Introduction of Hebei TV Channel

Hebei Satellite TV started broadcasting on February 30th 1998 65438+, and now it is the first program of Hebei TV. Hebei Satellite TV spreads signals through China satellite 6B and terrestrial microwave trunk lines, covering the Asia-Pacific region. At present, signals have been transmitted in four municipalities (Beijing, Tianjin, Shanghai and Chongqing) and 25 provincial capitals (Changchun, Shenyang, Harbin, Shijiazhuang, Zhengzhou, Jinan, Taiyuan, Hangzhou, Nanjing, Fuzhou, Hefei, Nanchang, Wuhan, Changsha, Guangzhou, Nanning and Wuhan). Hebei Satellite TV has double coverage in Hebei Province with a coverage rate of 97.9%.

In 2007, the concept of "Happy Home+Home" was revised, and DV stories, world stories, tastes, famous dramas, extraordinary drama stars, dazzling songs and dances, gold medals, happy equations, happy hours, good dramas and other programs were added. In 2008, a brand-new TV series was launched. On June 26th, 2009, 10, a new variety show "The Queen of Housekeeping" was launched.

In 2009, based on the original slogan of "Happy Home+Home", Hebei Satellite TV put forward the concept of "Happy Family Channel", striving to build the happiest family channel in China. Hebei Satellite TV not only invited Jackie Chan, Jing Li, Wang and other stars to shoot the channel propaganda film, but also greatly improved the column. 1October 22nd 20 10165438 Home with Parents was launched.

20 1 1 Hebei TV station adheres to the Great Wall culture, and the logo takes the Great Wall as the main body, and puts forward "Great Wall gathers strength" as the slogan of Hebei TV station. Under the overall concept of "Great Wall gathers strength", Satellite TV Channel will continue to shoulder the responsibility of responsible media, adhering to the concept of "news, guidance, depth and characteristics" and positioning itself as "an integrated channel with news programs as the banner, humanities programs as the foundation, variety shows as the storm and series of theme activities as the help". The new edition of Hebei Satellite TV focuses on creating cultural code, reading, true hero I believe, weekend emotional variety show, star children's club, everything is fine, original rural theme drama, China Festival, large-scale TV series activities, original news column, world story club and other "China power" humanities interview series programs. At the same time, Hebei Satellite TV has invested heavily in building five theaters, and many star-studded dramas have been shocked and reloaded, which will create a new legend of viewing!

20 13 Hebei Satellite TV newly positioned Minsheng Channel. Since June 1, the international commentary program "International Watch" and the situation column drama "Ying Da Theater" have been launched one after another. At the same time, the original column "Xingtong Fun Club" was upgraded to "Xingqu Club", and an expanded version of "Reading" was broadcast daily. From May 16, Hebei Satellite TV made another effort to launch a large-scale seasonal broadcast program "Who is the Master" with international copyright for the first time, and at the same time launched a morning news program "Look at the Present" and an evening international news magazine program "Look at the World". In addition, in order to coordinate with the channel positioning, Hebei Satellite TV's evening prime-time TV Theater was newly renamed Minsheng Theater.

20 13, Hebei Satellite TV will pay attention to the world with people's feelings, take people's livelihood demands as the medium, gather energy, and build the first livelihood TV channel in China.

As the only national TV platform in Hebei and an important window for external publicity, we will unswervingly be a responsible media, sing the main theme through excellent works and programs, make every effort to build the credibility of the media in the eyes of the audience, enhance the influence of the channel brand, enhance the communication power of the channel and vigorously carry forward the socialist core values. Hebei TV Economic Life Channel (HEBTV-2) Shi Jing, Hebei, formerly known as the first program of Hebei TV. 1969 was launched in February 16, and the signal was transmitted by microwave, covering the whole territory of Hebei, Beijing and Tianjin and the neighboring areas of five neighboring provinces, covering a population of10.2 billion.

2001July 16, all the programs of Hebei TV Station were readjusted, and HEBTV-2 was positioned as the economic life channel of Hebei TV Station, with contents closer to reality, people and life. Hebei TV's Economic Life Channel (HEBTV-2) takes economic news programs as the leader, economic special programs as the backbone, life service programs as the highlight, and excellent film and television dramas as the foundation, and its content is closer to reality, people and life. In order to improve the visibility of the program and deepen the audience's awareness, the channel sent a special person to be responsible for the channel publicity, carefully packaged and unified the image, and improved the channel's grade and taste with exquisite and novel ideas and unique packaging to attract the audience. Pay attention to the overall packaging of channels, establish an identification system, and enhance the audience's awareness and attention to channels and columns. It has played a very good role in establishing the brand image of the channel.

Hebei Satellite TV Economic Life Channel (HEBTV-2) has its own wonderful columns, and its prime-time ratings have always been among the best. It is the influential channel and the main income-generating channel of Hebei Satellite TV at present. In 2003, advertising revenue reached 230 million. In 2007 and 2008, it won the top ten provincial terrestrial channels (TV landmarks) and the top ten terrestrial channels with the most network influence in 2009.

