Full text of the opinions of the General Office of the State Council on further promoting tourism investment and consumption

People's governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the Central Government of the State Council: Tourism is a comprehensive industry for China's economic and social development and an important part of the national economy and modern service industry. Promoting tourism investment and consumption through reform and innovation is of great significance for promoting the development of modern service industry, increasing employment and residents' income and improving people's quality of life. In order to further promote tourism investment and consumption, with the consent of the State Council, we hereby put forward the following opinions: 1. Implement the tourism infrastructure upgrading plan to improve the tourism consumption environment; 1. Strive to improve the soft environment of tourism consumption. Establish and improve the quality standards of tourism products and services, standardize the behavior of tourism management services, and improve the management services of hotels, scenic spots and travel agencies. Vigorously rectify the order of the tourism market, severely crack down on the ills of the tourism market, such as false advertising, price fraud, deceiving customers, ultra-low price vicious competition, and illegal "day trips", and further implement the record system of uncivilized behavior of tourists. Improve the mechanism of handling tourism complaints and supervising service quality, and improve the withdrawal mechanism of the main body of the tourism market. Deepen the reform of ticket prices in scenic spots, adjust and improve the price mechanism, and standardize price behavior. Vigorously carry forward the civilized tourism fashion, actively carry out the public service of tourism volunteers, and improve the civilized tourism quality of tourists. (two) improve the city tourism consultation center and distribution center. All localities should, according to actual needs, build tourist consultation centers in scenic spots above 3A level, key rural tourist areas, airports, stations and docks. Encourage the construction of tourist distribution centers with reasonable layout and perfect functions relying on urban comprehensive passenger transport hubs and road passenger stations. By 2020, we will achieve full coverage of key tourist attractions, tourist cities and tourist routes. (3) Strengthen the construction of roads and parking lots connecting scenic spots. Increase investment and speed up the construction of roads connecting cities and national and provincial roads leading to A-level scenic spots. Strengthen the construction and transportation organization of traffic facilities between cities and scenic spots, and speed up the seamless connection of highway traffic from airports, stations and docks to major scenic spots. Increase the construction of parking spaces in scenic spots and rural tourist spots. (4) Strengthen the construction of tourist feeder airports in the central and western regions. Around the national key tourist routes and concentrated contiguous destitute areas, we will support qualified places to build or renovate and expand a number of regional airports according to actual needs, and increase the routes leading to major tourist cities. Give full play to market forces and encourage enterprises to develop low-cost aviation and domestic tourism business in the way of chartered flight. (5) Vigorously promote the construction of tourist toilets. We will encourage enterprises to build toilets, maintain toilets and manage toilets. Within three years, 57,000 tourist toilets will be built and renovated, water supply and drainage facilities will be improved, and feces will be treated harmlessly. By 20 17, all the tourist toilets in the national tourist attractions, tourist traffic routes and tourist distribution centers will meet the requirements of sufficient quantity, cleanliness, tasteless, practicality, free of charge and effective management. Second, implement the tourism investment promotion plan and open up new tourism consumption markets. (6) Accelerate the construction of self-driving RV camps. Formulate national plans and standards for the construction of self-driving RV camps, clarify policies such as camp accommodation registration and safety rescue, and support the construction of self-driving RV camps in ethnic minority areas and key tourist areas along the Silk Road and the Yangtze River Economic Belt. By 2020, encourage and guide social capital to build about 1000 self-driving RV camps. (seven) to promote the development of cruise tourism industry. Support the establishment of R&D, design, construction and independent supporting systems for large domestic cruise ships, and encourage qualified domestic shipbuilding enterprises to develop and manufacture large and medium-sized cruise ships. According to the National Coastal Cruise Port Layout Plan, the layout of cruise ports will be further optimized, and a cruise port system with reasonable layout composed of home port, originating port and docking port will be formed, so as to promote the construction of cruise terminals in an orderly manner. Support qualified enterprises to set up bonded warehouses according to procedures. By 2020, 10 cruise ship departure port will be built nationwide. (8) Cultivate and develop the mass consumption market of yacht tourism. Formulate guiding opinions on yacht tourism development, and gradually open the coastline and waters in a planned way. Promote the construction of yacht docks, berths and other infrastructure, clean up and simplify yacht approval procedures, reduce the entry threshold and the overall cost of yacht registration, navigation, berthing and maintenance, and attract social capital to enter; Encourage the development of small and medium-sized yachts suitable for mass consumption; Encourage areas with seawater resources to formulate yacht wharf construction plans according to actual conditions. By 20 17, a number of yacht docks and berths will be built nationwide, and an interconnected yacht leisure travel route network will be initially formed to cultivate the yacht mass consumption market. (9) Vigorously develop characteristic tourist towns. Promote the organic combination of new urbanization construction and modern tourism development, and by 2020, build a number of national characteristic tourist towns and scenic tourist towns integrating sightseeing, leisure, vacation, health care and shopping. (ten) vigorously develop leisure and