Olympic emblem

The Olympic emblem is the Olympic emblem, also known as the Olympic emblem. The organizing committees of the modern Olympic Games (including the Winter Olympic Games) have designed unique emblems for the Olympic Games. The design of the emblem is sometimes selected on the basis of extensive public consultation. However, the Olympic emblem must be examined and approved by the IOC Executive Committee.

Since 1896 Athens Olympic Games, all previous Olympic Games have had emblem designs. 1988 the emblem of the Seoul Olympic games is composed of blue, red and Huang San, representing the philosophical meaning of the trinity of heaven, earth and people. 1992 The emblem of the Barcelona Olympic Games, the upper part of which consists of a dot and two curves, is blue, yellow and red. Blue is the blue Mediterranean, yellow is the sun that shines on Spain all the year round, and red is the life of blood. The design represents Barcelona's long-standing culture and modern vitality. One point and two lines not only symbolize the earth and the sky, but also constitute a person's state of motion, which, like running and jumping, symbolizes Barcelona people's consciousness of actively participating in the Olympic movement. At the same time, this pattern can also be understood as Barcelona people welcome guests from all continents with open arms. The Winter Olympics also designed its own emblem. Most of these emblems are based on the Olympic flag or the flag of the Olympic Committee of the host country, with winter scenery or winter project patterns, which are very distinctive. For example, the emblem of the 10 Winter Olympic Games held in Grenoble, France in 1968, with a white snowflake in the middle and three roses around it, symbolizes the industry, culture, education, tourism and winter sports here.

Emblem of Beijing Olympic Games

At 2 1 on the evening of August 3rd, Beijing time, the emblem of Beijing 2008 Olympic Games was officially unveiled by Wu Bangguo and Verbruggen, chairman of the 29th Olympic Games Coordination Committee.

The emblem is divided into three parts: upper, middle and lower. The main part is a white "Beijing" figure, and the upper part is a red background, accounting for about 3/5 of the entire emblem. The word "Jing" is similar to the word "Wen" in Chinese characters, which means the long-standing traditional culture of China. The whole word "Jing" is a human figure running forward to meet victory. Below "Beijing" is the black English word "Beijing2008", and below is the Olympic rings. The emblem of Beijing 2008 Olympic Games has a unique image. The English words "Beijing" and "2008" and the Olympic rings perfectly combine the Olympic spirit with the traditional culture of China.

"Dancing Beijing with Chinese Seal" symbolizes China's credibility and composure. As the emblem of the sports meeting, she also shows the vitality and charm of Beijing. Beijing is dancing, dancing with the rhythm of the times; Beijing is not only a famous ancient city with rich cultural traditions, but also a modern city with innovative spirit ―― this is another meaning of "Dancing Beijing with China and India". According to the investigation, the painted pottery basin with dance patterns unearthed about 5,000 years ago in Shangsunzhai, Datong County, Qinghai Province is the oldest original dance image in China. There are three groups of dancers on the inner wall of the pottery basin, and five people in each group dance hand in hand. In ancient China, there were nine music and dances in the summer. During the performance, the actors wore fur hats, dressed simply and had a simple style. Witchcraft dance in Shang Dynasty was widely used in various sacrificial occasions. There is a dance of "Eight Shu" in Zhou Dynasty, and there are special music and dance institutions in Qin and Han Dynasties. Zhao was a famous dancer in the late Western Han Dynasty. During the Wei, Jin, Southern and Northern Dynasties, the gentry enjoyed singing and dancing all day long. Sui and Tang Dynasties were a very prosperous dance era, among which costume dance and Hu Xuan dance were the best. Folk songs and dances in the Ming and Qing Dynasties are also very rich. Only Han people have various names, such as yangko, flower drum, tea picking, lantern, Lianxiang, dry boat and bamboo horse. In modern times, Chinese traditional dance was full of vitality and produced many excellent works, such as Lotus Lantern, Knife Meeting and Rain on Silk Road. It can be seen that in every era of China, dance has formed an indissoluble bond with life. Ancient ancestors in China held various ceremonies to express their feelings by dancing and offering sacrifices. We will hold the Olympic Games for the first time. For such a worldwide event, of course, it can also be expressed in dance language. Moore, a famous British abstract sculptor, said: "The most prominent feature of all primitive arts is their vitality." It is this kind of vitality that we see from "Chinese Seal Dancing Beijing". The humanoid picture in Dancing Beijing with Chinese Seal is familiar, and it is a dance in the same strain as Rain on Silk Road in Dunhuang murals. Exaggerated body proportions and postures, stretched brushstrokes and simple composition fully show the enthusiasm and heroism of Beijingers, and the unrestrained dance fully foretells the future of Beijing. We seem to see a dancer full of enthusiasm and hope, passion and vitality, and cheer for those who cheer for him. Of course, he danced not only with people's enthusiasm, but also with the idea of "swifter, higher and stronger" in the Olympic Games.

