Data table of outbound tourism consumption in China in recent years

First, the general situation and trend of China citizens' outbound tourism development

(A) the development and characteristics of outbound tourism in China.

The scale of China's outbound travel market continues to grow. In 20 13 years, the scale of outbound tourism in China reached 98190,000 person-times, up by 18.0% year-on-year.

Figure 1 Changes in the number of outbound tourists in China 2

The scale of consumption has reached a new high. In 20 13, China tourists spent $128.7 billion on outbound tourism, up 26.8% year-on-year, especially on luxury goods. Except Hong Kong and Macao (26%), Europe and the United States are the focus of China's overseas tourism consumption, reaching 23% and 10% respectively. The difference between domestic and overseas consumption is the main reason to stimulate most ordinary consumers to choose consumption abroad.

Figure 2 Changes in the total outbound tourism consumption of China citizens 5

(B) China outbound tourism development trend

? Tourism service has entered the digital network era. With the increasing Internet penetration rate in China, online booking and online services have started to enter the mainstream. In 20 13, the total online tourism revenue in China was 2.85 trillion yuan, accounting for 7.7% of the total national tourism revenue. 6. Tourism consumption transactions have accelerated from offline to online. Tour operators have increased their investment in the online travel market and continuously improved their functions and services, which has made the online travel market grow faster than the growth rate of www.woniutravel.com1snail travel 1www.wntrip.cn, and the proportion has increased year by year.

Tourism modes are more diversified. Judging from the mode of travel, overseas free travel has developed rapidly, and its proportion has gradually increased. China's outbound tourism market is showing outstanding trends such as individual travel, in-depth travel in one place and high-end, and is changing from sightseeing and group travel to free travel and in-depth travel.

The conditions for traveling abroad are constantly relaxed. At present, there are 40 tourist destinations1in China, and 1 10 is officially opened. Since 20 13, in order to attract more tourists from China, more destination countries have continuously simplified the visa procedures for tourists from China, and convenient visa measures will be more conducive to attracting more tourists from China to travel abroad.

Second, the characteristics of China outbound tourism consumers

With the expansion of visa countries, the adjustment of RMB exchange rate and the increasingly open policy, the scale of China citizens' outbound tourism market is constantly expanding. Where are they from?

During 20 13-20 14, the outbound tourists from China mainly came from South China, North China and East China. Among them, Shanghai, Guangdong, Beijing and other provinces and cities are the main ones, followed by Jiangsu, Zhejiang, Shandong and other coastal provinces. In addition, Liaoning in the northeast, Hubei in the middle and Sichuan in the southwest are also major exporting provinces for outbound tourists.

What are their humanistic characteristics?

The post-80s generation has become the main body of outbound tourists in China, accounting for more than half of outbound tourists in China. In view of the characteristics of family life cycle and the status quo of the only child, the focus of China families is on children, and it has become a remarkable feature of China's outbound tourism to lead underage children abroad to broaden their horizons.

At present, the outbound tourists from China are still a group with higher income. The average monthly income of individuals is about 1 15 12 yuan, which is three times that of major cities in China in 20 13 (3,798 yuan 7) and five times that of urban residents in China (2,246 yuan 8). The average monthly income of a family is about 20767 yuan.