Brief introduction of reverse marketing

The so-called "anti" is to make the market first, and then set the banker. The specific way is: the new products of enterprises are not introduced to the market through first-and second-class wholesalers, but are directly marketed with consumers as the center at the beginning of product listing. Enterprises can properly invest certain marketing expenses to directly store products in retail outlets, and this part of the cost can be digested in the profit between the corresponding ex-factory price and wholesale price of products. Its marketing strategies mainly include: anti-market segmentation strategy, anti-pricing strategy, anti-seasonal marketing strategy, anti-luxury packaging strategy, anti-image and anti-technology.