Three. Monument in the emblem

In order to better understand the reason why "Chinese seal dancing Beijing" became the Olympic emblem, it is necessary for us to make a general investigation of the Olympic emblems in previous years. Including "Chinese Seal Dancing Beijing", there are 46 emblems in Olympic history. In the nearly 100-year history of the Olympic Games, the design of the Olympic emblem has gone from concrete to abstract, from complexity to simplicity. In previous Olympic Games, the emblem has not yet appeared, and the visual image representing the image of the Olympic Games is often carried by posters. Most of the original emblem patterns represent the regional symbols or sports image of the host country; Later, the emblem combining regional and sports patterns came into being; Later, abstract patterns appeared. The above changes of the emblem pattern are completely consistent with the imprint of western painting school. Aside from the older realistic academic school and religious painting school, from romanticism (including symbolism) and realism (including naturalism) in the19th century to impressionism and then to fauvism, expressionism, abstract art painting, surrealism and post-modern painting, the history of western art has experienced a process from realism to abstraction. No matter from aesthetic theory or artistic practice, abstract patterns are the best metaphor and expression. If "Chinese Seal Dancing Beijing" is regarded as a Chinese character "Jing", it is the first time in the history of the Olympic emblem that Chinese characters have been introduced. Chinese characters are ideographic characters and a symbol system. Every stroke in Chinese characters is full of contrast to the atmosphere of life and metaphor for the meaning of life. If "Chinese Seal Dancing Beijing" is regarded as a "human"-shaped painting, it is an outstanding application of oriental painting expression. Compared with western strict realistic methods, oriental painting is more flexible and general in space requirements, allowing virtuality and ellipsis. But it is this kind of virtuality and ellipsis that creates a real and infinite imagination space for the viewer. "Chinese Seal Dancing Beijing" is a successful artistic practice, which combines China's calligraphy, seal, dance, painting and western modern artistic ideas. She expressed the ideas that people wanted to express, and also entrusted her with the ideals that people would give her. She belongs to China and the world. She will be a well-deserved artistic monument in the history of Olympic visual image. "Chinese Seal Dancing Beijing" is a stroke by stroke, and each component carries the dignified cultural tradition of China and the strong Olympic spirit, showing the advanced aesthetic concept and high-spirited passion of the times. What she brings to people is not only an unprecedented emblem in the history of the Olympic Games, but also another development of Chinese civilization in the history of world civilization.

Edit the emblem of Beijing Paralympic Games.

The emblem of Beijing 2008 Paralympic Games takes the harmony and unity of heaven, earth and people as the main line, and integrates China's writing, calligraphy and the spirit of Paralympic Games.

, embodies the traditional culture of China and the modern Olympic spirit, embodies the Olympic spirit of "harmony and unity of mind, body and spirit" for the disabled, and has profound traditional cultural heritage of China. The graphic part of the emblem, which is zigzag composed of red, blue and green, shows a moving human figure with calligraphy strokes, like a gymnast jumping forward and spinning in the air like an athlete riding on a pommel horse, which embodies the concept of sports. The word "knowledge" means birth, endless life and arrival. Its tortuous pattern means that after ups and downs, it will eventually achieve its goal and achieve success. Among the colors used in the emblem, red symbolizes the sun; Dark blue, meaning blue sky; Green symbolizes the earth. The combination of three strokes and three colors forms a touching human figure, namely "Heaven and Earth Man", which embodies the idea of "the unity of heaven and man" in China traditional culture and expresses the idea that modern people uphold Scientific Outlook on Development, pursue the harmony of sports and develop harmoniously with nature and society. The color of the emblem also fully embodies the three concepts of the Beijing Olympic Games. Red is "China Red" with strong China characteristics, which embodies the concept of "People's Olympics". Dark blue, representing high technology, embodies the concept of "high-tech Olympics"; Green represents environmental protection and embodies the concept of "Green Olympics". The emblem of Beijing 2008 Paralympic Games "Heaven and Earth Man" adopts Chinese characters as the emblem pattern, and the emblem of Beijing 2008 Olympic Games "China Seal? "Dancing Beijing" takes the seal as its emblem, and both "Chinese characters" and "Chinese seal" are typical traditional cultural elements of China, which are rich in China cultural characteristics and echo each other in thought and artistic style. The two emblems complement each other and set each other off into splendor, highlighting the concept of "People's Olympics", with profound implications and strong expressive force.

