How to Enhance the Brand Identity of National Tourism Reception Industry

improve service quality and build brand image.

1. Improving service quality mainly includes formulating service standards, improving the quality of employees, and strengthening service awareness, so as to improve the service level of the hospitality industry and strive to build brand reputation.

2. To create a brand image, it is necessary to present distinctive features through unified visual elements, activity planning, brand stories and other means to attract tourists' attention, improve the image recognition of the brand in the hearts of tourists, and further improve the brand competitiveness.