What should the crew pay attention to when shooting at tourist attractions?

At present, some scenic spots at home and abroad, as location bases for film and television dramas, attract a large number of tourists every year. The use of film and television plays in tourist attractions has attracted the attention of a large number of potential tourists and improved the visibility of the scenic spots. Many scenic spots have never been known, and they have become popular tourist destinations through a TV series or a movie. It has injected vitality into the development of the scenic spot. People pay more and more attention to the propaganda influence of film and television dramas on scenic spots. The marriage between scenic spots and film and television dramas has become a hot spot and trend. More scenic spots hope to promote scenic spots with the help of the spread and influence of film and television dramas. Although this kind of cooperation has matured abroad, it is still superficial and in the exploratory stage at home. Therefore, in recent years, there have been various problems in the cooperation between scenic spots and the film and television industry. The most striking thing is the destruction of the scenic environment caused by film and television drama shooting.

2 the positive impact of film and television drama shooting on scenic spots

2. 1 The role of film and television dramas in promoting scenic spots.

China has a vast territory, a long history and rich natural and human resources. With the rise of mass tourism, tourism has become a part of people's lives. More tourism resources have been or are being developed. Although scenic spots have sprung up like mushrooms after rain, many scenic spots, even those with high-grade resources, are still unknown because of poor marketing methods. In recent years, some unknown scenic spots have suddenly jumped into people's sight because of a movie or TV series, becoming tourist hotspots and attracting a large number of tourists. Shanxi Qiao Family Courtyard is a typical example in recent years. 1998 1 year, Zhang Yimou filmed the film "Raise the Red Lantern" here, which was not only a great success at the box office, but also won an award at famous foreign film festivals. With the momentum and wide spread of this film, the Qiao Family Courtyard became famous. Subsequently, the total number of tourists rose sharply, reaching more than 60 thousand that year. Since then, except for the negative growth of SARS movies in 2003, the number of tourists has increased steadily every year. In 2003, the relevant departments of Qixian government planned to contact the film and television company to shoot the TV series "Qiao Family Courtyard" with the same name, and started shooting in 2004. The number of visits in that year increased by nearly 1.4 times. The play was broadcast in early 2006, and the scenic spot received more than 50,000 tourists in May 1 Day. On May 2, 85,000 tourists were received, exceeding the approved maximum daily reception; On May 3rd, 4th, 5th and 6th, the number of tourists received was 75,000, 80,000, 62,000 and 36,000 respectively. As of May 6th, 388,000 tourists were received, and the total tourism revenue was 1.5 million yuan. During the "May 1" Golden Week in 2007, the attraction of the Qiao Family Courtyard remained strong, with a total of 4410.5 million visitors, ranking second among the 23 key scenic spots in Shanxi Province.

20 10 begins with the famous director James? The 3D movie Avatar produced by Fox in the 20th century was directed by Cameron, which brought a gorgeous visual feast. When the protagonist Jack turned into Avatar, he and the heroine climbed to the top of Hallelujah on a dragon mount, but there were clouds, a Bai Yunfei intersection and many strange peaks. Looking around, the independent stone peaks hanging in layers come into view, and the waterfalls are like thunder, which brings people visual and spiritual shock.

In reality, Gankunzhu Scenic Area in Yuanjiajie Scenic Area of Wulingyuan Scenic Area has been renamed Hallelujah Mountain after a prototype dispute with Huangshan Scenic Area. All major domestic TV stations, newspapers and portals are involved, and even CCTV news 1+ 1 and Phoenix Satellite TV have made special reports. When the controversy was about to subside, people found that the biggest winners of this controversy were the movie Avatar and our Zhangjiajie and Huangshan.

According to some calculations, the state's participation in the "Avatar" hype to rename Nantianyizhu created an effect equivalent to 654.38+0.5 billion yuan of advertising investment for Zhangjiajie. The direct effect is that the number of tourists in Zhangjiajie scenic spot increased by 30% year-on-year, and this phenomenon of tourist growth will continue further. Everyone wants to come to Zhangjiajie to experience the real fairy dream.

