What are the marketing methods for children’s parks?

The main promotion of indoor children's parks includes four methods: outdoor, WeChat, activities, and soft media.

1. Outdoor promotion

Outdoor promotion is called "local promotion" in a more elegant way, but it is commonly known as handing out flyers on the street. Some people may question: Is this method useful? Although the outdoor model is old-fashioned, it still exists, which shows that it must have its existence value. The cost of outdoor promotion is low, and it can also directly face target customers. Through some discount coupons, free experience coupons or gift coupons, customers can be attracted to the park. As for whether they can become "fans" of the park, it depends on how the park can serve as customers in the future. What kind of experience and services are provided. Many fast food chain companies (such as KFC, Dicos, etc.) and video arcades often use this kind of outdoor promotion and have achieved good results.

The biggest disadvantage of outdoor promotion is that modern people have very poor sense of it. Walking on the street, in just a few minutes, you can receive or be stuffed with more than a dozen leaflets of various types. This is very important for outdoor promotion. Promotion puts forward higher requirements.

Suggestions:

a. The distribution range of leaflets should be within 1.5 kilometers around the park; (too far, customers will find it troublesome or inconvenient)

b. When designing flyers, the key points should be highlighted, simple and clear, and there should not be too much text;

c. The distribution should be targeted, targeting people in the 25-40 age group;

d. The distribution time should be arranged as much as possible between 9:00-11:00 or 13:00-15:00 on weekends and holidays;

e. The distribution personnel should have good features and a certain degree of affinity. You should wear a smile.

2. WeChat promotion

WeChat promotion has become the most important promotion method for indoor children's parks at present. There are three main methods of WeChat promotion: Moments push, WeChat group push and park official account push, but no matter which method, the following elements are required:

(1) Number of fans

In the era of fan economy, the number of friends or fans is crucial. Utilize all available resources such as park employees, relatives, friends, and colleagues to increase your presence and increase your fan base by giving out red envelopes, drawing draws, etc.

(2) Release content

a. The park’s advantageous projects and new projects in the park

b. Park event previews and follow-up reports;

< p>c. Relevant knowledge that customers are interested in, such as parenting, dangerous matters for children, family harmony tips, etc.;

d. Holiday greetings, holiday draws, winning notifications, etc.;

( 3) Content requirements

The length should not be too long, with pictures and texts, more interactions (such as voting, comments, etc.), and a focus on emotional strategies.

(4) Release time: 7:00-9:00; 12:00-14:00; 20:00-22:00.

Notes on WeChat promotion:

1. Avoid frequent screen swiping, which may appear to be promoting advertising;

2. Avoid lack of interaction with customers , the published content is empty;

3. Don’t be impatient. WeChat promotion requires long-term accumulation and should be persevered.

3. Event promotion

Event promotion includes in-store event promotion and cross-industry joint venture activities.

Activity content: Children's track racing, fishing contest, I am a little singer, children's talent competition, gold medal host, wise and courageous challenge, treasure hunt paradise, I am a little dancing king, super imitation show, little speech Home, reality catwalk show, parents salon, etc. (For more activity ideas, you can learn from reality TV shows.) The activity suggestions should be competitive, entertaining, emotional, interactive, and rewarding.

Partnership objects: restaurants, children's education institutions, children's talent training institutions, early childhood education institutions, maternal and infant product stores, kindergartens, children's clothing stores, toy and gift stores, health and wellness clubs, beauty institutions, supermarkets, News media... The purpose of cross-industry joint ventures is to leverage each other's momentum to achieve a single win or multiple wins.

4. Soft media promotion

The main role of soft media promotion is to enhance the promotion of indoor children's parks through some influential TV, magazines, newspapers, websites, and forums. Report to expand the popularity of the children's paradise and thereby build a children's paradise brand.