Edit the emblems of previous Olympic Games.

1896

The emblem of the first Olympic Games in Athens, Greece 1896 Athens created the first modern Olympic Games. At first, the first Olympic Games had neither an emblem nor a poster. The painting we saw was the cover of the report submitted by the Athens Olympic Committee to the International Olympic Committee, and was later used to represent this Olympic Games. The majestic Acropolis, the goddess Athena holding an olive branch, and the deeply embedded horseshoe prints. The bronze relief of the Olympic emblem displayed in front of the world exudes a strong flavor of ancient Greece. The words 776-65438 BC+0896 on the upper left indicate the relationship between the modern Olympic Games and the ancient Olympic Games.

1900

Emblem of the 2nd Olympic Games in Paris, France (1900) The main body of the emblem of the Paris Olympic Games is a woman dressed as a traditional French knight, and her right hand holds high three traditional French weapons-foil, sabre and epee. The design is simple, but full of French flavor. Since this Olympic Games, women have entered the Olympic family and participated in performance projects.

1904

Emblem of the Third Olympic Games in St. Louis, USA At the beginning of the 20th century and at the end of the 20th century, the United States held two Olympic Games respectively, and the design styles of the two Olympic Games were also quite different: the early realism was more abstract. 1904, the third Olympic Games was held in St. Louis, USA. This sign shows the characteristics of the host city with the "fisheye" stunt. Because it was held earlier, the logo at that time appeared in the form of Expo posters.

1908

The emblem of the 4th Olympic Games in London, England 1906 The eruption of Mount Vesuvius in Italy temporarily moved the 1908 Olympic Games originally scheduled for Rome to London, but the London Olympic Games dedicated the first opening ceremony in modern Olympic history. 1908 The emblem of the London Olympic Games embodies a strong style of the times. The clothes of high jumpers, the posture of high jump, the cinder track behind them and the swimming pool in the center of the sports ground are all branded with the brand of that era.

19 12 years

The emblem of the 5th Olympic Games in Stockholm, Sweden is located in northern Europe. Sweden and Finland are countries with early development of modern sports. Historically, they held a Summer Olympic Games respectively, which fully reflected the Nordic bodybuilding and vitality in the emblem. 19 12 The emblem of the Stockholm Olympic Games in Sweden condenses the yearning of athletes from all over the world for the Olympic Movement: it depicts a group of competitive Olympic athletes waving their national flags and rushing to the Olympic Stadium. From this, we can vaguely smell the ancient Olympic Games.

1920

The emblem of the 7th Olympic Games in Antwerp, Belgium is 1920. The Olympic Games chose Antwerp, a port city with a long history in Belgium, which is also the most prosperous commercial and artistic city in Europe. 1928, Amsterdam, the largest city in the Netherlands, attracted people who advocate sports all over the world with its rich human history. The design styles of the emblems of the two Olympic Games are similar. On the upper right of the emblem of the Antwerp Olympic Games in Belgium is the shield of the host city, with a discus and a strong semi-naked man in the middle, which reminds people of the ancient Olympic Games. The background is the famous Antwerp Tower. In the emblem, Qi Fei, the national flag of the participating countries, symbolizes the unity of the five continents.

1924

The emblem of the Eighth Olympic Games is in Paris, France, which has hosted two Olympic Games. Although Paris in 1900 could only play a supporting role in the World Expo, the Parisians in 1924 held the best Olympic Games in the history of that time with their enthusiasm. Let's appreciate the charm of this city through the emblems of these two Olympic Games. 1924 The emblem of the Paris Olympic Games is mainly the emblem of Paris, with an ancient sailboat sailing in the sea in the middle, with the captions of "The Eighth Paris Olympic Games 1924" and "French Olympic Committee". Strictly speaking, this is the first emblem in the history of modern Olympic Games. Since then, the Olympic emblem and poster have been officially separated.

