The introduction of the paper, also known as the preface, is usually placed in front of the paper, giving a preliminary introduction to the research involved in the paper, usually one or several short paragraphs. Generally speaking, the introduction of the paper is the preface of the paper.

3. The introduction of a general paper should cover the following points: What is the research background of this paper? What is the point of this paper? What method will be used in this study? Is the design method reasonable? But what's new? Is it of academic value?

8. Closing speech of the seminar on tourism development

Tang Lan, vice president of Ctrip.com, stressed that the market has entered the era of segmentation and the consumer groups have been segmented. We need to launch corresponding products to meet the segmentation needs of different user groups. After listing, Ctrip gradually began to productize, and successively launched the business travel business of traveling and vacationing. Tang Wei said. While consumers enjoy unprecedented preferential prices, they avoid being named after the hotel, which will not affect the hotel to break its own price system. Tang Wei said.

Tang Lan, Vice President of Ctrip. At the seminar hosted by china tourism academy a few days ago, com emphasized lean service to promote smart tourism. Nowadays, the American market has entered the era of segmentation, and the consumer groups have been subdivided. We need to launch corresponding products to meet the segmentation needs of different user groups.

According to iResearch data, the online travel transaction volume in China reached 654.38+073 billion yuan in 2065.438+065.438+0. It is estimated that the growth rate will exceed 50% this year, and the transaction volume will exceed 250 billion yuan.

However, Ctrip's attention did not go anywhere, and its accumulated air tickets and hotel business were greatly affected. Tang Lan said that product homogeneity is serious, and it is difficult to form Ctrip's own brand characteristics. Moreover, it may not fully reflect the value of the service, and may not really understand the needs of users, resulting in the inability to make corresponding policy adjustments. Before Ctrip, the business model was more about selling resources, and the commission for air tickets and hotels was fixed, which was prone to ceiling effect. After reaching a certain order of magnitude, its marginal income will drop sharply.

Tang Lan told this newspaper: We don't want to-I don't want to be an information wholesaler. Through the service mode of OTA (Online Travel Agency), we not only provide travel information, but more importantly, combine different services according to the different needs of consumers.

After listing, Ctrip gradually began to productize, and successively launched tourism and holiday business and business travel business. Now these two businesses have been listed in Ctrip, which is more like a solution than the previous air tickets and hotel business. Buy air tickets and hotel services through in-house purchase, and then combine them into more personalized products according to different product methods.

The interaction between these four businesses is clearer. In addition to independent sales, air tickets and hotels are also suppliers of the other two, and tourism and business travel can drive the sales of other businesses, thus forming a brand-new business map. The biggest advantage of Ctrip is that the service can form a closed loop, allowing consumers to complete the processes of inquiry, reservation, payment and experience sharing in one system. Tang Wei said.

In order to provide good service, Ctrip has made a lot of preparations online and offline, set up a super-large call center and invested in offline hotels and travel agencies. Almost penetrated into every detail of the entire industrial chain.

The integration of industrial chain resources makes Ctrip more targeted in the process of product development. On June 5438+ 10 this year, the Huixuan Hotel Channel just launched, using the fuzzy reservation mode. Before the product fails (plane takes off or hotel room is booked at night), the merchant dumps the goods at a lower discount. The so-called fuzzy pricing means that consumers can only see some hotel information, such as star rating and area. And the price and hotel name can only be seen after the payment is successful. While enjoying unprecedented preferential prices, consumers hide the hotel name during the booking process, which will neither affect the market positioning of the hotel nor break their own price system. Tang Wei said.

This is only an S product of Ctrip, and in the complicated product design process, the biggest difficulty of Ctrip is the balance between standardization and personalization, especially its key tourism business.

On the basis of standardization, Ctrip will adjust some products according to the requirements of some customers. To this end, Ctrip has set up an innovation business department to consider dozens of cross-dimensional commercialization issues of a product. For example, due to seasonal factors, swimming is not suitable for winter products, and customers may even be considered to have a parent-child tour or a couple tour.

