Planning scheme of tourist attractions activities

# Planning # Introduction Looking at the tourism market, it is not difficult to find that tourism has become a major trend in the future. The following is the planning scheme of tourist attractions, for reference only!

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I. Theme of the event:

Dedicated to the spark, the passion is released to Qingyuan.

Second, the purpose of the activity:

1, strengthen team cohesion and teamwork ability;

2. Stimulate the enthusiasm of employees to participate in various activities of the company;

3. Strengthen the communication between campuses and enhance the affection between colleagues;

4, leisure and entertainment, to alleviate work fatigue.

Third, the activity object:

Company managers and full-time teachers who have served for more than half a year.

(For the specific list, see attached table 1: "List of Tourism Members")

Four. Location:

Guangdong Qingyuan

Verb (abbreviation for verb) Activity time:

20XX at the end of August (two days and one night after August 25th)

Organization form of intransitive verbs:

The company organizes in a unified way, contacts travel agencies and travels by car.

Seven. Activities:

Qingyuan Xiaobeijiang, Zhen Xuan rafting, adventure, bonfire party, field trip and two-day tour of cattle fish mouth.

(For the detailed itinerary, see Schedule 2: "Itinerary Arrangement")

Eight, preliminary preparation:

1. Inform the participants in advance and make good preparations for holiday planning;

2. Divide all the activity objects into four groups and determine the group leader. During the tour, each team leader is responsible for the members of each team so as to communicate with emergency matters. The team leader has the obligation to remind the team members of safety problems and try to avoid accidents;

3. prepare several medicines before going out, and one person is responsible. The basic drugs for tourism are:

① Anti-carsickness drugs: Chaben Haiming Tablets (Cheng Yunning), etc.

② Anti-cold drugs: Tylenol Ganmao Tablet, Baijiahei, Xinkangke, Xiao Su Shangfeng Capsule, Vitamin C Yinqiao Tablet, etc.

③ Antidiarrheal drugs: berberine, norfloxacin combined with smecta can quickly resist bacteria and stop diarrhea, and Huoxiang Zhengqi (liquid) can be taken when accompanied by nausea and vomiting;

④ External use: Band-aid, iodine, Shangshi Zhitong ointment. In addition, safflower oil can be used for trauma or sprain, wind oil and cool oil can be used for mosquito bites, and chloramphenicol eye drops can be used for common eye diseases.

Nine. Budget:

Two days and one night in Qingyuan (including big tickets for scenic spots, meals, accommodation fees, Qingyuan tour guide service fees, travel agency liability insurance and travel accident insurance). ) 360 yuan per person, * * * 8640 yuan.

Plus the self-driving round-trip fuel fee and the travel essential drugs fee, the required funds are about 10000 yuan.

X. Precautions:

1. Take care of your valuables and never leave.

2. If you see exciting activities during the trip or free activities, people in poor health should not participate. People with heart disease, lung disease, asthma and hypertension should not engage in water or high altitude activities.

Don't leave the team without permission when traveling. If you leave the team alone, you should get the consent of the director of your campus and carry your mobile phone with you to avoid accidents.

4. Before arriving at the scenic spot for sightseeing, remember the concentrated place, time and car number given by the tour leader. If you leave the team, please wait for the team leader to return to look for it at the concentrated place.

Tourism sometimes passes through some scenic spots in dangerous areas, such as steep forests, cliff paths, rapids and deep streams. In these dangerous areas, you should try to travel together and never take risks alone.

6, avoid scattered activities, at least keep the number of two or three people scattered activities. Never go out alone.

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Activity significance

With the continuous development of tourism in China, the local tourism market has developed rapidly. However, due to the irregular management of some tourism companies and scenic spots, cases of no confidence between tourism companies and tourists have increased. In order to standardize the tourism market, promote tourism brands, further expand the social influence of TV stations and create new viewing growth points. Taking the opportunity of May Day tourism, Zhou TV station launched the "May Day Tourism Week" in conjunction with various travel companies.

