People who urgently need to know how to answer the tourism marketing exam. This is a make-up exam. Please don't disturb journalists and blind interviewees! (medium) urgent ~ ~

Second, multiple-choice questions: (this big question * * 10 small questions, each small question 1 point, * *1point)

1. In addition to products, prices, distribution channels and promotions, the marketing mix of tourism services also needs to be increased (BCDE).

A. People B. Physical display C. Process

D. Customer service electronic environment

2. The characteristic of tourism service is (AC).

A. intangible B. inseparable C. storable

D. Difference E. Does not involve the transfer of ownership

3. Tourism enterprises have the means to develop new business (CBDE).

A. Forward integration B. Intensive growth C. Diversified growth

D. Comprehensive growth E. Product development

4. According to different advertising objectives, advertisements can be divided into (ABCDE).

A. Notice advertisement B. Persuade advertisement C. Remind advertisement

D. Negotiation advertising E. Sponsorship advertising

5. The types of tourism agents are divided into ABCD according to whether they have the ownership or use right of tourism products.

A. travel retailers B. travel wholesalers C. travel product distributors

D. tourism product agents e. various predetermined distribution systems

6. The following pricing methods belong to demand-oriented pricing (BCD).

A. customary pricing method B. understanding value pricing method C. price inversion method

D. Price demand elastic pricing method E. First pricing method

7. Tourism enterprises often adopt rapid penetration strategy for the following reasons (ACD).

A. there is a big market. B. Tourism consumers are price-sensitive.

C. the cost of tourism products is greatly reduced due to large-scale production.

D. There is a threat of potential competition

E. tourism consumers are not sensitive to price.

8. The reason why tourism enterprises take the initiative to raise prices is (ABD).

A. Rising product costs B. Increased market demand

C. stop competitors from joining. D. products enter maturity

E. Decline in product quality

9. Mass marketing is based on 4p, plus (ACDE).

A. Brand B. Political power C. Public relations

D. Electronic price channels

10. The characteristics of tourism marketing environment are (ACD).

A. Complex diversity B. System C. Dynamics

D. Uncontrollability E. Sensitivity

Shooter III. True or false (this big question * * 10 small question, each small question 1 point, * *1point)

1. The length of tourism marketing channels refers to the number of similar tourism agents used by different levels of marketing channels. (10)

2. The factors of marketing mix are all "controllable factors" for enterprises. ( √ )

3. Choosing the target market should be based on the actual situation and market conditions of the enterprise. If the enterprise has abundant resources, it can consider implementing centralized marketing. (10)

4. The market opportunity with high probability of success is not necessarily the best market opportunity for the enterprise. ( √ )

It is more in line with consumers' psychology to change the price of a luxury suite with a daily rent of $500 to $495. ( √ )

6. Customer satisfaction is produced by comparing the product efficiency that customers feel with their expectations. ( √ )

7. The microenvironment of tourism enterprises mainly refers to the tourism enterprises themselves and their functional departments. (10)

8. Enterprises with strong strength, strong management ability and sufficient human, material and financial resources can generally adopt different marketing strategies. (10)

9. Demand differential pricing method, also known as price discrimination, usually causes consumers' disgust, so tourism enterprises had better use it carefully. (10)

10. Nowadays, tourism enterprises pay more and more attention to direct sales channels, and the role of tourism intermediaries is getting smaller and smaller. (10)