1928

The emblem of the 9th Olympic Games in Amsterdam, the Netherlands 1920 Olympic Games chose Antwerp, a port city with a long history in Belgium, which is also the most prosperous commercial and artistic city in Europe. 1928, Amsterdam, the largest city in the Netherlands, attracted people who advocate sports all over the world with its rich human history. The design styles of the emblems of the two Olympic Games are similar. Compared with Antwerp, the emblem of the Amsterdam Olympic Games eight years later incorporates more modern factors. On the blue background, a long-distance runner holds high a white laurel branch symbolizing victory. At the bottom of the emblem, there are waves of the Dutch flag in red, white and blue. The emblem creatively combines elements such as Holland, sports, victory and Olympics.

1932

The emblem of the 10th Olympic Games in Los Angeles and the two Olympic Games in Los Angeles are of extraordinary significance to China people. 1932 emblem of los Angeles Olympic games

1932 Liu Changchun represented China in the track and field competition of the Olympic Games for the first time, while the Los Angeles Olympic Games in 1984 was the first time that New China organized a delegation to participate in the Summer Olympic Games after returning to the Olympic family. 1932 the main body of the emblem of the los Angeles Olympic games is the national flag of the host country, and the center of the emblem is the Olympic five-ring symbol, representing the victory of laurel branches. Faster, higher and stronger Olympic spirit appeared in the Olympic emblem for the first time, which fully demonstrated the American spirit pursued by Americans.

1936

The emblem of the 1 1 Olympic Games in Berlin, Germany The 1936 Berlin Olympic Games and 1972 Munich Olympic Games held in German history left a gray shadow on people's psychology. The design of the emblems of these two Olympic Games embodies the style of simple colors and profound meanings. 1936 It was a historic mistake to choose Berlin as the Olympic Games venue. Nazi Germany used the Olympic Games to whitewash peace and blind the world. Its symbol is full of hegemony. In the Olympic clock, an eagle symbolizing class stands on the Olympic rings, and the Brandenburg Gate is the symbol of Berlin. The five rings, the flame and the oath under the eagle claw are all symbols of the strength of the Berlin Olympic Games.

1948

The emblem of the 4th Olympic Games in London, England is 1948. The world is still in the recovery period after World War II, and people are debating whether it is necessary to hold a sports event during this period. The emblem of the London Olympic Games is 1948.

However, 1948 London Olympic Games was very popular in the end, which gave great spiritual comfort to people who were deeply traumatized by the war. 1948 the emblem of the London Olympic games is mainly composed of the bell tower of the parliament building. The hands of this famous "Big Ben" point to four o'clock, which is the planned opening time. The foreground part is the Olympic rings. What the organizing committee needs is a logo that best represents Britain.

1952

The emblem of the15th Olympic Games in Helsinki, Finland is located in northern Europe. Sweden and Finland are countries with early development of modern sports. Historically, they held a Summer Olympic Games respectively, which fully reflected the Nordic bodybuilding and vitality in the emblem. The emblem of Helsinki Olympic Games in Finland, 65438-0952, is simple and clear in design. It mainly shows the landmark buildings of the Olympic Tower and the Olympic Five Rings, which means that the splendid Olympics have come to Finland, a country with thousands of lakes. At the same time, the world can also feel the deep admiration and yearning of Finns for the Olympic Games.

1956

The emblem of the16th Olympic Games in Melbourne, Australia is green and environmentally friendly, which is the deepest impression Australia has left on everyone. 1956 emblem of Melbourne Olympic Games.

This seems to be found in the emblems of the two Olympic Games held in this country in 1956 and 2000 respectively. 1956 The emblem of Melbourne Olympic Games adopts a single green color. The main body of the emblem is a flaming torch that stands on Australian territory. The five rings, the symbol of the Olympic Games, are in front of the flame. The bottom of the emblem has the words "Melbourne 1956", which extends to both sides to become laurel branches symbolizing victory.

1960

Rome, Italy17th Olympic Games emblem Rome won the right to host the Olympic Games in 1908, but it was not held for economic reasons. The emblem of the17th Rome Olympic Games is 1960.

