What is the importance of culture to tourism?

1. Culture is the most natural and natural IP for tourism. The success of Disneyland in the world is that Disney exported its unique culture to the world, which attracted tourists from all over the world and derived a series of peripheral tourism products. 2. Culture can enrich the connotation of tourism. Whether it is the design of tourism products or the shaping of tourism scenes, once implanted, it will bring high added value. Whether it is the tourism marketing of tourist destinations or scenic spots, or the tourism products and experiences designed by tourism service providers, culture is the key content to be considered. Because culture not only increases the tourism experience, but also enhances the connotation of products and drives the sales of products. For example, Guilin tourism has products that combine culture and tourism, such as Impression of Sister Liu directed by Zhang Yimou and Impression of Lijiang, which have been sought after by the market. Become a unique tourist landscape. (Contributed by Qingyi. com)