Why is the online penetration rate of tourism and holiday products not high?

I work in Qingyi. I am a person in the tourism industry. In my opinion, the main reasons for the low online penetration rate of tourism and holiday products are:

1. Holiday products are non-standard products. If machine wine and ticket products are standardized products, then holiday products are much weaker than machine wine and other products in standardization, because the needs of users are thousands of people. It is precisely because of the lack of standardization, the lack of mass production capacity of products and the lack of rich online display that it is not convenient for users to order. Some holiday products are not even suitable for online booking, but traditional travel agencies can get better service offline, which affects the penetration rate.

2. The service of holiday products will eventually fall offline. It is still a long process from online display order to offline service completion. Therefore, many users directly choose offline channels, which also affects the penetration rate.

3. The product chain of holiday products is relatively long, the production cycle is long, but the timeliness is short. The price of some products even changes several times a day, but the sales cycle is short. Some products with frequent price changes and strong sales timeliness are not suitable for online sales, and online inventory management is also troublesome, which affects online penetration.