After half a century. From 65438 to 0960, Italy finally looked forward to the17th Rome Olympic Games. The emblem of the Rome Olympic Games adopts the emblem of Rome, showing the peculiar pattern of a female wolf nursing two babies. One of the two babies fed by the mother wolf is Romulus, the legendary king of Rome 1. The big letter in the center of the emblem means "1960" in Latin, which shows that the Roman city emblem is a highly concentrated historical culture of ancient Rome. The venues of the Rome Olympic Games are located in the ruins of ancient Rome, stadiums with statues of ancient Olympic Games and Constantine Arch. All these make people immersed in the memory of ancient Roman civilization. Ancient buildings, monuments and famous names are in harmony with the modern Olympic Games. In one of the most culturally rich cities in the world, the Olympic spirit has injected modern ideas and the courage to connect with the world.

1964

The emblem of the18th Olympic Games in Tokyo, Japan is 1964. The light of the Olympic Games shines on Asia for the first time, and the design of the emblem reflects the charm of ancient oriental civilization. 1964 The emblem of the Tokyo Olympic Games is an Olympic symbol placed in front of the Japanese flag, symbolizing that the Olympic Games is like a red sun rising in Ran Ran, Ran Ran. The Olympic rings in a red sun are in gold, which is different from the traditional rings.

1968

Mexico City, Mexico, the emblem of the19th Olympic Games Mexico City is a world famous city with a long history and is known as the mural capital. Gorgeous and colorful murals can be seen everywhere on the walls of buildings in cities. The emblem of this Olympic Games is inspired by rich mural materials. The emblem of the19th Mexico City Olympic Games was jointly completed by the organizing committee, three artists from Mexico and the United States. The emblem creatively uses black and white colors, and skillfully blends the colorful Olympic rings and Mexican English words with traditional mural graphics, reminiscent of ancient Indian patterns. At the same time, every letter in Mexico is either a circle or a straight line, just like the runway in a sports field. Simple and rich, simple and profound, the emblem with strong Mexican national style left a deep impression on people.

1972

The emblem of the 20th Olympic Games held in Munich, Germany, is the largest in German history. The emblem of Berlin Olympic Games is 1936, and that of Munich Olympic Games is 1972.

And 1972 Munich Olympic Games left a gray shadow on people's psychology. The design of the emblems of these two Olympic Games embodies the style of simple colors and profound meanings. The design of the Munich emblem is only black and white, which is more abstract. The main part is a radiant laurel, which symbolizes the main spirit of Munich Olympic Games-bright, fresh and sublime, and symbolizes a "radiant Munich".

1976

The emblem of the 2nd1Olympic Games in Montreal, Canada is accompanied by political boycott. In Montreal and Moscow, the emblem of the Montreal Olympic Games is 1976.

The Olympic rings appear in a prominent position in the emblem, expressing the strong call of the Olympic Movement for the unity of the five continents. The combination of the Olympic podium and the five rings constitutes the main body of the emblem of 1976 Montreal Olympic Games in Canada, and the podium and a part of the five rings constitute the patterns of three track and field runways. Cleverly, there is also a deformed calligraphy M on the rostrum, which represents the name of the host city. Although this Olympic Games is quite successful, its embarrassing financial situation has also raised new issues for the future host and the Olympic Movement.

1980

The emblem of the 22nd Olympic Games in Moscow of the former Soviet Union was accompanied by political boycott. In Montreal and Moscow, the Olympic rings appear in a prominent position. 1980 Moscow Olympic emblem.

Express the strong call of the Olympic Movement for the unity of the five continents. 1980 The emblem of the Moscow Olympic Games has five parallel lines arranged vertically in the shape of a pyramid on the five rings, which symbolizes the faster, higher and stronger Olympic spirit and also embodies the urban architectural style of Moscow. The five-pointed star at the top is taken from the flag of the former Soviet Union. The whole logo presents a strong visual impact in bright red.

1984

The emblem of the 23rd Olympic Games in Los Angeles, USA. The two Olympic Games in Los Angeles are of great significance to China people. 1984 emblem of los Angeles Olympic games

1932 Liu Changchun represented China in the track and field competition of the Olympic Games for the first time, while the Los Angeles Olympic Games in 1984 was the first time that New China organized a delegation to participate in the Summer Olympic Games after returning to the Olympic family. 1984 The emblem of the Los Angeles Olympic Games is the "Running Star". The main body of the pattern is a five-pointed star, which symbolizes the highest desire of human beings. There are 13 dotted lines in the picture, which make the stars show a running state, which not only means that life is constantly moving and progressing, but also symbolizes 13 States when the United States was independent. Red, white and blue are the three colors of the American flag.

