If you are the decision-maker of a tourism enterprise, how do you think you should choose the target market of the enterprise?

Do market research, you can consider several aspects.

First, the overall market analysis

1, market capacity analysis

2. Convenience analysis of market transactions

Second, market segmentation.

3. Determine the segmentation variables and segment the market.

4. Description of subdivision results

Third, determine the target market.

5. Evaluate each market segment.

Step 6 Choose the target market

Fourth, product positioning.

7. Identify possible positioning concepts for each market segment.

8, product positioning choice