Please introduce the architectural features, historical legends, folk customs and medicine of Tong Ren Tang.

Tongrentang is located in Beijing and is a well-known time-honored brand in the Chinese medicine industry across the country. Founded in 1669 (the eighth year of Emperor Kangxi of the Qing Dynasty), it began to offer imperial medicine in 1723 and lasted for 188 years through eight generations of emperors. Over the course of more than 300 years, Tongrentang people of all generations have always adhered to the ancient motto "No matter how complicated the preparation is, we will not dare to save labor, and no matter how expensive the taste is, we will not dare to reduce material resources", and have established the self-discipline of "No one can see the cultivation, but God knows the intention." Consciousness has created a rigorous spirit of conscientiousness and excellence in the pharmaceutical process. Its products are renowned at home and abroad for their "unique formulas, superior material selection, exquisite craftsmanship, and remarkable curative effects."

When it comes to Chinese medicine, many people will invariably think of the three words "Tongrentang". This most famous old drug store in China was founded in 1669 and has a history of more than 300 years. After several generations and a reputation of more than 300 years, Beijing Tongrentang has now developed into a large-scale state-owned enterprise with multinational operations - Tongrentang Group Company. Its products are renowned at home and abroad for their traditional and rigorous pharmaceutical technology and remarkable curative effects.

Tongrentang, the world of benevolence

When the TV series "The Mansion Gate" hit the screen, people seemed to have an extra layer of understanding of "Tongrentang". Why is Tong Ren Tang famous all over the world? "You can rest assured when you take Tong Ren Tang's medicine." Uncle Wang, who is over eighty years old, was deeply touched by this. "Last year, there was SARS in Beijing. I came here to prepare a pair of preventive Chinese medicine. After waiting for a long time, I couldn't get it. At first, everyone complained. , I thought they were holding back the price increase. Later I found out that they were waiting for the qualified raw materials to arrive before supplying the medicine. "Uncle Wang said, "With this kindness, Tongrentang can do a huge business! "

In the eyes of many old Beijingers, the lifeblood of Tongrentang lies in this "benevolence". No matter what kind of medicine Tongrentang concocts, it must stir-fry what should be fried, steam what should be steamed, moxibustion must be done when moxibustion should be moxibustion, sun-dried if it should be sun-dried, and frosted if it should be frosted. It will never cut corners. For example, tiger bone wine and "Zaizao pills" are not sold immediately after being prepared, but are stored first to reduce the dryness of the medicine and improve the efficacy. After the tiger bone wine is made, it must be stored in a vat for two years, and then the pills must be sealed and stored for one year.

Benevolence leads to no disaster in the world. Beijingers like to go to Tongrentang when buying medicine; outsiders who come to Beijing for sightseeing also like to go to Tongrentang to see this century-old store. Today, Tong Ren Tang has almost all of the largest traditional Chinese medicine stores in the nine overseas countries and regions where it has settled, and the decoration is exquisite, reflecting the atmosphere of traditional Chinese medicine culture. In the new store in Taipei, many customers said: "When you come here to buy medicine, you can feel the charm of Chinese culture, especially the historical and cultural exhibition areas, which look like a traditional Chinese medicine culture museum." As a manufacturer of traditional Chinese medicine products Tongrentang, a time-honored Chinese brand, combines opening overseas stores, displaying the history of traditional Chinese medicine, traditional Chinese medicine consultations and selling medicines. By giving consumers an environment to directly understand traditional Chinese medicines, it enhances their trust in traditional Chinese medicines and their medication habits. What it brings to consumers is not just a product, but a culture - a culture of valuing righteousness, loving people, and caring for people.

From the original Tongrentang Pharmacy and Tongrentang Pharmacy to the current Beijing Tongrentang Group, it has experienced the historical vicissitudes of the Qing Dynasty from strength to weakness, several foreign invasions, warlords' melee, and the New Democratic Revolution. Its ownership has Fundamental changes have also taken place in the form, corporate nature, and management methods, but Tongrentang has endured for several generations, has an outstanding reputation at home and abroad, and has established a golden brand, which is truly a miracle in the history of the pharmaceutical industry. Why can Tong Ren Tang’s golden sign survive for three hundred years?