2.2 Create new tourism resources and establish a new image.

In the filming of film and television dramas with scenic spots as location, the director reflects the most beautiful side of scenic resources through a unique perspective. A good film and television drama is not only a good propaganda film, but also exerts a subtle influence on the decision-making of tourism consumers and provides a good plan for the development of scenic spots. The gripping stories in film and television dramas, relying on the beautiful scenery of the scenic spots, give the scenic spots new cultural connotations. The scenery in the scenic spot is no longer a simple natural scenery. Injecting new culture can establish a new image for scenic spots and increase new attractions. With culture, there will be emotional maintenance between scenic spots and tourists. Secondly, film and television drama shooting will leave some shooting sites and props, which will become new resources for future scenic spots and new attractions for tourists.

In addition, some film and television shooting bases built for film and television shooting have become new tourism resources, which has improved a way of thinking for developing tourism in some areas lacking tourism resources. The Wuxi location base of CCTV was founded in 1987, becoming the earliest planned film and television shooting base in China. With the help of the comprehensive advantages of the film and television industry and tourism, the film and television "campaign to build momentum" has flourished under the unprecedented favorable stimulus.

The mystery of film and television city lies in that it represents a scene experience, and its essence is an experience economy, which is the product of the gradual combination of fantasy and reality of film and television going to life.

2.3 guide to enhance tourists' perception

To some extent, the process of tourists' sightseeing is the process of perception and appreciation of various tourist environments. All kinds of tourist stimuli that stimulate tourists will not arouse tourists' reaction if they do not have their own unique image, specific intensity and outstanding attributes.

Tourists' perception of tourism stimuli is a subjective screening process. When people perceive current things, they always use previous knowledge and experience to understand and process the perceived tourism stimuli.

Film and television show the most beautiful scenery of tourist attractions through the director's unique perspective and with the help of various clips in film and television shooting. These pictures are not only beautiful enough to attract tourists, but also can guide tourists to perceive and discover the beautiful scenery of the scenic spot. Because the scenic spot is where the film and television story takes place, the scenery of the scenic spot is given special significance. In the process of widespread dissemination, film and television dramas have a subtle influence on potential tourists, which is non-confrontational and will not cause resentment and conflict among tourists. The unique perspective of film and television dramas will affect tourists' perception and understanding of scenic spots and guide tourists to actively understand them.

The understanding of perception is influenced by the knowledge, experience and practical experience of the perceiver and the knowledge of the words received. Film and television plays have an impact on tourists' intuition through the comprehensive factors of vision and hearing. The story line and character language in film and television dramas will also leave a deep impression on tourists. When tourists go deep into the place where the story takes place, they will unconsciously accept the guidance of the characters' language and plot in the story to understand the scenery of the scenic spot. Personally, I think that when faced with a scene that is consistent with the story, there will be a * * * sound, which will deepen the experience of tourists and make it possible for them to revisit their old places.

3 the negative impact of film and television drama shooting on scenic spots

3. 1 Destroy the scenic environment.

Film and television drama shooting destroys the environment of scenic spots, mainly in two aspects: one is the destruction of the environment by the crew, and the other is the destruction of the environment by the swarming tourists.

Due to the plot and shooting needs, the crew will build some buildings in the scenic spot and use some general equipment. These foreign things do not belong to the scenic spot, so it will inevitably destroy the environment of the scenic spot and break the original ecological balance during the filming of film and television dramas. For example, during the filming of "The Promise", a large number of cement buildings stand in the natural ecological environment, and their sense of suddenness is self-evident, which destroys the original scenery of the scenic spot. After the crew left, the props and tents originally used for shooting were not removed, which caused great damage to the local ecological environment. In addition, the personal quality of the crew and the awareness of environmental protection will also have a great impact on the scenic environment.

