Tourism management of counterpart college entrance examination

First, the nature of the examination outline

The comprehensive examination paper of tourism includes three courses: introduction to tourism, tourism culture and tourism planning. In order to help candidates clarify the scope of review and related requirements, the examination outline is specially formulated. Suitable for candidates who apply for the master's degree in tourism management at Beijing Forestry University.

Second, the examination content

(A) Introduction to Tourism

The first chapter is the emergence and development of tourism.

1. Generation of human travel demand: At the end of primitive society, the development of productivity and social economy promoted product exchange, thus promoting people's need for travel demand.

2. The development of tourism in feudal society, and the general situation of tourism development in China and Western Europe in feudal society.

3. The influence of the beginning of modern tourism and the development of science and technology on tourism: the great influence of industrial revolution on tourism and the far-reaching influence of the development of science and technology on tourism development and popularization.

Chapter II Tourists

1. The basic concept of tourists.

2. Subjective and objective factors affecting tourism demand.

3. Types of tourists and their demand characteristics

Chapter III Tourism Resources

1. Basic concepts and classification of tourism resources.

2. Evaluation, development and protection of tourism resources.

Chapter IV Tourism

1. The concept, nature and characteristics of tourism.

2. Travel agencies: the role of travel agencies in tourism; The basic types of travel agencies in western countries and those in China.

3. Hotels: the types of hotels and the group management of hotel industry.

4. Tourism transportation: various means of transportation and corresponding facilities.

5. Tourism products: the concept and characteristics of tourism products.

Chapter V Tourism Market

1. The concept and content of tourism market

2. Tourism market division

3. Global international tourist flow

4. Analysis of China tourism market.

Chapter VI Tourism Organizations and International Tourism Practices

1. Tourism Organization

2. International tourism practices

Chapter VII Functions and Effects of Tourism

1. The economic impact of tourism

2. Social impact of tourism

3. Impact of tourism on the environment

4. Sustainable development of tourism

Tourism culture

Religion and Famous Mountain Scenic Area

See China Famous Mountain Scenic Area:

The first chapter is introduction.

The second chapter is the formation and early development of famous mountain scenic spots.

Chapter III Late Development of Famous Mountain Scenic Spots

Chapter IV Scenic Resources of Famous Mountain Scenic Spots

Section 2 Human resources

(3) Tourism planning

The first chapter is the general paradigm of tourism planning.

Section 1 Basic Types of Tourism Planning

Section II Basic Models of Tourism Planning

Section III Technical Procedures of Tourism Planning

Chapter II Investigation, Classification and Evaluation of Tourism Resources (refer to the national standard Classification, Investigation and Evaluation of Tourism Resources (gb/t 18972-2003), National Tourism Administration, 2003).

Chapter III Analysis of Tourism Market

Section 1 Field Flow Measurement

Section 2 Collection and Analysis of Historical Data

Section III Analysis Conclusion of Tourism Market

Chapter IV Tourism Image Design

Section 1 Basic Research at the Initial Stage of Design

In the second quarter, the exhibition research in the later stage of design

Chapter V Tourism Product Planning

Section 1 The concept of tourism products

Chapter II Types of Tourism Products

The tourism product system planning of the third scheme (tourism product mix)

Chapter VI Tourism Spatial Structure and Land Use Planning

Section 1 Tourism Department

Section 2 Spatial Layout and Organization of Regional Tourism

Section III Part I Land Use Planning of Tourist Areas

Chapter VII Destination Marketing Planning

Principles and strategies for local promotion of the first project

Methods of popularizing the second plan

Short-term action plan for local promotion of the third project

Chapter VIII Protection of Tourism Environment

Section 1 Sustainable Tourism

Section 2 Impact of Tourism Environment

Section 3 Protection of Local Environment and Local Artistic Conception

Third, the examination requirements

Candidates should fully grasp the basic concepts and theories of tourism introduction, tourism geography, tourism culture and other courses; Master the organic connection of each chapter; These theories can be used to analyze the problems in tourism development practice.

Fourth, the examination paper structure

(1) Basic concept: 20% of the total score.

(2) Short answer: 30% of the total score.

(3) Comprehensive discussion: 40% of the total score.

(4) Exercise: 65438+ 00% of the total score.

Verb (abbreviation of verb) test method and time

The examination method is written, and the time is 3 hours.

Main bibliography of intransitive verbs

1. Introduction to Tourism, edited by Li Tianyuan, Nankai University Press, 200 1.

2. China Famous Mountain Scenic Area, Zhou, Tsinghua University Publishing House, 1996.

3. Principles of Regional Tourism Planning, by Wu Bihu, China Tourism Publishing House, 200 1.