Theoretical basis of tourism planning

Firstly, location theory: location theory is a theory to study the influence of geographical space on various economic activities and locations.

Second, development theory: development theory is a science that studies the structure, influencing factors and development process of regional economy with the economic activities in the region as the object. Including the application of growth pole theory, tourism destination life cycle theory, consumer behavior theory, competitiveness theory and sustainable development theory.

3. Tourism Anthropology: Tourism planners should pay attention to the characteristics, activities and social environment of all kinds of stakeholders in tourist destinations.

Fourth, landscape ecology: the principles and methods of landscape ecology are applicable to tourism planning. With the deepening of people's understanding of the relationship between man and land and the improvement of planning technology, the coordinated development of planning and nature, man and land can be realized, and the tourist destination will become a beautiful leisure pastoral.

Planning dilemma

Tourism planning has spread to counties and even towns. However, more and more people put forward that tourism planning can't guide the development of the industry, and constantly demand revision. After editing, it is found that it still cannot solve practical problems such as attracting investment, marketing promotion and scenic spot management. Actually, this is the result of two reasons. First, tourism planning can't keep up with the requirements of tourism development; Second, the client's misunderstanding of tourism planning.

exist problem

Tourism planning units have limited qualifications, capacity, cost concerns and lack of detailed basic information, which leads to insufficient planning depth and inaccurate positioning. The importance of tourism planning is increasingly prominent, and more and more units are engaged in tourism planning. The fierce market competition leads to low-price competition in tourism planning. Although there may be no directional mistakes in tourism planning, there is no guiding and operational content.

Misunderstanding of tourism planning

Tourism planning is required to accomplish tasks that it cannot accomplish. For example, the marketing methods for market segments, the design of recreation methods for different scenic spots, the design of tourism income model, the planning of complete sets of products or, more importantly, how to use tourism planning to guide operations are all problems that tourism planning does not require to solve, because the mission of tourism planning is not here.

Therefore, we should distinguish between tourism planning and its mission. You must do a good job of tourism planning before tourism planning.

Planning classification

Tourism planning can be divided into tourism development planning, tourism area planning and special tourism planning.

Tourism development planning

It is an index system based on the history, present situation and changes of tourism market elements.

quasi-elastic light scattering

It refers to the overall arrangement and specific arrangement of various tourist elements in order to protect, develop, utilize and manage tourist areas and make them play a variety of functions and roles. Including: overall planning of tourist areas, regulatory detailed planning of tourist areas, and constructive detailed planning of tourist areas.

Special tourism planning

Refers to the research and planning arrangements for specific topics in tourist destinations or tourist areas. According to the actual needs, special tourism planning can be made, including: tourism project development planning, tourism route planning, tourism investment and financing planning, tourism destination construction planning, tourism marketing planning, tourism regional protection planning, tourism service facilities planning and so on.

Spatial hierarchical planning

It can be divided into cross-regional planning, national planning, regional planning and local and planning.