Public Relations Plan

Public Relations Plan Template (1)

1. Activity Background:

1) China has been a land of etiquette since ancient times. We contemporary college students should cultivate good self-cultivation, inherit the fine traditions of famous families, and learn knowledge of public relations etiquette! Now, let us show our style, release our youth, show our graceful posture, exert our wisdom and intelligence, and welcome our beautiful and bright future.

2) In November 20**, Guangzhou, the flower city, will usher in the 16th Asian Games, which attracts worldwide attention. We, the young people born in the 80s and 90s, should fully interpret the new etiquette attitude of equal emphasis on beauty and quality, welcome guests from all over the world with an image of fashion, vitality, care and wisdom, and at the same time, better highlight China as a country of etiquette. The country’s style as a great country shows the spirit of today’s harmonious society.

2. Purpose of the activity:

In order to enrich the wonderful extracurricular life of our college students, let the students learn the knowledge of public relations etiquette together, strengthen the cultivation of personal cultivation, quality and temperament, so that we Be more confident in daily dealings with people and social interactions, and create a good internal and external image for future employment.

3. Event theme: Welcome with courtesy, charming Asian Games

4. Event time: April 1, 20** - April 24, 20** p>

5. Activity location: South District outdoor basketball court

6. Sponsor: Zhongkai Agricultural Engineering College Community Department

7. Organizer: Human Resources Management Association< /p>

8. Sponsor: To be determined

9. Participants: All students of Zhongkai College of Agricultural Engineering, male or female.

10. Activity content:

1. Provide public relations etiquette knowledge training to contestants

2. During the competition, there are public relations etiquette knowledge, Asian Games manual knowledge Q&A, talent show, public relations etiquette display, scenario simulation and other links to examine the comprehensive quality of the contestants

3. The winners of the Best Friendship Award, Best Popularity Award, Best Talent Award, Best Appearance Award, and Best Typhoon Award will be selected based on the judges’ scores.

11. Activity process:

A: Preliminary publicity (April 1st - April 9th): through booth publicity, leaflet publicity, banner publicity, online publicity, etc. way.

B: Preliminary round (April 10): Through a written test, the contestants will be allowed to take the test, and the contestants will be assessed in the first round based on their knowledge of the Asian Games, and then the contestants will be selected based on their results to enter the semi-finals. !

C: Semi-finals (April 13th - April 14th): Contestants who enter the first round will be interviewed to examine their qualities in all aspects, and then selected through online voting. Our finalists

D: Final (April 24): The final is divided into four stages: I shape my image---go on stage and show, I have my wisdom---Asian Games knowledge Q&A, I show off my talents - talent show, situational drama. The catwalk stage mainly displays the personal style and overall image of the contestants, and the contestants' clothing includes formal wear, sportswear, and casual wear; the knowledge question and answer stage mainly tests the contestants' language expression ability and etiquette knowledge, using the form of interactive Q&A with the audience; the talent display stage It mainly shows the talent and on-site performance ability of the contestants. The content includes singing, dancing, musical instrument playing, martial arts, calligraphy, handicraft production, etc.; the situation drama is a drama in which the contestants are divided into two groups and perform a drama based on the etiquette of the Asian Games.

12. Preliminary publicity work for the competition

April 1st to April 2nd: Large-scale leaflet distribution in the school.

April 3rd to April 4th: Large poster display and promotion

Distribute contest information in groups and promote it in major Q groups; classroom blackboard promotion:

April 5th to April 6th: Set up booths in the South and North Districts to promote and register, and provide explanations to those who registered on site.

April 8: Relevant teachers or professional guidance will provide training to the players.

April 9: Preparations before the preliminary round. Apply for a classroom and notify relevant teachers.

April 10: Preliminary round

April 13: Semi-final

April 24: Final round

Thirteen. Basics Finals process

19:28-19:30 Association promotional video and player style clips.

19:30-19:40 The host’s opening remarks, the competition officially begins

19:40-19:55 My shape session

Contestants of each number Go on stage one by one, perform a personality show on stage, demonstrate your personal stage style, and then make a brief self-introduction.

　20:00-20:30 Asian Games quiz, contestants take the stage one by one, and each person has two questions to ask. Two points will be added to those who answer correctly, and no extra points will be given to those who answer incorrectly. Then the audience will also Hurry to answer, and those who answer correctly will receive gifts.

　20:30-21: 10 individual talent shows: Each contestant takes the stage in turn to show off their talents, each contestant takes about 4 minutes.

　21:15-21:35 Scenario Drama: The contestants are divided into two groups. Each performs a drama according to the etiquette situation, and the winning group will get extra points

　21:40-21 :45 Stage performance: Invite the cheerleading team of the School of Management to perform a dance performance

At 21:50 the host announces the results of the competition and conducts the award ceremony

The competition ends at 22:00

Champion: 1 honorary certificate and trophy

Runner-up: 1 honorary certificate and trophy.

Third runner-up: 1 honorary certificate and trophy

Excellence Award: 7 honorary certificates and trophies

Best Goodwill Award: 1 honorary certificate and gift

Best Popularity Award: 1 person will be presented with a certificate of honor and gift

Best Talent Award: 1 person will be presented with a certificate of honor and gift

Best Appearance Award: 1 person will be presented with a certificate of honor and gifts

Best Typhoon Award: 1 person will be presented with a certificate of honor and gifts

Public Relations Plan Template (2)

1. Activities Theme

I am my specialty

2. Objectives of the activity

1. To enable consumers to recognize and understand the specialty restaurants in western Hunan and to compete with other local restaurants Characteristic distinction.

2. Establish your own brand, establish characteristics and good image in the minds of consumers

3. Try to involve as many consumers as possible in the restaurant’s opening activities .

III. Activity Procedures

(1) Preparation for the activity

1. Print flyers, banners, posters and questionnaires, and submit them in the city the day before the activity center for publicity.

2. Purchase necessary decorative supplies and event prizes.

(2) Specific activity procedures

1. The audience enters the venue. Each audience who enters the venue is given a flyer with the basic information of Xiangxi specialty restaurants, such as the restaurant’s business philosophy. , service concept, Xiangxi specialties, etc.

2. The restaurant owner announced the official opening of the Xiangxi specialty restaurant.

3. There will be prizes for quizzes and the audience will tell the special dishes of western Hunan. If you answer a Xiangxi special dish, there will be a corresponding small gift.

4. Randomly select 20 viewers to taste and rate the dishes freshly prepared by chefs of Xiangxi specialty restaurants, and tell the differences between them and other restaurants. The viewer who tells the most differences will be the winner. You will receive corresponding small gifts, and then the chefs' scores will be tallied up to identify special chefs and several good-tasting chefs.

5. Prize-winning Q&A, the host will ask some basic information about the restaurant, such as business philosophy, special dishes, etc. (Everyone will receive a leaflet when they first enter). Those who answer correctly will receive corresponding small gifts.