Traditional Culture Encyclopedia - Travel guide - Write a slogan for Shi Niu Shan.
Write a slogan for Shi Niu Shan.
Shi Niu Shan Scenic Area is located in Shuikou Town, Dehua County, Quanzhou City, Fujian Province. It is named after a boulder shaped like a cow on the mountain. The elevation of the main peak in Shi Niu is1.782m. It is famous for its dangerous peaks, strange rocks, strange trees, secluded caves, high waterfalls, beautiful water and lush bamboo. It has successively won the titles of National Forest Park, National Geological Park, National Water Conservancy Scenic Area and National 4A-level Tourist Scenic Area. In 20 16, Dehua started to create a national tourism demonstration zone, taking Shi Niu Shan scenic spot as the leading core scenic spot in the county, and started the renovation and upgrading project of Shi Niu Shan scenic spot in July 20 17. The development and construction of the whole scenic spot is led by the government, with a planned total area of 106 square kilometers, which lasted for three years and accumulated investment of 650 million yuan, and was built according to the standard of "national 5A-level tourist scenic spot". Write a slogan for Shi Niu Shan as follows: Go to Niu Shan, be lucky and be a cow.
1. Advertising language, also known as advertising words, has broad and narrow meanings. Advertising, as its name implies, is widely advertised. Broadly speaking, advertising language refers to a kind of propaganda language that introduces goods, culture, entertainment and other services to the public through various media and posters, including the title and text of advertisements. In a narrow sense, advertising language refers to improving the visibility of enterprises through publicity, and advertising language is also an indispensable means and method for businesses to obtain profits in marketing. Therefore, in addition to the conventional communication function, advertising language plays an important role in shaping the differences of emotional expression. It also includes the following points: arousing the psychological buzz of consumers; Guide consumers to have emotional identification with advertisements, shape brand emotional differences and enhance product market competitiveness.
2. What do you want to achieve by designing this advertisement? According to the theme of the advertisement, highlight the purpose of the advertisement, what kind of consumers you want to attract in the design, what value and significance you hope this advertisement can bring, and what impact this advertisement can have on the public. All these should be seriously considered. With a clear purpose, we can effectively promote our actions.
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