Why is cultural and creative ice cream in scenic spots so popular?

First, uniqueness

The cultural and creative ice cream in scenic spots is not only a product, but also a medium for scenic spots to link the emotional value of consumers. Taking photos and posting them on WeChat Moments is the first thing most consumers do after purchasing cultural and creative ice cream in scenic spots. For consumers who may only visit once in their lifetime, this is of great commemorative value. Just like the tourist postcards of that year, the value of cultural and creative ice cream in scenic spots lies in the scene.

Second, scarcity

Currently, most cultural and creative ice cream is only sold in scenic spots, and it is difficult to buy it through other channels after leaving the scenic spot. This means that cultural and creative ice cream has a certain The ability to sell at a premium means value. Relying on the shape that is highly similar to the scenic spot to shorten the distance with consumers, sales in limited areas make it have a certain degree of scarcity. This is the selling point of cultural and creative ice cream.

Third, ornamental value

Good appearance, easy to grow, and short conversion path. Young people in the new era pursue fashion and novelty, and like to learn about different products through social platforms. Good-looking ice cream can not only stimulate young consumers' desire to share, causing the product to spread itself; it can also use the influence of Internet celebrity KOLs to increase consumers' attention to the product, greatly shortening the time of "planting grass". The path of “pulling weeds”.

The cultural and creative ice cream I want to buy the most is

Hua Xiaoji Cultural and Creative Ice Cream Huachenghui and Chao Lishi jointly launched Hua Xiaoji handmade ice cream, which uses imported high-quality milk and natural sugar. "Trehalose" replaces "sucrose" and is made with Italian handmade gelato craftsmanship. It is delicious and not fattening. One bite will give your taste buds an unprecedented experience~

Coconut-flavored Hua Xiaoji

The chubby Xiaoji is too cute! After taking a bite, the cold feeling is instantly transmitted from the teeth to the brain, and the heat is reduced a bit. It is a perfect walking cooling tool! Two flavors available

Haixinsha Cultural and Creative Ice Cream

Haixinsha Cultural and Creative Ice Cream is a new product jointly launched by Haixinsha and Chao Lishi. The shape of the entire ice cream is an overhead view of Haixinsha. The stage and seats are clearly visible. It is very exquisite and full of details~

Wuyang Stone Ice Cream, Canton Tower Ice Cream, Pearl River Cruise Ice Cream, Shawan Ancient Town Ice Cream... This summer, cultural and creative ice cream in scenic spots across Guangdong continues to "out of the circle". Many young people and families with children go to scenic spots to check in and consume this ice cream.

Canton Tower Ice Cream.

“Everything can be ice cream.” One sentence can explain the out-of-circle effect of cultural and creative ice cream in recent years. Since the beginning of summer, the continuous high temperature in Guangdong has driven cold drinks, ice cream and other summer-relieving products into the peak sales season. In line with new consumption needs, cultural and creative ice cream has become a "money-attracting" tool for cultural and tourism consumption this summer and a new highlight of the summer economy because of its cultural connotation and "eye-catching" appearance.

Behind the popularity of cultural and creative ice cream is the effect created by the integration of cultural IP of scenic spots and the social attributes of consumption scenes, and the future prospects are broad. Experts said that in order for cultural and creative ice cream to transform from "Internet celebrity" to "long-lasting popularity", it also needs to continue to improve in terms of taste technology, standard formulation, and IP monetization to meet the new consumption upgrade needs of tourists.

Cultural and creative ice cream "out of the circle"

Unlocking the new attitude of "visit here"

In front of the Wuyang Statue Square in Guangzhou Yuexiu Park, many young people Tourists hold an ice cream stick in the shape of a lifelike five-goat statue, take photos with the scenic spots, and check in. It is low-key, subtle and unique.

“This ice cream is very popular, especially among young people and families with children.” Meng Yue, director of the business department of Guangzhou Yuexiu Park, said that in October last year, the park launched a cultural ice cream with the design concept of the Wuyang Stone Statue. Chuang Ice Cream was very popular as soon as it was launched. "Many tourists came to the park with pictures and asked if this ice cream was sold."

Wuyang Stone Ice Cream.

Now, this unique cultural and creative ice cream can be purchased in many stores and Fengxing Milk Experience Store in Guangzhou Yuexiu Park, with daily sales reaching 2,000 at its peak. In addition to being sold in Yuexiu Park, this culturally creative ice cream is also sold in some offline dairy stores and online e-commerce platforms in Guangzhou. In response to the recent high temperature weather, sales of this ice cream have also increased significantly, with sales in July increasing 1.5 times compared to June.

The landmark Canton Tower in Guangzhou is one of the earliest scenic spots in Guangzhou to supply cultural and creative ice cream. In 2020, the scenic spot took the lead in launching ice cream with a "small waist" shape to test the cultural and creative market. "Since July, the store has sold about 250 sticks a day, and 1 out of every 5 tourists who enter the store will buy our cultural and creative ice cream." Cao Xiuyan, an employee of the operation and management branch of Canton Tower Tourism and Culture Development Co., Ltd. said that during the summer vacation The weather is hot, and sales of cultural and creative ice cream are growing rapidly. On weekdays, a single store sells about 250 sticks, and on weekends, daily sales reach 300 to 400 sticks.