Is there anything to pay attention to in the design of leaflets?

Notice for leaflet design: 1. The design of the leaflet should be as exquisite and beautiful as possible, and the products displayed should choose the best angle, strive to be true and clear, with delicate fonts and harmonious tone and content, with the ultimate goal of increasing the purchasing power of customers.

2. The common sizes of leaflets are as follows: (Note: 3mm should be added to each side when printing and cutting)

The size of the finished leaflet: 420×285mm(A3/ 8 specification) 2 10×285mm(A4/ 16 specification).

Design size of lobule (including hemorrhage): 426 x 291mm 216x291mm.

(The above is the conventional standard leaflet size. Non-standard flyer size may cause paper waste, please pay attention when choosing. )

3. Paper: The commonly used optional paper for leaflets are 105g, 128g, 157g, 200g and 250g. Besides coated paper, the types of paper can also be printed with offset paper and coated paper. Among them, 157G coated paper is the most commonly used flyer paper at present.

4. Overall design of leaflets and folding pages: The front cover and back cover of folding pages should grasp the characteristics of commodities, attract consumers through positioning and artistic expression, and the design of inner pages should be illustrated.

The cover image needs to be strong and eye-catching; The inner page is soft and easy to read. For complex pictures and texts, it is required to pay attention to the arrangement order and highlight the key points. Cover and inner pages should create consistency and integrity in form and content, unify style and atmosphere, and focus on a theme.