What are the modes of MICE tourism planning? How to do a good job in the planning of exhibition tourism?

Urban mode is a unique planning mode of mice tourism formed by Beijing Lv Wei Chuangjing Planning and Design Institute under the background of conference economy boom. Lv Wei Chuangjing believes that the gathering of conference-oriented industries is characterized by conference reception and leading products, while other industries support and even attach themselves to the conference industry. The tourist reception places with large-scale leisure projects and bed facilities are the conference capital, including conference resorts that reach a certain scale.

As for whether these resorts can form a conference capital, Lv Wei Chuangjing puts forward three criteria: First, it has perfect conference facilities of various grades and sizes, which can accommodate more than 2,000 people at the same time; Second, there are enough beds and facilities of various grades, which can accommodate more than 1000 people at the same time; Third, there should be rich leisure projects, such as hot springs, tennis, swimming pools and water recreation areas. According to different standards, Lv Wei Chuangjing will be divided into different development models.

(1) According to the influence scope of funds.

(1) International city.

This kind of club has a wide influence, and it is a global tourist destination, hosting conferences and various international conferences all over the world, involving politics, economy, culture and other aspects. The reception scale is large. Generally speaking, all resorts, hotels and other hospitality industries in a town are very attractive. Set beautiful environment, perfect equipment, convenient transportation, political and business support and other factors in one. It can be said that the weather, geographical location and people are all together, and it is an international metropolis with a global target market, such as Davos.

② National capital.

Refers to all cities in China as the object, to undertake all kinds of meetings of the state, governments at all levels and enterprises and institutions as the main business of tourist reception places. This kind of meeting is generally around national tourist destinations or monopolistic tourism resources. For example, Jiuzhai Paradise in Sichuan.

③ Regional capital.

Regional conferences refer to conference-oriented tourist reception places targeting local and surrounding areas. For example, Jiuhua Mountain Villa in Beijing. This kind of meeting is generally close to big cities, and the core is to meet the needs of cities. Set the exhibition scale and service facilities according to the conference characteristics of the city, and arrange the decoration layout according to the urban culture.

(2) According to the scale of capital.

(1) the town capital.

In other words, the town mentioned above has formed the characteristics of conference reception, with the conference industry as the main economic support, and many conference hotels and resorts gather here, which is a veritable "conference capital". For example, Davos in Switzerland and Boao in China.

② Holiday Club

A resort with conference reception as the leading product and a scale of three measurable standards is the resort club capital. Judging from the current conference market potential in China, the demand exceeds the supply. This kind of conference has the advantages of less investment, quick effect and easy management, which can be imitated all over the country and is a trend of conference development.