1988

The design of the emblem of the 24th Olympic Games in Seoul, South Korea fully embodies the essence of Korean traditional culture, and the whole design has distinctive Korean national characteristics. 1988 emblem of Seoul Olympic Games

1988 The emblem of the Seoul Olympic Games consists of blue, red and yellow spiral stripes and five-color rings symbolizing the Olympic Games. The three colors represent the philosophical significance of the trinity of heaven, earth and man. Dynamic stripes mean endless movement, and upward rotation shows harmonious progress. The inward movement in the emblem means that players from five continents come together; The motivation of external alienation means that we will move towards mutual understanding and world progress through the lofty spirit of the Olympic Games.

1992

Emblem of Barcelona Olympic Games The emblem of the 25th Olympic Games is 1992 emblem of Barcelona Olympic Games, 1992 emblem of Barcelona Olympic Games.

The upper part consists of a point and two curves, and the colors are blue, yellow and red. Blue is the blue Mediterranean, yellow is the sun that shines on Spain all the year round, and red is the life of blood. The design represents Barcelona's long-standing culture and modern vitality. One point and two lines not only symbolize the earth and the sky, but also constitute a person's state of motion, which, like running and jumping, symbolizes Barcelona people's consciousness of actively participating in the Olympic movement. At the same time, this pattern can also be understood as Barcelona people welcome guests from all continents with open arms.

1996

The emblem of the 26th Olympic Games in Atlanta, USA At the beginning of the 20th century and at the end of the 20th century, the United States held two Olympic Games respectively, and the design styles of the emblems of the two Olympic Games were also quite different: the early ones were more realistic and the recent ones were more abstract. 1996 is the centenary birthday of the modern Olympic Games. The 26th Olympic Games held in Atlanta, USA this year has achieved a happy family reunion. The main part of the emblem is a torch. The bottom of the torch consists of five rings and Arabic numerals 100 to commemorate the Olympic Games. The stars in the upper part of the torch, which are transformed from flames, symbolize the outstanding pursuit of every athlete. The gold in the emblem symbolizes the gold medal, and the green symbolizes the laurel branch of the Atlanta tree.

In 2000,

The green environmental protection of the emblem of the 27th Olympic Games in Sydney, Australia is the deepest impression left by Australia. This seems to be found in the emblems of the two Olympic Games held in this country in 1956 and 2000 respectively. The emblem of the 2000 Sydney Olympic Games-"New Century Athletes" is an image of athletes marching towards the new century. From top to bottom, it is not difficult to see that the shape curve of Sydney Opera House is used to represent the torch, while the graphics of the sun, rocks and indigenous rotating targets are used to shape the athletes' heads, hands and abdomen. The color language of the whole emblem is very symbolic: the blue harbor, the yellow sun and beach, and the red inland land highlight the uniqueness of Australian local culture.

In 2004

The emblem of the 28th Olympic Games in Athens, Greece, whether it was 1896 a century ago or the upcoming 2004 and 2004 Athens Olympic Games.

Athens, Greece chose an olive branch symbolizing peace and friendship to express their highest understanding and respect for the Olympic Movement. The Athens emblem of 1896 gives a concrete and realistic impression. A century later, the Athenians made new creations. This is the emblem of the 2004 Athens Olympic Games, simple and abstract, bright and pure. Blue and white are so harmoniously unified that Athens, as the birthplace of ancient European civilization, seems to like olive branches very much. The white olive branch in the circle is a symbol of peace and also reflects the inclusiveness of modern Athens to the whole world.

20 12

20 12 The emblem of the 30th Olympic Games in London, England has four colors, namely pink, orange, blue and green. You can choose different colors according to the needs of different occasions. "20 12", which represents the year of hosting, becomes the main body of the emblem through variants, representing "London", and the Olympic rings are embedded in the first "2" and "0". BOCOG said that this powerful and modern emblem symbolizes the dynamic Olympic spirit and its ability to infect people all over the world. The emblem was designed by WolffOllins, a world-famous design company.