holiday tourism products. Encourage social capital to vigorously develop leisure and holiday tourism products such as hot springs, skiing, seashore, islands, mountains and health care. Concentrate existing tourism facilities and resources, and build a number of high-level tourism and holiday products and national resorts that meet the needs of multi-level and diversified leisure and holiday. Accelerate the construction of leisure and holiday belts around the city, encourage cities to develop leisure blocks, urban greenways, bicycle parks and slow-moving systems, and expand urban leisure space. Support key scenic spots and tourist cities to actively develop tourism performing arts projects and promote the standardized development of theme parks. Relying on the railway network, develop and build tourism products along the railway. (eleven) vigorously develop the tourism equipment manufacturing industry. Incorporate tourism equipment into the development planning of related industries and formulate and improve the safety technical standard system. Encourage the development of cruise ships, large cruise ships, recreational vehicles, small tourist planes, scenic cableways, large recreational facilities and other tourism equipment manufacturing industries. Vigorously cultivate various outdoor products such as leisure, mountaineering, skiing, diving, camping and exploration with independent brands. Support domestic qualified enterprises to merge foreign advanced tourism equipment manufacturing enterprises or carry out joint ventures and cooperation. Encourage enterprises to carry out independent innovation research and development of tourism equipment, and enjoy the national policy of encouraging scientific and technological innovation according to regulations. (12) Actively develop "Internet plus tourism". Actively promote the development of online travel platform enterprises, integrate the resources, elements and technologies of upstream and downstream enterprises, form a new tourism ecosystem, and promote the cross-industry integration of "Internet plus tourism". Support qualified tourism enterprises to explore Internet finance, build a third-party payment platform for online tourism enterprises, broaden the popularization and application of mobile payment in tourism, and promote the facilitation of tax refund in consumption abroad. Strengthen cooperation with internet companies and financial enterprises, issue national tourist cards with real-name registration system, implement statutory preferential policies, and implement preferential merchant discounts. Relax the access permit and business license system for new formats such as online holiday rental, online travel shopping and online car rental platform. By 2020, the national scenic spots and smart rural tourism pilot units above 4A level will realize full coverage of free Wi-Fi (wireless local area network), intelligent tour guide, electronic explanation, online booking and information push, and build 10000 smart scenic spots and smart tourist villages nationwide. Third, implement the tourism consumption promotion plan and cultivate new consumption hotspots. (13) Enrich and upgrade the characteristic tourist commodities. Solidly promote mass entrepreneurship and innovative tourism products, encourage market players to develop special tourism souvenirs, enrich the types of tourism products, and enhance the attraction to tourists. Cultivate a number of leading enterprises in the production and sales of R&D tourism commodities, and increase the publicity and promotion of time-honored commodities and ethnic tourism commodities. We will speed up the implementation of the brand promotion project of China tourism commodities and launch a series of tourism commodities with China characteristics. Encourage high-quality and characteristic tourist commodities to enter tourist shopping areas such as major ports, airports and docks and large shopping malls and supermarkets in cities, and support online sales of tourist commodities. Appropriately increase duty-free shops at ports. (fourteen) actively develop tourism for the elderly. Accelerate the formulation and implementation of the National Outline for the Development of Tourism for the Elderly, standardize the tourism services for the elderly, and encourage the development of multi-level and diversified tourism products for the elderly. All localities should increase their support for rural pension tourism projects, vigorously promote the development of rural pension tourism, and encourage private capital to use land collectively owned by farmers to set up non-profit rural pension institutions according to law. Do a good job in the settlement of medical expenses for medical treatment in different places in basic medical insurance. Encourage the further development and improvement of commercial insurance products suitable for the tourism needs of the elderly. (fifteen) to support the development of research travel. Bring the study tour into the category of students' comprehensive quality education. Support the construction of a number of research travel bases, and encourage all localities to carry out research travel activities relying on natural and cultural heritage resources, red tourist attractions, large public facilities, well-known universities, scientific research institutions, industrial and mining enterprises, large farms, etc. Establish and improve the safety guarantee mechanism for research travel. Travel agencies and research places should combine the characteristics of young students in content design, tour guide equipment, safety facilities and protection, and combine education with tourism. Strengthen international research travel exchanges, standardize and guide primary and secondary school students to carry out research travel activities abroad. (sixteen) actively develop traditional Chinese medicine health tourism. A number of Chinese medicine health tourism demonstration products with the theme of Chinese medicine cultural communication and focusing on medical rehabilitation, physical therapy and health care and cultural experience. We will build a demonstration park of Chinese medicine healthy tourism industry where conditions permit, promote the deep integration of Chinese medicine industry and tourism market, and try first in terms of format innovation, mechanism reform and cluster development. Standardize the health tourism market of traditional Chinese medicine, and strengthen the formulation of industry standards and quality supervision and management. Expand the overseas publicity of TCM health