A good film will cause a sensation in a short time after it is released. Scenic spots will also be known to people in a short time and become people's tourist destinations. Due to the timeliness of this effect brought by film and television drama propaganda, tourists will gather in time and space, and the swarming tourists will exceed the maximum capacity of the scenic environment, which will also cause serious damage to the scenic environment.

3.2 The scenic spot faces great risks and the result is uncertain.

The use of film and television dramas as promotional videos in scenic spots does have advantages that other media do not have. However, not every movie will have a good box office, applaud and sell. The success of a film needs not only a good director, an attractive story, but also more influencing factors. The failure of film and television drama also means the failure of scenic publicity.

The combination of film and television dramas and scenic spots can be divided into: the rich type, such as the movie Hero, which makes Populus euphratica forest in Ejina Banner, Inner Mongolia a favorite place for tourists. The TV series, which mainly focuses on struggle, is made by the scenic spot itself, such as the Sino-Japanese War invested by Liu Gongdao in Weihai.

The new The Journey to the West crew asked for a sponsorship fee of 2.8 million yuan from Zhijindong Scenic Spot in zhijin county, Guizhou. It can be seen that no matter what type of alliance, the investment in scenic spots is relatively large. However, the uncertainty of the success of film and television plays leads to the uncertainty of the success or failure of scenic publicity and the effect of scenic spots. Of course, some famous scenic spots will be different in this form, and the crew will have to pay for the scenic spots.

4. Establish a cooperation mechanism between film and television shooting and scenic spots.

After the reform and opening up, scenic spots in China have sprung up like mushrooms after rain, but the management mode and mechanism of scenic spots in China are still immature and face many problems. As a phenomenon, the cooperation between scenic spots and film and television dramas is more recent. The cooperation between the two sides is only an exploratory stage of crossing the river by feeling the stones. Therefore, in order to promote the development of scenic spots, we must establish and improve the cooperation mechanism between film and television dramas and scenic spots as soon as possible, and guide the cooperation between the two sides.

4. 1 Two-way selection of film and television dramas and tourist attractions

The cooperation between film and television dramas and tourist attractions must not be blind. Each scenic spot has its own unique cultural connotation and scenery. Just as people have different temperament, different scenic spots also have different temperament due to different natural and human factors. Scenic spots want to use film and television dramas to achieve the role of propaganda and improve their popularity. We should not only pay attention to the quality of the film, but also consider whether the theme expressed in a film is consistent with the temperament of the tourist attractions. A movie is not only to promote scenic spots, but also to raise awareness. More importantly, through the film, people are guided to appreciate the scenic spots, to explore the local customs and customs of the scenic spots and local residents, to better understand their lives and customs, and to make tourists and scenic spots produce a perceptual * * * sound, and the bridge that produces this * * * sound is the correct interpretation of the cultural scenery of the scenic spots in the film.

This coincidence is equally important for movies. A good movie is multifaceted. It is not enough to have a story with ups and downs, but also to have an environment that matches the story. Only when the story and the environment complement each other and the director's unique creativity, expression and post-processing of editing can a good film be made.

For example, the TV series "Time flies" with Wuzhen as the story place. Wuzhen is a famous ancient town located in Zhejiang, with graceful Jiangnan water town and more beautiful antique buildings. Taking this as the background as the place where the protagonist story of time flies makes the story more beautiful, and the beautiful love story also gives Wuzhen a unique meaning and makes Wuzhen more graceful. Every time tourists come here, they will see something and think of some people, which will arouse tourists' unique feelings for Wuzhen and establish an emotional bond between tourists and scenic spots.

4.2 Establish laws and regulations on cooperation between the two parties

The cooperation between film and television dramas and scenic spots must establish corresponding laws and regulations, so that the cooperation between the two sides can be smoother and better safeguard their respective interests.

