Analysis on the causes and countermeasures of ticket economy in tourist attractions

1. Make up for the lack of funds and maintain the daily operation of the scenic spot. Because China's current economic development and people's living standards are not high enough, the central government's budget for tourism is not much. With the rising of prices, the increase of labor costs, operating costs and new infrastructure, some scenic spots continue to raise the ticket prices to ease the financial pressure and solve the problems in operation.

2. Dislocation of business objectives of scenic spots Different classifications of scenic spots have different business objectives and functional orientations. Some scenic spots are public welfare, and their social attributes determine their non-profit and should be open to the public. Everyone should enjoy free service, not just those who can afford tickets. This is the original intention of all scenic spot management systems and should not change with time.

3. The need to control congestion and protect scenic spots. The scenic spots are overcrowded and the carrying capacity is constantly challenged. From the point of view of controlling congestion and increasing investment in protecting scenic spots, we should make full use of the ticket price lever to increase the ticket price and obtain the expenses needed to protect the scenic spots themselves and their surrounding environment.

4. The management system of scenic spots and the reasons for the ownership of forest rights in scenic spots At present, the management system of scenic spots in China is diversified, and various management entities such as administration, institutions and enterprises operate. The local governments where scenic spots are located usually participate in the management of scenic spots or even directly participate in the operation.

Second, the countermeasures:

1. Accelerate the improvement of policies and regulations related to scenic spot management, put forward a set of practical legal basis for the protection of ecological resources, sustainable development of scenic spots and ticket price matching, and realize the ticket pricing and revenue and expenditure of scenic spots according to laws.

2. Straighten out the management system and intensify the pilot reform of national parks. The main problem of the rapid increase of tickets in tourist attractions lies in the national management system of scenic spots. We should reform the management system and the central government should take back the right to operate scenic spots.

3. Perfecting the ticket pricing system and unilaterally prohibiting fare increases cannot fundamentally solve the problem. How to determine the ticket price more reasonably is fundamental. From time to time, make fair evaluation and selection on the management of these scenic spots, put forward punishment measures for the management of inadequate resource protection, and release these evaluation results to the society in time.

4. Multi-channel solution to the shortage of capital investment in tourist attractions One is the state financial subsidy.

Extended data

Abandon the dependence on tickets. First of all, local governments should take the lead in changing their concepts and truly establish the thinking of global tourism. We should strive to improve the level of infrastructure construction in this area and provide more convenience for consumers. For example, at the end of last year, expressway, Taihang Mountain in Hebei Province, was opened to traffic, and "a thick line runs through the north and south". This expressway runs through Taihang Mountain in Hebei Province, which will undoubtedly greatly promote the tourism development in this area, and its potential benefits are immeasurable.

Secondly, scenic spots should also speed up innovation, give more consideration to users and tourists, and provide more diversified tourism products with tourism participation and experience as the core. Future tourism will pay more and more attention to the user experience, and blindly demanding tickets and relying on tickets will only get narrower and narrower. After all, the result of homogenization competition in scenic spots must be that tourists vote with their feet.