What are the product types of farm ecotourism in plains and suburbs? How to carry out targeted design?

According to the characteristics of plain and suburban tourism market, relying on landscape and resource conditions, the types of eco-agricultural tourism products with comparative advantages are as follows:

(1) Sightseeing and leisure eco-agricultural tourism. The main contents are natural and cultural landscapes such as characteristic vegetables, flower orchards, fishing, rural farmhouses and characteristic breeding bases. There are nearly 100 big cities with a population of over one million in China, and a large number of urban people live in cities. The relaxed and green countryside has a strong temptation to urban residents. Moreover, the surrounding areas of big cities are generally flat plains and hillsides, with developed agriculture and convenient transportation. Combining the traditional characteristics of rural residents' life and production rhythm and order, housing construction, eating habits, clothing, etiquette, festival activities, folk customs and language with tourists' tourism activities will greatly enrich the content of tourism and further enhance it. In rural areas, some small, family-style folk museums can be established to carry out folk song and dance performances, festivals and other activities to display rural folk culture. The development of Gulangyu Island in Xiamen is very successful. Gulangyu Island is known as the "Qindao", and the per capita piano ownership ranks first in the country. Many families have a large number of pianos with historical significance and value. Therefore, Gulangyu tourism department fully tapped these tourism resources and transformed the family piano collection into a small family piano museum, which not only tapped the tourism resources, but also increased the tourism interest. At the same time, piano collection families have also gained a certain economic income, which in turn promoted their maintenance and upgrading of the museum and achieved a win-win situation for tourism and development.

(2) Experience the eco-agricultural tourism of farming life. At present, there are about 600 million urban residents in China. In this huge urban population, most of the residents over 40 years old are the first generation of urbanized farmers, who are naturally kind and close to the countryside. Therefore, experiencing farming life has a strong attraction for them. The plains and suburbs have convenient transportation and are suitable for building "weekend farms" to provide tourists with shorter farm labor hours. Because a few hours of short-term farm work can not only experience the sense of accomplishment and intimacy of farm activities, but also not be overworked and have no adverse effects on the work after returning to the city, it is very attractive to the first generation of urban immigrants and their families who have been away from agricultural production for a long time. Experiencing agricultural life-style eco-agricultural tourism needs to be combined with local agricultural production, and the projects to be carried out need to be relatively simple, rich and interesting, and can not affect normal agricultural production. Reference projects include: flower cultivation, flower construction, weeding and fertilization, fishing and shrimping, digging vegetables, picking fruits and vegetables, etc. In some areas with developed characteristic agriculture, projects with high technical requirements such as handicraft production, flower arrangement and bonsai can also be carried out according to local characteristics.

(3) Holiday-oriented eco-agricultural tourism. At present, China is gradually promoting and improving the paid vacation system, and the leisure time of urban workers tends to be scattered and concentrated. The so-called great dispersion means that long holidays are no longer concentrated in several legal "golden weeks". From the national level, holidays are no longer extremely concentrated, the passenger flow in tourist attractions will tend to be flat, the proportion of people's real leisure activities in tourism will be greatly improved, and the quality of tourism is expected to reach a higher level; Small concentration means that residents will increasingly choose their favorite time to spend their holidays and concentrate on enjoying long holidays. This change of vacation system is a great opportunity for the development of farmhouse eco-tourism. Because the rural environment is beautiful and quiet, and the urban population is relatively small, people's activity space is greatly increased. Therefore, we can build characteristic farms and manors to meet people's long-term holiday needs, such as family manors, children's farms and silver-haired agricultural parks. On the one hand, it provides experiential farm work projects, and on the other hand, through perfect tourism service facilities and entertainment facilities, all kinds of tourists can travel and spend their holidays in the countryside, live with farmers and experience rural life.

(4) Leisure eco-agricultural tourism. Leisure eco-agricultural tourism is an eco-agricultural tourism with sightseeing as its theme, and its theme is closely related to agriculture and ecology. Its form is mostly manifested in various theme eco-agricultural amusement parks for tourists to visit, visit and participate. For example, in an agricultural amusement park with the theme of farming culture, primitive agricultural production tools such as windmills, water mills (stone mills), horse (donkey) mills, trolleys, stone mortars, wood looms, plows, rakes, hoes, pickaxes, etc. can be arranged, and modern technologies such as pictures, texts, audio and video can be used to explain China's ancient agricultural traditions, agricultural history and agricultural culture, and water mill rice noodles and waterwheels can be used for irrigation.