Advertising strategy, activity mode and content planning

First, the planning ideas:

In order to seize the good opportunity of Tanabata and stand out from many Tanabata activities in the form of festivals or concerts, we think we must find another way.

The large netizen sunshine party focuses on young netizens who have never met before. Through the matchmaking between Zhejiang Satellite TV and Xiangshan Scenic Area, they can have a "close contact" in the blue sea and blue sky, and interpret the traditional Qixi Festival in China from the perspective of young people. With the help of Zhejiang Satellite TV's powerful publicity platform and qq new media power, I believe this refreshing activity will not only attract the attention of various media, but also attract the great attention of netizens.

Two. Activity implementation plan (initial plan)

1, hype stage: April 10-30.

Zhuzhou TV Station: broadcast in Zhuzhou Report, Real Estate Supermarket and Life Equation:

Twice in 25 seconds and four times during the 25-second replay. The promo of Zhejiang Satellite TV in prime time at night is broadcast no less than 8 times and 32 times a month. Content: activity promotion, netizen collection.

2. Recording stage: after July 23rd.

A, 100-200 netizens, the host announced the rules and rewards of this activity.

B, netizens face each other in five groups of landmark scenic spots in Xiangshan. The player who "checked the number" came out and entered the next link. At the same time, several favorite netizens have a love card war, and the netizens at the scene vote to decide who will go and who will stay.

C, netizen combination charm competition: tacit understanding, physical strength, large-scale love song duet, romantic way, etc.

D, large beach bonfire party

3. Program broadcast and activity report:

Zhejiang Satellite TV's special program "Boys and Girls" on August 6 (two programs can be considered), with a program duration of 50 minutes.

Qq Entertainment Channel Eye-catching Location Map with Text Report

Qq live channel broadcast synchronously.

City Express, qianjiang evening news, Youth Times, Today Morning Post and Daily Business Daily, with articles.

Attached:

Background information:

Introduction to life equation:

With the continuous development of tourism in China, local tourism

The market is developing well, but some tourism companies and scenic spots are not standardized, which leads to an increase in cases of distrust between companies and tourists. In order to standardize the tourism market, Zhuzhou TV Station teamed up with the tourism company to create this ""activity on the occasion of May Day.

Promote tourism brands, and at the same time, in order to further expand the social influence of TV stations, train the team and create new viewing growth points.

Second, the theme of the event:

Flying mood

Third, the activity slogan:

360-degree panoramic experience

Fourth, the purpose of the activity:

1, build a "Xiangxi" tourism brand. Increase the income of scenic spots.

2. Improve the brand awareness and influence of TV stations, travel companies and scenic spots through activities.

Verb (abbreviation for verb) Activity time:

April 25th to May 10, XX:* * 15 days.

Registration time; 00: 00 on April 65438 to May 30.

Location of intransitive verbs:

Seven, organizational principles:

Television stations, scenic spots and tourism companies are the leading factors, and the market operates with the participation of the whole people.

Eight. Activities and projects

Activity content

1, Romantic Night Theme Concert of Infinite True Love on the Moon

The bright moon is in the sky and the desert is warm, which highlights the theme atmosphere of eternal love. Phoenix Legend was invited to sing passionately in Moon Lake in Tengger Desert, featuring the song "On the Moon", forming an interactive situation with fans and tourists on the spot and singing love songs together. Recruit two rock bands in Yinchuan or Zuoqi, and entertain them with Zuo Qi Song and Dance Troupe or Wulanmu Song and Dance Banner (mainly singing love songs).

2, the true declaration of the episode-the long scroll of the heart.

Participants fill in your declaration to him or her (one for each person and one set of wet wipes for couples) on the special truth card built in Northwest Style magazine. Every night, we will select the most creative declaration, the most touching declaration and the most romantic declaration. Emphasize that you must leave the contact information of each couple! We will help you convey your love to him/her. Objective: To create a space and channel for fans to vent their feelings, and on the other hand, to enhance the brand of sponsors and the popularity of Moon Lake and magazines.