tourism, promote the international exchange and cooperation of TCM health tourism, and let TCM culture go global through tourism. Fourth, implement the rural tourism promotion plan, open up the tourism consumption space (17) and adhere to the personalized and characteristic development direction of rural tourism. Based on the characteristics of local resources and the advantages of ecological environment, we should highlight the ecological characteristics of rural life and production, dig deep into the connotation of rural culture, develop and build rural tourism products with diverse forms, distinctive features and outstanding personality, and hold festivals with local characteristics. Pay attention to the protection of ethnic villages and ancient villages and towns, and build a number of scenic tourist villages and towns with historical, regional and ethnic characteristics, so that tourists can see the mountains and rivers, remember and stay homesick. (eighteen) improve leisure agriculture and rural tourism facilities. Focus on strengthening the construction of infrastructure and public service facilities such as roads, electricity, drinking water, toilets, parking lots, garbage and sewage treatment facilities and information networks in leisure agriculture and rural tourist villages, and strengthen the construction of related tourism and leisure facilities. By 2020, more than 6,000 demonstration villages for rural tourism will be built nationwide, and 654.38+million leisure agriculture and rural tourism villages and more than 3 million farmhouses will be formed. Rural tourism will receive more than 2 billion tourists and benefit 50 million farmers. (nineteen) to carry out millions of rural tourism makers. By strengthening policy guidance and professional training, we will guide and support millions of returning migrant workers, college graduates and professional and technical personnel to start their own businesses through rural tourism within three years. Encourage professionals in the cultural and artistic circles and scientific circles to give full play to their professional advantages and industry influence, and create and start businesses in rural areas where conditions permit. By 20 17, a number of demonstration bases for rural tourism makers will be built nationwide, and a number of high-level cultural and artistic tourism entrepreneurial employment villages will be formed. (twenty) vigorously promote rural tourism to help the poor. Strengthen the planning guidance, professional training, publicity and promotion of key villages for poverty alleviation through rural tourism, organize public welfare activities for poverty alleviation through rural tourism planning, provide village-wide support to poverty-stricken villages with established files, and do a good job in the pilot work of poverty alleviation through rural tourism in 560 poverty-stricken villages with established files in 20 15 years. By 2020, the country will drive 2 million rural poor people out of poverty and become rich through rural tourism every year; Support 6,000 key villages for poverty alleviation through tourism to carry out rural tourism, and realize the annual business income of rural tourism in each key village to reach 6,543,800 yuan. V. Optimize vacation arrangements and stimulate tourism consumption demand (21) Implement the paid vacation system for employees. People's governments at all levels should put the implementation of the paid vacation system for employees into the agenda, formulate detailed rules or implementation plans for the implementation of the paid vacation system, and do a good job of implementation. (twenty-two) to encourage off-peak vacation. On the premise of stabilizing the national unity of the existing holidays, all units and enterprises can arrange off-peak holidays by combining paid holidays with local traditional festivals and local special activities according to their actual conditions. (twenty-three) encourage flexible work and rest. Conditional places and units can optimize and adjust summer work and rest arrangements according to the actual situation, creating favorable conditions for employees to go out for leisure and vacation on Friday afternoons and weekends. Intransitive verbs intensify reform and innovation, and promote the sustained growth of tourism investment and consumption (24) Increase government support. Conditional areas should speed up the implementation of the overseas shopping tax rebate policy for overseas tourists. The establishment of China tourism industry promotion fund, to encourage qualified local governments to set up tourism industry promotion fund. Support enterprises to invest, build and operate tourism projects through the government and social capital cooperation (PPP) model. People's governments at all levels should increase support for national key tourist attractions, key tourist routes such as the "Belt and Road" and the Yangtze River Economic Belt, tourism infrastructure and public service facilities such as eco-tourism development in concentrated contiguous poverty-stricken areas and rural tourism poverty-stricken villages. Let colorful tourism enrich people's lives and help economic development. (twenty-five) the implementation of differentiated tourism land policy. Priority should be given to the arrangement and implementation of land reclamation plans for key tourism projects with large investment and good development prospects. Give priority to increasing the index of construction land in the central and western regions, and support the central and western regions to develop tourism projects by using barren hills, slopes, beaches, garbage dumps, abandoned mines and rocky desertification land. Give priority to the development of hydrophilic spaces such as maritime tourism, entertainment and bathing places. (twenty-six) to expand the financing channels of tourism enterprises. Support qualified tourism enterprises to go public, and encourage financial institutions to increase credit support for tourism enterprises in accordance with the principles of controllable risks and sustainable business. Actively develop asset securitization products for tourism investment projects and promote the construction of a trading platform for property rights and management rights of tourism projects. Actively guide tourism enterprises with good expected returns and high brand recognition to explore financing through related charging rights and pledge of management rights. Encourage the export of tourism equipment and increase credit support for the export of large-scale tourism equipment.