Large-scale scenic spots cooperate with film and television dramas and have their own interest groups. The two sides may have different interpretations of the same issue, which makes it difficult for them to cooperate. The establishment of laws and regulations for cooperation between the two parties includes the following aspects: First, the responsibilities and obligations of both parties in the filming process of film and television dramas. During shooting, the scenic spots provide shooting places, but not all scenic spots are suitable for shooting activities. For example, some nature reserves are divided into core areas, experimental areas and extension areas. All filming activities are prohibited in the core area. The development of scenic spots cannot be at the expense of destroying the environment. Scenic spots have the obligation to protect the environment during the shooting process, guide the crew to carry out legal shooting activities and provide convenience for the crew to shoot.

Photographers also have the obligation to bear the responsibility of environmental protection. Photographers should fully understand that nature reserves, scenic spots and cultural relics protection units are precious and non-renewable self-heating cultural heritage. Clarify the significance of protecting the ecological environment, self-heating resources and cultural relics, enhance the awareness of protection, attach great importance to protection, and adhere to the principle of giving priority to protection and obeying protection when shooting.

Secondly, after the filming activity is completed, the completion of the filming activity does not mean the end of the cooperation between the two parties. Film and television dramas and scenic spots should cooperate to deal with the influence of shooting activities on scenic spots and restore the original features of scenic spots.

4.3 Establish a scenic spot management plan after the film and television drama shooting is completed.

Scenic spots should foresee the influence of film and television drama shooting on scenic spots, so as to establish corresponding early warning systems to deal with possible problems. The popularity of film and television dramas will cause tourists to gather in time and space. The scenic spot should design the ending plan in advance, including improving the infrastructure. Backward infrastructure will not only hinder the entry of tourists, but also affect the perception of tourists, damage the image of scenic spots in the hearts of tourists, and increase the gap between the actual image and the propaganda image of scenic spots.

Secondly, we should do a good job in marketing planning. The popularity of film and television dramas will drive tourists to come, but the marketing propaganda of scenic spots should also follow closely the film and television dramas to make the scenic spots more famous. And publicity can't stop, stop marketing and publicity, and the scenic spot will soon be forgotten. At the same time, when marketing scenic spots, we should pay attention to contacting travel agencies and media, and establish good relations with agents.

Finally, design new tourism products. The role of film and television propaganda is only to attract people to come and guide tourists' perception. If the scenic spot wants to develop better for a long time, it is necessary to design novel tourism products under the guidance of film and television, so as to keep the attraction of the scenic spot longer. With the development of tourism, tourists' consumption psychology is becoming more and more mature, and experience tourism has been paid more and more attention. Tourism products in scenic spots can't just stay at the sightseeing level, let tourists just feel the scenes in the film and review the plot, let tourists participate, establish interaction with tourists, and let tourists have a deeper experience. For example, a personal film, under the guidance of the film, allows tourists to be the protagonist, remake the film belonging to tourists, and deepen the experience of tourists. On the basis of the maturity of a single film, tourists can also be made directors, relying on the beautiful environment of the scenic spot to make tourists addicted to movies and experience all aspects of film shooting. Tourists have their own movies, which can better attract tourists to revisit their old places.

5 conclusion

The film and television industry and tourism industry in China have flourished under the correct leadership of the Party and the reform and opening up, and the cooperation between scenic spots and film and television dramas is also very common. As a scenic spot, film and television drama shooting plays an important role in publicity. This mode of cooperation has also been applied in more scenic spots. Based on the analysis of the positive and negative effects of film and television drama shooting on scenic spots, this paper holds that the positive impact of film and television drama shooting on scenic spots is greater than the negative impact, but the negative impact can not be ignored. When learning from this cooperation model, China's scenic spots should adhere to the principle of sustainable development, eliminate the negative problems in the process of cooperation, establish a complete management plan, make full use of the advantages of film and television to develop scenic spots, and let the scenic spots embark on a fast and long-term development path.