Customers who participate in the activity will participate in the "Northwest Qixi Festival" lucky draw with their true feelings cards. (The prizes are: the annual "Northwest Customs", a romantic trip to the grassland, flowers, jade, cosmetics, perfume, clothing, etc. ).

Prop preparation: Make a 7.7-meter-long scroll cloth and name it "Let Love Be the Master, Confession of Truth". The declaration cloth chooses sensational rose as the main color to be novel and unique. The higher the stimulation, the greater the response to emotion. Leave your signature on his (her) declaration of true love and stay on the Moon Lake forever. On-the-spot introduction of the awards evening.

three

The moon in the desert is full of love (including masquerade, camping, beer music, outdoor desert *, love songs, model contest on the moon and photo contest).

Scene: 770 red candles with a height of 77 cm are surrounded by two huge "heart-shaped" patterns. The above activities are interspersed between two "hearts" to show that they are soul mates. During this period, couples can give each other gifts and things provided by the organizing Committee. (such as northwest specialty and flowers, jade, cosmetics, perfume, etc.). ).

4, romantic night group carnival

The first wave: the passion is just right, jumping and twisting, tonight, let you and me rock.

Soft moonlight, beautiful music and graceful dancing make time freeze at this moment and lovers stop at that wave. (It is recommended to drink Cistanche deserticola and Xixia King wine. )

The second wave: the big broadcast of love songs: all participants are divided into four teams to sing songs with the word love. "Couples" talent show can be interspersed in the middle (couples parties can also be organized).

The third wave: a drinking contest was held. The winner presented the Moon Lake package and was chosen as the companion lover of "Moon Lake Valentine's Day" (beer can attract investment).

The fourth wave: love flies and condenses the truth. After the party, all the participants came to the open space and the bonfire was burning. They looked up at the sky, made good wishes, hugged each other and sang a song (it is recommended to put it in the last activity every night).

5. Seven levels of love in desert treasure hunting

Set the seven levels of love, running through the whole process of treasure hunting in the desert. The champion of treasure hunt can get a piece of jade worth 7770 yuan provided by the sponsor. It is suggested that couples * * * treasure together to show each other's sufferings and * * *.

6, next to the lover's stone, love life theme activities.

Hold the activity of "holding your hand and growing old with your son" next to the lover stone. For people born on the seventh day of the seventh lunar month (or couples who get married with diamonds, gold and marriage), there is a special discount, giving a lover's stone, which means that the seas run dry and the rocks crumble.

Scene: The lover's stone should stand on the open space beside the Moon Lake, and there should be an inscription with the theme of love story. The length of the lover stone is suggested to be 9.9 meters (meaning permanent), and the lover lock can be hung on the lover stone with iron (the lover lock can be sold).

7. Return to the natural desert to enjoy the moon

In the name of environmental protection, a desert moonlake summer night with the theme of returning to nature and embracing nature was held. The whole activity revolves around the theme of "the unity of man and nature, showing performance art".

8. "True Love and Nature Valentine's Day" Special Commemorative Edition

"Northwest Style" magazine will be the "Moon Lake Valentine's Day&; rdquo

; Planning and publishing the first special issue of "True Love and Nature Valentine's Day" in China, and fixing the scene of 1000 lovers' activities as the most precious memory. The special issue should have quality and grade, focusing on collection and commemoration. Out of print, 990 copies will be issued and sold to participating tourists. )

9, everlasting, the sun and the moon * * * long love theme activities

Cross the Moon Lake by boat, and hold a live performance on the water at night in the psychedelic night of the Moon Lake desert. Combined with the scene layout of magpie bridge. Sunbathe on the beach and enjoy a relaxing and romantic trip (free participation); You can also participate in the "Emerald Hall Cup Couples Passion Competition" (including beach volleyball, beach motorcycle and beach camel race, and couples can sign up for any one).