How to explain the concept of tourism commercial real estate? How to plan and design tourist commercial real estate?

How to explain the concept of tourism commercial real estate? How to plan and design tourist commercial real estate? Tourism real estate, an expert from Beijing Lv Wei Chuangjing Planning and Design Institute, pointed out that the combination of tourism and commerce formed the concept of "tourism commercial real estate". This is actually very common. For example, commercial pedestrian streets (Wangfujing in Beijing, Yuyuan Garden in Shanghai, Confucius Temple in Nanjing, Chunxi Road in Chengdu, etc. ), open scenic and leisure areas (West Lake in Hangzhou, Shichahai in Beijing and Cuihu in Kunming), and ancient town blocks (Lijiang, Dali, Fenghuang, Pingyao, Zhouzhuang, Shanghai New World, Chengdu Jinli, etc.). ): Folk customs and ethnic customs blocks (Yangshuo West Street, Kunming Hui Restaurant Street, etc.).

The core projects of urban leisure-urban central leisure area and urban commercial leisure area-have become the necessary functional structure of big cities. The characteristic commercial and leisure blocks of tourist cities have become the necessary development projects of all tourist distribution cities. It can be said that the characteristic commercial leisure block is the soul of tourist city management-the center of night entertainment, the basis of tourism shopping, the symbol of city popularity and the key to retaining tourists.

Tourism city management should give maximum policy support to tourism commercial real estate. There are many specific development models, such as ancient blocks, folk blocks, characteristic commodity blocks, characteristic service blocks, comprehensive commercial leisure parks, characteristic catering blocks, etc., and there are many experiences to learn from. For example, Jinli in Chengdu is an artificial antique commercial and leisure block, Quanshuiji Street in Chongqing, Bar Street in Sanlitun in Beijing, and Yangshuo West Street are all successful leisure commercial street models.

Vigorously promote the development of government-run urban leisure commercial blocks, a very important factor is that leisure commercial blocks are a real estate project in the final analysis, which can be developed and operated by real estate developers through mature commercial pavement sales and transfer appreciation models. The business model is very clear, simple to operate and rich in successful experience.