Explain what grounding means in general travel.

1. Ground connection, sometimes called "ground escort", refers to a form of work in which travel agencies in tourist destinations use the advantages of local people to provide reception services for tour groups organized by foreign travel agencies. Literally means "local reception" and also refers to local reception staff.

2. Ground connection, as a specific term in the tourism industry, is relative to "group". Ground connection is the team that undertakes the tour group, and ground connection cannot be separated from the tour group; However, tour groups need to entrust local agencies to receive tourist destinations, and tour groups can't do without local agencies. The two sides are the unity of cooperative relations. It's like a "doubles player" on the competition field. Both sides have their own division of labor, but they also play their respective advantages and specialties, and their advantages complement each other. Only in this way can we win the victory of both sides in the field of tourism competition.

3. Whether it is a group or a ground connection, the concept of "area" is used to distinguish it. "Group" refers to the starting point of tourists; "Ground connection" is the destination of tourism. For the tourism market, the advantage of tour groups is that they can timely understand and master the latest information of the market and the interest trends of tourists; For the tourist destination market, the land agency has the advantages of local tourism resources and a reasonable combination of resources. Therefore, travel agencies need to provide newer and more reasonable resource combination products to meet the needs of more tourists. Without the support and cooperation of the land agency, it is difficult for the group agency to obtain a larger market source. Similarly, without the market share of the group agency, the land agency also lost the room for further expansion and performance improvement. Therefore, groups are connected with the earth, just like the right and left hands of the body, regardless of primary and secondary, and complement each other.