Guarantee the quality of drugs and strictly control the selection of materials

From the beginning of its opening, Tongrentang has attached great importance to the quality of drugs and has implemented strict management as a guarantee. Le Fengming, the third son of the founder Le Xianyang, inherited his father's business and opened Tong Ren Tang Pharmacy in 1702 on the basis of Tong Ren Tang Pharmacy. Type recipes, divided into books. In the preface of the book, Le Fengming proposed that "follow the rules and distinguish real estate. Although the preparation is complicated, we must not dare to save labor; although the taste is expensive, we must not reduce material resources." He established a strict selection and selection of medicines for Tongrentang. The specifications of medication, proportioning and process are passed down from generation to generation, cultivating Tong Ren Tang’s good reputation.

For more than 300 years, Tongrentang has insisted on strict selection of materials in order to ensure the quality of medicines. In the past, Beijing Tongrentang established a production tradition of strictly selecting ingredients and using medicines in order to offer royal medicines and win the trust of customers, thus maintaining good medicinal efficacy and reputation. After the founding of the People's Republic of China, Tongrentang, in addition to strictly following the high-quality standards clearly stipulated by the state, In addition to medication standards, special methods are also adopted for special medicinal materials to ensure their superior quality. For example, the purebred black-bone chickens used to make the black-bone chicken Baifeng Pills are specially raised by the Beijing Medicinal Materials Company in the pollution-free suburbs of Beijing. The feed and drinking water are strictly controlled. Once the feathers, bones and flesh of the black-bone chickens are found to be slightly mutated, they will be eliminated. This carefully fed purebred black-bone chicken has pure texture and mellow smell. The quality of the various amino acids it contains is consistent, ensuring the quality standards of black-bone chicken Baifeng Pills.

Chinese patent medicines are the main products of Tongrentang. In order to ensure quality, in addition to unique prescriptions and high-quality ingredients, strict and exquisite process regulations are very necessary. If the processing does not follow the process regulations, cannot reflect the attenuation or synergy effect, or the quality is affected by various artificial adverse factors, it will not only affect the efficacy of the medicine, but even turn the good medicine into a drug, endangering the health and life safety of patients.

The Chinese patent medicines produced by Tongrentang always have hundreds of processes from purchasing raw materials to packaging and leaving the factory. Each process of processing each medicine has strict process requirements. The quantity of materials must be accurate. The materials of various precious fine materials must be fed. The error is controlled below micrograms. For example, rhino horn, natural bezoar, pearls, etc. must be ground into the finest powder. In addition to sterilization, they must meet the prescribed number of holes to ensure the fineness of the powder. In addition, the color must be uniform, no lines, no spots, and no impurities. .

Run a large drugstore with the spirit of running a small business

It is an old rule of the drugstore to decoct medicines for customers. Winter turns to spring, although the operators at the decoction position change again and again. One crop, but never stopped, and never had any accidents. For example, in 1985, you had to pay 5 cents for each dose of medicine you cooked. However, for the convenience of the people, the pharmacy persisted in this practice of serving the people. Nowadays, pharmacies prepare an average of nearly 20,000 medicines for customers every year, which is very popular among patients and customers. As early as the 1920s and 1930s, Tongrentang had the prototype of its mail-order business. After 1949, it established a mailing department. It responded to the letters and requests of patients from all over the world, winning the hearts of the people. In 1954, Tongrentang set up a consultation service desk to introduce medicines with appropriate indications to patients and answer various questions raised by customers. Over the past 40 years, it has received tens of millions of visits.

Things have changed, but Tongrentang's concept of "customer first, dedicated service" remains unchanged. In 1984, a customer from out of town came to the store to buy 4 grams of Tianxanteng. After receiving the prescription, an old salesperson said: "4 grams of this medicine is worth 4 cents. I will give you 10 grams and charge 1 cent." The customer smiled with satisfaction. For this one-cent business, the old salesperson made two trips to the front and back of the counter. Afterwards, customers wrote in the Economic Daily, praising Tong Ren Tang’s valuable style and thinking that it is indeed commendable that a large pharmacy like Tong Ren Tang can still maintain the spirit of doing a good small business.

