What is the social status and function of tour guides?

Tour guides are playing an increasingly important role in the tourism industry. Tour guides have become the most active and representative employees in the tourism industry. The role of tour guides in tourism has rich connotations. First of all, it shows economic significance. Because tourism is an economic industry, the work of tour guides can realize the production and sales of tourism products and turn tourism resources into wealth. However, tourism is a special economic industry, and tourism is a comprehensive social phenomenon dominated by culture, which has economic attributes and political color. The role of tour guides in tourism is manifested in its cultural and aesthetic significance. Through the service of tour guides, tourists can gain knowledge, cultivate sentiment and get aesthetic enjoyment in tourism activities. At the same time, because tourism activities have a certain political color, the role of tour guides also shows political significance. Tour guides represent the motherland in front of foreign tourists from different countries. Through the service of tour guides, tourists from all over the world can experience and feel the spiritual outlook of socialist countries. Although tourism has its economic, cultural and political colors, and people's motives for traveling are different, in essence, tourism activities are mainly to meet people's spiritual needs and satisfy people's appreciation and enjoyment of natural beauty, artistic beauty and life beauty. As the famous aesthete Wang Chaowen said, the purpose of traveling is not to have power and nowhere to spend money, but to enrich one's spiritual life. Therefore, tourism is essentially a leisure activity characterized by aesthetics and a comprehensive aesthetic practice. Because of this, starting from the essential attributes of tourism, it is of special significance to correctly understand the position of tour guides in tourism aesthetic activities, seriously explore their role in tourists' comprehensive aesthetic practice, and explore how to effectively play their role.

The position of tour guide in tourism aesthetic activities

Tourism is a comprehensive aesthetic practice. In popular and socialized modern tourism, especially in group tourism, tour guides play an increasingly important role in tourists' aesthetic activities. To sum up, it is mainly reflected in three aspects.

1, the direct aesthetic object of tourists' tourism aesthetics. When tourists go out to travel, their first contact with the tour guide is from beginning to end. From the first contact with the tour guide to the end of the tour activity, tourists will examine the tour guide from the perspectives of physiology (men and women), psychology (emotions), aesthetics (beauty and ugliness) and ethics (good and evil). Because tourism is a comprehensive aesthetic practice, tour guides are in a special position in tourists' tourism activities. Tourists consciously or unconsciously have aesthetic needs for tour guides, and ask them to give them a national aesthetic feeling from the outside to the inside. Every tourist is willing to spend a good time with beautiful angels in his own way. Therefore, in tourism aesthetic activities, tour guides naturally become the direct aesthetic objects in tourism aesthetic activities.

2. Transmitters of tourism aesthetic information.

Because of personality differences (quality, experience, ability), cultural differences (different cultural circles, different cultural circles) and language barriers, tourists' aesthetic feelings about the same tourism aesthetics will be very different. A tourist from a foreign country will suddenly enter a subtle and silent collision of different cultures when he sets foot on a foreign land; Everything in sight is strange, novel, understandable and incomprehensible. Generally speaking, while satisfying people's curiosity, heterogeneous culture will also bring inexplicable strangeness, and even lead people to fall into an embarrassing situation of ignorance, incomprehension and bewilderment. Therefore, due to the diversity of tourist landscapes, it is quite difficult for tourists to engage in comprehensive aesthetic practice of tourism in a short time. In order to obtain the tourism aesthetic information, it is necessary to transfer it effectively with the help of intermediary forces. The tour guide is the intermediary between the tourist landscape and tourists, and the transmitter of the tourist aesthetic information. In the tour guide service, the tour guide must convey the aesthetic information contained in the tourist landscape comprehensively and accurately through his own service, and help tourists feel the aesthetic value of the tourist landscape. People often say that "travel without a guide is travel without a soul" just points out this meaning.

3. Coordinator of tourism aesthetic behavior.

In the final analysis, tourism aesthetic activities are carried out between tourists and tourist landscapes. The main body of tourism comprehensive aesthetic practice is always the tourism object and tourism landscape. Tourists leave their permanent residence to engage in tourism activities abroad. The destination has many aesthetic objects and rich contents, but the time left for tourists is limited. Because tourists are unfamiliar with the tourist destination, it is difficult for them to have a comprehensive and accurate grasp of the local tourist landscape. Tourists' tourism aesthetic activities need guides to combine the characteristics of tourists and the local landscape content, carefully make travel arrangements for tourists, guide and coordinate tourists' specific behaviors in actual tourism aesthetic activities, and make tourists get the greatest aesthetic satisfaction in a limited time. The role of tour guide in tourism aesthetics The role of tour guide in tourism aesthetics stems from its position. Everything is centered on meeting the aesthetic needs of tourists.