How will the rural tourism market develop in 2017?

With the rapid development of my country's national economy, people's living standards and urbanization levels continue to improve, which has made urban residents increasingly yearn for the natural pastoral scenery in the countryside, and rural tourism has also developed rapidly.

China’s eco-tourism project industry market in-depth research and investment strategy research and analysis reports show that in the past five years, the market size of the leisure agriculture and rural tourism industries has also developed rapidly. As of the end of 2016, there were 90,000 villages across the country carrying out leisure agriculture and rural tourism activities. There were 1.8 million leisure agriculture and rural tourism operating units, including more than 1.5 million farmhouses and more than 33,000 parks above designated size. They received nearly 8 tourists annually. 100 million visitors, with annual operating income exceeding 240 billion yuan.

The development of rural tourism economy still cannot be separated from the development laws of the market economy. After entering the stage of rapid development, continuously meeting the needs of tourists while creating demand for tourists is the magic weapon for it to gain lasting vitality. Rural tourism has a trend of popular development; secondly, tourists’ requirements for rural tourism environment, rural tourism services, and rural tourism products are increasing. Rural tourism operators have begun to pay attention to the scientific planning of rural tourism, provide classified guidance, and strengthen the training of rural tourism practitioners. to improve tourism service levels. Mingzhi Tourism Planning has done many rural tourism planning programs.

Rural tourism has strong market demand, outstanding people-enriching effects, and huge development potential. It has always been regarded as an important way for residents to spend leisure time and vacation in the new era. It is also responsible for promoting farmers’ income, agricultural efficiency, and rural economy. An important force for the all-round development of society.

As a widely related category, the tourism industry is truly playing a strong driving role. Obviously, a prosperous tourism market and a highly connected tourism industry are of great significance to achieving regional development and increasing people's employment and income. Perhaps, this is also one of the prerequisites for the relevant departments’ determination to deploy and upgrade rural tourism in 2017.

Looking to the future, in accordance with the established rural tourism development goals and focusing on 13 specific policy measures in three aspects, it is expected that rural tourism will release huge development potential.