In recent years, in view of the new requirements of the development of radio and television industry, we have observed the diversified changes of the audience's demand for TV culture. The Economic Life Channel of Hebei TV Station keeps pace with the times, constantly integrates resources and adjusts programs, strives to expand the brand marketing of the channel, enhances the brand influence of the channel, sets up a full-time department to be responsible for the overall publicity, packaging, planning and promotion of the channel, further improves the channel identification system, enhances the audience's cognition and attention to the channel and columns, and strives to be open and ahead. Channel promotes brand building in an all-round way, and makes every effort to build the first livelihood channel in the province that pays attention to people's livelihood, entertains the public and has the charm of "solo drama", realizing the simultaneous improvement of social and economic benefits. Brand programs such as "Today's Information", "Passion" and "Alert" have extensive influence.

At the same time, dynamic follow-up, innovative arrangements, so that arrangements can produce productivity; Adjust the column structure in time and launch a new program model that meets the needs of the audience. On June 29th, 2009, the channel was revised again and broadcast linearly for 24 hours. The brand-new channel packaging gives people a refreshing feeling. The image of the channel is a blue Rubik's Cube with the slogan "Your heart changes". The old column brings forth the old and brings forth the new: Today Information launched the news bulletin "Click Today", the people of "Broadcast Stars Today" took the stage, and the reporters of "Today Gang" took action; "It's good to travel" launched a large-scale outdoor water sports event "Who is the king". New columns have been released: The Classic Sight Film Award and The Drama Worth Watching are recommended by the wonderful Golden Theater. 20 10 with the rise of outdoor competitive programs, the original "passion for a long time" was upgraded to "passion for a long time".

Pay attention to people's livelihood and pass on public welfare forces. 20 13, Hebei Shi Jing, the first livelihood channel on the ground, was in full bloom and set sail heroically.

The new Hebei Shi Jing is closer to reality, the masses and life. Brand new packaging and humanized layout. The content is closer to reality, to the masses and to life. 200 1 Hebei TV City Channel was integrated from the original Hebei Cable TV Life Channel, and later changed to the city channel. The operation concept of Metropolitan Channel is "paying attention to people's livelihood, serving the public, leading fashion and advocating civilization", focusing on people's livelihood news, life service and entertainment programs. The positioning of the program is based on the civilian perspective, emphasizing humanistic care; The style of the program highlights the cultural atmosphere and the fashion of the times, and the content of the program strives to serve the audience and highlight the regional characteristics.

Main column

The main columns are automobile times, truth, couples, stadium storms, lucky fun, special challenges and so on. , broadcast 19 hours every day.

In program mode, the main programs are arranged in sequence and passed through:

Noon 12: 00- 12: 30 The Truth;

Friday night18: 00-19:10 Auto Times;

22: 00-22: 05 pm, "Lucky Draw"; 200 1 The TV channel of Hebei TV Station and the original channel of Hebei Cable TV Station were integrated into the sports health channel of Hebei TV Station, and then revised into the TV channel. On May 17, 2004, the video channel was officially launched. The film and television channel of Hebei TV Station, referred to as Hebei Film and Television for short, is the fourth program of Hebei TV Station, and the film and television channel is growing in the eyes of everyone. Based on public welfare, improving service and participation is refreshing. Based on the tenet of serving the citizens and putting people first, each column makes great efforts in the breadth, depth and relevance of the content, fully embodies the principles of being close to reality, life and the masses and the characteristics of localization, increases the broadcast volume of TV dramas, and becomes an information supermarket for urban citizens.

Main column

Existing TV channels and cinema columns:

The film and television circle, extraordinary audio-visual, film and television collection, exploration era, film and television world, new seven-day film and television, movie through train, passionate cinema, Lianliankan weekend, boutique theater, Le Fantian theater, morning theater and afternoon theater HEBTV-5 were formed on the basis of the original science and technology education channel of Hebei TV Station. The children's science and education channel of Hebei TV station began to prepare in early 2004, and officially started broadcasting on June 65438+ 10/8. Since its launch, Children's Science and Education Channel has taken "increasing knowledge, opening mind, entertaining education, cultivating sentiment and cultivating four new people" as its school-running direction, adhering to the brand concept of "opening a smart tomorrow". Unique professional brand, covering children, science and technology, education, rich in resources. The channel is clearly positioned, with parents such as children, universities, primary and secondary school students, professionals concerned about science and technology and education, and successful people with high school education or above as the main audience. Scientific and reasonable linear arrangement and wonderful programs highlight the characteristics of history and humanities, educational services, cutting-edge technology and children's entertainment.

Main column

At present, the children's science and education channel has eleven columns: self-run programs: cable education, search, growth, youth Rubik's cube, cool car area, children's voice is loud, and I love memorizing words. Packaging programs: Wonder Encyclopedia, Children's World, Military Archives, Telling Your Story, Science Fiction Movie Appreciation. Large-scale activities: Children's Day, etc. Special program: College Entrance Examination Consultation. Five theaters: Golden Theater, Family Fun Theater, Noon Theater, Children's Theater, Science and Education Weekend Theater and Daily Theater. Children's science and education channel has gradually established its own audience, and the channel's viewing share has gradually increased.

