What does the hotel ota operation mainly do?

Ota hotel operation is online travel, which is the technical term of tourism e-commerce industry. Simply put, it is a marketing activity that provides tourists with the service of booking travel products online and completes it through online payment or offline payment.

The work content of hotel ota operation is: skillfully using the functions of various modules in the business background, including orders, house prices, room conditions, comments, information and so on; Do a good job in packaging hotel products; Continuously improve the ability to obtain information, and do a good job of online monitoring of hotel indicators according to regulations.

Generally speaking, a customer wants to book a hotel on the OTA platform. When he entered the hotel information, the first thing he saw was the natural ranking of the hotel. The general OTA platform will rank hotels according to their geographical location. Another kind of ranking is that if users have more precise needs, customers will screen out some information to rank hotels. The higher the hotel score, the higher the ranking.

Matters needing attention in ota hotel operation:

1. Offline products and services are the core of hotel business. Good products can attract people, good services can impress people, and good products and services can be recognized and spread by consumers.

2. Online traffic is the premise and basis of hotel orders. With traffic, there will be conversion rate. With conversion rate, there will be orders. With orders, the hotel will have revenue. Only by laying a good foundation can there be a steady stream of passengers. If we only pay attention to service and ignore traffic and channels, there is only one result, that is, although the product is good, no one knows.