What should we pay attention to in the construction of tourist websites?

The function of tourism website is not limited to image engineering, but also has the practical function of product promotion. It is not only a window for product promotion, but also an integral part of commercial activities. At the same time, it can also be a channel for users to feedback information and communicate with business people.

The service object of travel websites is people who can travel, and the audience is people who surf the Internet. The website should first provide comprehensive, rich and credible tourist route information for the target customers, and secondly provide visual, intellectual and cultural enjoyment for the audience.

It is suggested to pay attention to the following points when making a website:

1 Key information is outstanding. Tourism products are different from ordinary products, and what is sold to users is actually a kind of tourism experience. The website should highlight the detailed information and intrinsic value of tourist routes, so that users can easily understand the characteristics of each itinerary and the differences of various itineraries at the same destination, get real information from them and have a desire to buy. The real purpose of website visitors is to design holiday tours and find business information such as routes and prices. Therefore, the focus and theme of the website is to provide useful help with well-designed and rich route information, while other information, tourism culture and other content should be subordinate to and appear around the key content.

2 The layout and appearance design are reasonable.

The layout of the page is concise and clear, and more information is expressed with fewer elements.

This design keeps the balance of the page and makes most people feel comfortable.

The unified icon is used in the design, which not only maintains the unified style, but also makes full use of the browser's caching ability and improves the access speed.

Web pages should be easy to read, so that people don't seem to work hard. Specific practices, such as:

The content is clear and direct, which makes people understand the presented content in the shortest time.

Don't set the text size too small or too big to make it easy to read.

The text is aligned to the left and the title is centered, so as to conform to Chinese reading habits as much as possible.

Content pages should not be too many and too long for easy browsing.

The layer should not be too deep to facilitate the search of related content.

Open a new window when the directory page link opens, which does not affect the directory search.

Pages should be as concise as possible. Ensure key content and discard unnecessary content. If the main body of the page does not appear for a long time, most visitors will soon lose interest. Of course, the scenery page in the travel website is an exception. You can add a guide or directory page to remind those who really want to see and decide to see it to be mentally prepared. But most pages are content-oriented, and most people are interested in the amount of information and pursue speed.