The carrier of these products comes from Ctrip's acquisition of intelligent Go. Only two standardized services, air tickets and hotels, are reserved, and a menu choice is given in the middle. In this way, Ctrip not only meets the personalized needs, but also takes into account the standardization.

After such adjustment, it is realized to sell to the most suitable guests at the best time, at the best price and through the best channels. Tang Wei said.

9. Speech at the Seminar on Tourism Development

Since the beginning of this year, Weifang Culture and Tourism Bureau has adhered to the leading position of Party building in the development of culture and tourism, and combined with the study and education activities of Party history, stood at a high point and served the overall situation. Party building boosts the spirit of cadres, implements the project of cultural tourism benefiting the people, overcomes urgent and dangerous tasks, plans the future with party building, ignites the new engine of high-quality development of Weifang cultural tourism with high-quality party building, and promotes the continuous innovation and development of Weifang cultural tourism. In the Notice of Ministry of Human Resources and Social Security, Ministry of Culture and Tourism on the Selection and Commendation of Advanced Collections, Advanced Workers and Model Workers in the National Cultural and Tourism System, Weifang Municipal Bureau of Culture and Tourism was successfully included in the list of advanced collectives in the National Cultural and Tourism System, which marked that Weifang's cultural and tourism work has reached a new level. Take the lead.

Raise awareness and build an iron army for cultural tourism officers to start businesses.

In recent years, Weifang City Culture and Tourism Bureau has continuously strengthened party building, promoted the comprehensive and strict administration of the party, and made new achievements in cultural tourism. However, compared with the requirements of high-quality development in the new stage, the phenomenon of emphasizing business over party building still exists to varying degrees, the responsibility of managing the party is not in place, and the integration of party building and business development has not been completely solved.

In order to solve this situation, Weifang Municipal Bureau of Culture and Tourism held a working conference on the high-quality development of culture and tourism, and issued a series of documents, such as "Implementation Opinions on Party Building Leading the High-quality Development of Cultural Tourism", "Opinions on Building a Loyal and Clean Team of High-quality Cadres" and "Measures for Comprehensive Evaluation of Party Building in Municipal Cultural Tourism System", which quantified the tasks, stimulated enthusiasm, gathered strength and contributed to the high-quality development of culture and tourism, and effectively changed the political advantages and organization of the Party.

In order to ensure that party organizations at all levels constantly improve their political positions, enhance their political awareness and perform their political duties, the party group of the bureau comprehensively compacts the responsibility of party building, establishes an accountability mechanism, and strictly implements the learning decision system. The first topic further strengthened the four consciousnesses, strengthened the four self-confidences, achieved two safeguards, and always ensured that the political direction was impartial, the decisions were effectively implemented, and the responsibilities were in place, effectively ensuring the efficient operation of the work.

Adhere to the integration of brand creation into all aspects of party building, deepen the creation of a number of party building brands, business brands and social service brands with characteristics, guide party organizations at all levels to strengthen their own construction, constantly purify themselves, improve themselves, innovate themselves and improve themselves, and comprehensively improve the effectiveness of party building. Make every effort to build a model organ with excellent political skills, give full play to the core role of the party group, vigorously improve the overall quality of cadres, continue to carry out discipline and style rectification, focus on enhancing the effectiveness of the work of organs, and build an iron army with firm beliefs, proficient business, excellent style and integrity.

Establish feelings for the people, be sincere and pragmatic, and do practical things for the people.

Adhere to the people as the center, respect the people's dominant position, take winning people's satisfaction as the starting point and the end result of the high-quality development of party building, leading culture and tourism, and carry out work around key issues and major contradictions related to the people, so that the people can enjoy a more colorful, rich and high-quality spiritual and cultural life, and let the development achievements benefit the broad masses of the people more and better.