(5) Knowledge-based eco-agricultural tourism. People living in cities are eager to communicate with nature, so flowers, bonsai and balcony agriculture are reflected in the homes of many urban residents. However, due to the lack of basic cultivation and management knowledge and skills, such activities are often ineffective. Leisure eco-agricultural tourism refers to an eco-agricultural tourism project with the theme of advanced agricultural technology, characteristic agricultural agronomy technology and farming culture, which allows tourists to experience and practice the cultivation management technology, flower arrangement technology and handicraft technology of plants and flowers in rural areas through leisure and entertainment, so that more people can understand and feel these traditional agricultural handicraft technologies in China. Knowledge-based eco-agricultural tourism is generally based on visits and participation. Because the participation of tourists is short-lived, organizers should fully concentrate and refine the corresponding agricultural and manual techniques, strive to introduce the technical points, difficulties and significance in the shortest time, and prepare the most adequate conditions for tourists to pick them up and start work, which will basically succeed.

(6) Picking shopping and eco-agricultural tourism. Rural agricultural areas are the basic supply places of urban grain, but there are some problems in the process of supplying agricultural products to cities, such as long cycle and declining freshness. Therefore, picking and buying agricultural products directly in the place of origin has become the basic selling point of many farmers' eco-tourism, and it is also a relatively novel agricultural product sales model. This sales model maximizes the benefits of both producers and consumers of agricultural products. First of all, for urban tourists, harvesting agricultural products directly from farmland and consuming them is a clear green consumption, which gives them great psychological satisfaction, so they are willing to bear a slightly higher price; Secondly, for producers of agricultural products, it not only reduces the production costs of picking, transporting and preserving agricultural products, but also obtains higher prices and additional income by providing tourism projects. Due to the time limit of fresh agricultural products, eco-agricultural tourism cannot take picking as a selling point. We should also consider the deep processing of green agricultural products and launch tourism projects such as tasting and direct sales. For example, based on rural agricultural products resources, rural food and gourmet culture should be combined to develop popular food, game natural food and health food with bright colors, delicious taste and rich nutrition, which are mainly green food. Carry out food tourism activities such as fruit tasting, characteristic snacks tasting, health food tasting, green ecological food tasting, potherb tasting, characteristic livestock and poultry dishes tasting, barbecue food tasting, etc. And provide a variety of eco-agricultural commodities, forming a characteristic farmer tourism with the theme of purchasing and consuming agricultural products and green food. For example, in France, many rural vineyards and winemaking workshops, tourists can not only visit, but also participate in the whole process of winemaking. After brewing, they can taste and take away the wine they brewed, which is of course different from buying wine in the mall. A travel agency in Tokyo, Japan, takes spring planting and autumn harvest as an opportunity to organize urbanites to experience farmers' life in rural areas every year, and also organizes tourists to participate in fishing, kelp collection and processing in coastal areas, so that urbanites can directly feel nature. Since 1962, Xiaojing Farm in Iwashui Prefecture, Japan, combined with production and operation projects, has opened up more than 600 acres of sightseeing agricultural parks and set up a number of special venues. Among them, animal farm can enjoy the innocence of all kinds of livestock in the embrace of nature and increase the knowledge of zoology; In the pasture hall, there is a regular milking performance every day to watch the processing of cream regularly. After reading, you can buy all kinds of beautifully packaged and fresh dairy products. There are all kinds of strange agricultural machinery in the farm tools exhibition hall, some of which are still in use and some have been eliminated, so that people can understand the history of agricultural development and the knowledge of agricultural machinery. Next to the farm, it is a train hotel transformed from abandoned locomotives, which is very popular with nostalgic people and young people. A travel agency in Suzhou launches a one-day tea-picking tour in the West Mountain of Taihu Lake every spring to observe and experience the tea-picking and frying, and can take the "Biluochun" tea fried by itself home and enjoy it slowly.

Of course, we can also combine the above kinds of farm eco-tourism for comprehensive development. However, if the comprehensive development scale is too large, it may lose the characteristics of "farm eco-tourism". Therefore, accurate and stable market positioning is very important in the development of farm eco-tourism, and it is not possible to develop all-inclusive and amusement park-style eco-agricultural tourism at the expense of losing its characteristics.