Case study of public relations: 1. The Birth of the World's First Silk Newspaper and Media Communication

A: This case mainly reflects the position, function and service characteristics of professional public relations companies in public relations activities.

1, the public relations company is composed of professional public relations experts and various public relations people. It is an information-based, intelligent and communication-oriented service organization that provides public relations consultation for social organizations or is entrusted to carry out public relations activities for customers. In this case, Hangzhou International Public Relations Company is a professional public relations company. It plays a key role in the public relations activities of "the birth of the world's first silk newspaper", and the whole public relations planning and implementation process is completed by it.

2. The service characteristics of professional public relations companies are: relatively objective and fair, comprehensive in technology, professional and flexible.

Because of these characteristics, it can plan and implement public relations activities more comprehensively and scientifically, and can correctly handle the problems in the implementation process. In this case, Hangzhou Katie Silk Company hired Hangzhou International Public Relations Company to plan for it, making this public event a complete success.

3. Taking the world's first silk newspaper as the breakthrough point, Hangzhou International Public Relations Company successfully planned this public relations activity. By printing Jiangnan Tourism Newspaper and presenting it to China Silk Museum and Chinese Revolutionary History Museum, it was reported by more than 20 domestic newspapers and TV stations for more than 30 times, with an audience of 25 million people at home and abroad. This confirms China's superb silk printing skills and greatly improves the popularity and corporate image of Hangzhou Katie Silk Co., Ltd. ..