In view of the lack of literary and artistic works in our city, around the centenary of the founding of the Party, Qiang Mao's Wang Jinmei, Peking Opera, Chen Shaomin's Three Invitations to Xugong and the musical Bohai Corridor were created and rehearsed, among which Bohai Corridor was broadcast on Shandong Satellite TV. Give full play to the exemplary role, and create the Lu drama "Yang Shouwei" and the situation report drama "On the Stage" for the "mother". The third Weifang folk art performance group competition and the newly created excellent little play (festival) were held in Shihuyuan Cultural District. The high-quality performance was warmly welcomed by the masses.

Innovatively hold the 6th Weifang Citizen Culture Festival around Huimin cultural activities. A total of 8,202 performances were performed, benefiting the people in one village every year, and 56,000 rural public welfare films were shown. Red Heart pays tribute to the Party and workers, and organizes representatives of front-line sanitation workers to enter the cinema to watch red movies for free. The masses, especially the rural people, have really felt the sense of gain, satisfaction and happiness brought by culture benefiting the people.

In the cultural activities of benefiting the people, a number of typical public cultural services have emerged. 202 1 In the new era rural reading season, Publicity Department of the Communist Party of China and Weifang activities of the Ministry of Agriculture and Rural Affairs won the first prize of excellent organization award of prefecture-level cities, achieving three consecutive championships. Records of Scholars in Wei County The Records of Scholars in Wei County were selected as one of the top ten new discoveries in the general survey of ancient books in Shandong Province, and the Municipal Library was awarded the advanced unit for the protection of ancient books in Shandong Province. Shouguang Media Center made a typical speech at the provincial emergency broadcasting system construction work conference.

Be brave in action, overcome difficulties and solve business problems.

Faced with persistent problems, hard bones and bottlenecks, Weifang Cultural Tourism Bureau actively responded to the impact of the epidemic on the cultural industry and tourism, gave full play to the creativity, cohesion and combat effectiveness of the party organization, and made every effort to promote the good order of the cultural tourism market and the prosperity and development of the cultural tourism industry around the goals of reform and innovation, stable improvement of the public security situation, continuous optimization of the business environment, continuous standardization of competition order, improvement of quality and sound supervision mechanism.

Vigorously cultivate cultural and creative industries. Six projects, including Weizhou Bay Cultural and Creative Industry Park, were selected as major provincial projects in 2002/KLOC-0, and three projects, including the first phase of Monti Hot Spring Town, were selected as new and old kinetic energy conversion optimization projects in 2002/KLOC-0. Two projects, the pro-sea fishing resort and Weifang Binhai yacht fishing and leisure, were signed, and the Qingzhou city that never sleeps project was established, with two Gao En.

Vigorously promote the development of rural cultural industries, and was invited to participate in the symposium on rural revitalization and cultural industry empowerment organized by the Ministry of Culture and Tourism. China Culture News reported the experience and practice of Weifang China Culture News. Actively develop and promote cultural and creative products, and 12 pieces (sets) of works were selected into the recommended list of 100 red cultural and creative products in Shandong Province to celebrate the founding of the Party 100 anniversary, and1pieces (sets) of works were organized to participate in the third Shandong Cultural Tourism Commodity Innovation Design Competition, ranking first in the province.

We will fully develop global tourism, hold seminars on global tourism development, the cultivation and creation of 5A-level scenic spots, and urban brand marketing, set up Weifang tourism wisdom team, and take the lead in implementing the long-term scenic spot system in China. Changyi Qingshan Xiushui Scenic Area, Linqu Shimenfang and gaomi city Honggaoliang Town actively strive for 4A-level tourist attractions, and have built 25 municipal-level scenic spots/kloc-0, of which 7 have been successfully selected into the list of key rural tourism villages in China and 39 have been selected as scenic spots in Shandong Province. In the first half of 2002/kloc-0, the city received 360 19500 domestic and foreign tourists, up by 152.82% year-on-year, returning to 94.9% in 20 19; Total tourism revenue reached 37.434 billion yuan, up 265.438+09.69% year-on-year, and recovered to 93.2% in 2065.438+09.