Tongrentang has gone through many vicissitudes, and its "golden brand" has endured forever. This is because Tongrentang people pay attention to integrating the lofty spirit, the traditional culture and virtues of the Chinese nation into the operation and management of the enterprise, and turn it into The words and deeds of employees form a corporate culture system with the characteristics of the traditional Chinese medicine industry. Indeed, "quality" and "service" are the two pillars of "Tongrentang"'s golden brand. Adhering to quality first and doing everything for patients is the fundamental reason for Tongrentang's long-lasting prosperity.

Tong Ren Tang’s cultural quality concept

From ancient times to the present, there are roughly two reasons for the formation of Tong Ren Tang’s cultural quality concept: one is the self-discipline consciousness of Tong Ren Tang people. Tongrentang people of all generations have adhered to the medicinal ethics of honesty and dedication, and put forward the creed of "No one can see the harmony, but God knows the intention." The pharmaceutical process strictly follows the formula, selects authentic medicinal materials, and never cuts corners or shoddy quality. The other is the external pressure from Tongrentang. This external pressure is the pressure of the imperial power. Because we are making medicine for the palace, we must not be careless. A little carelessness may lead to death.

Throughout the generations, Tongrentang people have adhered to the four major pharmaceutical characteristics of "unique formula, superior material selection, exquisite craftsmanship, and remarkable curative effect" and have produced many Chinese patent medicines with remarkable curative effects. In 1989, the State Administration for Industry and Commerce awarded Tongrentang the title of "China's Well-known Trademark" for the first time in the country, making Tongrentang the only company in the country's traditional Chinese medicine industry to obtain the title of "China's Well-known Trademark" so far. Tongrentang not only has the "Top Ten Aces", but also formed a product series represented by the "Top Ten Famous Medicines", thus winning widespread praise and favor from people at home and abroad.

The credibility of Tong Ren Tang’s culture

If we could sum up Tong Ren Tang’s corporate spirit in one sentence, it would be: cultivating humanity together, helping the world and maintaining health. The founders of Tongrentang respect that "medicine is the most important thing that can preserve health and help the world." They regard practicing medicine and selling medicine as a noble cause to help the world, maintain health, and contribute to society. Successors of all generations have always taken "preserving health" and "helping the world" as their own responsibilities, adhere to the ethics of honesty and dedication, and treat visitors from all over the world who seek medical treatment and purchase medicines, whether they are dignitaries or ordinary people, and always adhere to the principle of "childlike". No one should be bullied, treat everyone equally. In the competitive environment of the market economy, Tong Ren Tang always believes that "honesty and trustworthiness" are the most basic professional ethics requirements for an enterprise, and credibility is the most fundamental criterion for business conduct.

The image concept of Tong Ren Tang culture

The successors of Tong Ren Tang throughout the generations have attached great importance to promoting themselves and establishing the image of Tong Ren Tang. For example: taking advantage of the opportunity of the imperial examination to give away "safety medicine" for free, running a porridge factory in winter to administer medicine in summer, and holding a "firefighting water party", etc. Today's Tongrentang not only inherits the original fine traditions, but also gives it new content that conforms to the characteristics of the new era. At the turn of the century, Tongrentang mainly focused on the following aspects: First, use various media to enhance the overall image of Tongrentang Publicity to improve the visibility and reputation of the company; second, use the "Tong Ren Tang" newspaper as a carrier for internal publicity to improve the cohesion and centripetal force of the company; third, give full play to the cultural power of Tong Ren Tang, inspire and educate employees with the spirit of Tong Ren Tang, Stimulate the enthusiasm, initiative and creativity of employees; fourth, focus on the design of Tong Ren Tang's corporate identity system and establish a new image of Tong Ren Tang facing the 21st century; fifth, actively participate in social welfare undertakings, selflessly contribute a love to the society, and improve the enterprise sense of social responsibility.