Gong * * * channel is the only channel with unified call sign for provincial TV stations in China. The public channel of Hebei TV Station was officially launched on July 1 2002. Gong * * Channel adheres to the operating philosophy of "public welfare, public trust, * * dancing and * * * winning", takes "Sun Orange" as the main color of the channel and "warmth and ubiquity" as the overall positioning of the channel, strengthens Gong * * function, highlights public welfare color, embodies humanistic care, and allows people in the sun to enjoy the sunshine.

Main column

At present, the channel has eight columns: Story Square, Chat Room, Public Concern, Happy 50 Minutes, Movie Appreciation, Population, Family Society, Legal Hebei, Relaxed Time, and four theaters: Happy Theater, Classic Theater and Boutique Theater. The farmer channel of Hebei TV Station was officially launched on May, 2005 1. It is the third provincial agricultural professional channel in China. There are more than 50 channel employees/kloc-0, with an average age of less than 30, of which only 1 1 are regular employees, and about 90% are graduates with bachelor degree or above.

With the aim of serving agriculture, countryside and farmers, Farmer Channel interprets agriculture-related policies, pays attention to farmers' lives, transmits the information of getting rich, records social changes, bases itself on rural areas, communicates urban and rural areas, and comprehensively publicizes the construction of new socialist countryside.

Farmer channel has both wired and wireless coverage. At present, wireless signals are transmitted through 10 transmission sites, and wired networks have been opened in 122 counties, covering 74. 1% of the province's area, and the effective audience accounts for more than 80% of the province's total population. The farmer channel broadcasts 24 hours, and the program setting is closely related to the channel positioning, highlighting the characteristics of service, public welfare and entertainment. The six main columns, the front line of agriculture, countryside and farmers and the information station of getting rich, are very helpful. This thing in the village, the agricultural lecture hall and the lawyer's conference room, are welcomed and trusted by rural audiences and have great social influence. Host Sinna, location reporters Su Laosan and Dakuan also enjoy high popularity in rural Hebei. "If you have something to ask my third brother" and "If you have difficulty getting rich, ask me for advice" have become a popular mantra among rural people in Hebei. The four annual activities, Singing the Songs of the Earth-Hebei Mass Singer Competition, Selection of Top Ten Enthusiasts in Hebei Province, Interview with the Director of Agriculture Department, and Guinness Quality Agricultural Products Competition, have become well-known brand activities, with more than100000 participants, enthusiastic response from the audience and enhanced the image of the channel.

Since it was launched four years ago, Farmer Channel has always adhered to the channel concept of "serving agriculture, rural areas and farmers and paying attention to public welfare" and persisted in creating the channel closest to the broad masses of rural people. Through unremitting efforts, Farmer Channel has become the most popular TV channel in Hebei Province, and is affectionately called "our rural people's own channel" by the vast rural audience. Channel * * * won 23 awards at or above the provincial level, including national award 15, and "Three Rural Frontiers" won the first prize in the national award column category for three consecutive years. The overall ratings of the channel rose rapidly. The average viewing share of Hebei network increased from 0.98% at the beginning of broadcasting to 8.38% in 2008. Since June 2008, the viewing share has jumped to the first place in Hebei TV Station. Channel advertising revenue also doubles every year, from 5 million to 6.5438+0.5 million and then to 40 million. It was 70 million in 2008. At present, Farmer Channel has become the leader of agricultural professional channels in China, ranking first in comprehensive strength. In 2008, Farmer Channel stood out from nearly 1,000 channels in the authoritative "TV Landmark" selection, and was rated as "the most influential professional channel in China". The channel was also rated as "the most advertising growth media in Hebei Province" by the Provincial Advertising Association. The existing columns of the Farmers Channel: the front line of agriculture, countryside and farmers, the information station of getting rich, the lecture hall of agricultural science, very helpful, every village, the lawyer's conference room and the open-air cinema;

The existing theaters of Farmer Channel: interactive theater, first theater and boutique theater;

Large-scale activities of Farmer Channel: super new anchor, TV audience festival, singing songs on the earth, absolutely have a play. The top three shopping channel of Hebei TV Station is a professional family shopping channel approved by the State Administration of Radio, Film and Television on February 3, 20 10, and it is the eighth channel of Hebei TV Station. This channel covers more than 7 million households in 1 1 prefecture-level cities in Hebei province through digital TV network.

Sanjia Shopping Channel of Hebei TV Station adopts a combination of TV, Internet, catalogue and other channels to carry out family shopping business, so that consumers can get detailed information of goods and order goods in time without leaving home. Channel focuses on optimizing family shopping service, takes channel specialization and operation scale as the direction, meets consumers' multi-level and diversified consumption needs, innovates business models, and is committed to creating a family shopping channel with reasonable structure, correct positioning, good reputation and vitality.

Shop around and I'll choose the best. Hebei TV's top three shopping channel adheres to the promise of "rejecting fakes and operating with integrity", providing consumers with high quality and low price brand goods, with perfect after-sales services such as free door-to-door delivery, cash on delivery, seven-day appreciation and free return.