Actively promote cultural tourism consumption, successfully hold the fifth Weifang cultural tourism consumption season, directly driving consumption of 6.5438+0.05 million yuan, and indirectly driving consumption of 6.5438+0.65438+0.237 million yuan. The box office income of 58 cinemas in the city was 1.5 1.25 million yuan, and Weifang successfully established a national pilot city for cultural tourism consumption. Actively improve the business environment of cultural tourism, implement the action to improve the service quality of the industry, carry out the major investigation and rectification of potential safety hazards in the cultural tourism industry and the comprehensive management of the cultural tourism market, release the "News Network", dispatch 79,684 inspectors, inspect 22,599 enterprises, and close 202 cases, thus comprehensively standardizing the order of the cultural tourism market.

Adhere to integration and innovation, create a new bureau of cultural tourism development with party building, and seek a new chapter.

Adhere to the business as the center, do a good job in party building to promote business, give full play to the leading role of party organizations and party member, push party building out of a new road, realize new development, and realize the two promotion and double promotion of party building and cultural tourism development.

Through the integration and innovation of party building, new ideas and new development models have gradually taken root and blossomed in the city's cultural tourism work. Some bottlenecks restricting the development of integration have been gradually broken, promoting the development of integration of culture and tourism to a wider scope, a deeper level and a higher standard, constantly exploring new paths and writing a new chapter.

The innovative project of heritage protection has achieved fruitful results. The first batch of national Qilu culture (Weifang) ecological protection zone in China and the only one in the province was officially awarded by the Ministry of Culture and Tourism. Weifang made a typical speech in the experience exchange activities of national cultural and ecological protection zones. The New Year Picture Committee of China Intangible Cultural Heritage Protection Association was approved to be established. Don't forget your pioneering spirit, Weifang Centennial Art Exhibition was held. China New Year Painting Museum officially opened, and the 20021China Qingzhou Painting and Calligraphy Annual Meeting was successfully held.

Major breakthroughs have been made in the protection and utilization of cultural relics. Set up a professional committee for historical and cultural research of Weifang Museum Society, hold an academic seminar on Weifang's history and culture, and formulate and promulgate "Learn a trade and live a happy life-Shandong Weifang cultural industry empowers rural revitalization", "Weifang travel agency law enforcement cooperation mechanism" and "Weifang red cultural resources protection regulations". Archaeological preparations for cultural relics were carried out for the first time in the province.

Accelerate the protection and utilization of revolutionary cultural relics, and set up the Weixian concentration camp research society and the Weixian concentration camp reconstruction project expert advisory group.

Actively enhance regional and international influence and successfully win the East Asian Cultural Capital in 2023. Fully tap the spirit of internationalism and patriotism of Yuedao Garden, and Weifang will become the second international peaceful city in China. Promote the establishment of a copyright demonstration city, set up a copyright mediation committee and an expert database, and hire the first batch of copyright dispute mediation experts. The scale is "Implementation Opinions on Promoting the Preliminary Work of Archaeological Investigation, Exploration and Excavation of State-owned Construction Land". Weifang won the China Copyright Gold Award in 2020, and the Weifang Cultural Market Comprehensive Law Enforcement Detachment was protected by the China Copyright Gold Award in 2020. This is the first time Weifang has won this honor, and it is also the only award-winning unit in Shandong Province and the only award-winning cultural law enforcement agency in China.

Standing at a new starting point and embarking on a new journey, Weifang Culture and Tourism Bureau will firmly grasp the new opportunities brought by the new era and new situation, firmly grasp the overall grasp of party building, ignite the new engine of the city's development, and create new achievements in comprehensively improving the city's culture and tourism level with fiery entrepreneurial enthusiasm and sincere pioneering and innovative passion, and open a new chapter on the road of high-quality development.