Principles of tourism product development

In the development of tourism products, whether it is the development of tourist destinations or the combination of tourist routes, many factors such as market demand, market environment, investment risk, price policy, etc. should be deeply analyzed first. According to the analysis and comparison of these factors, we can produce a series of tourism product design schemes and planning projects, and choose the projects that meet the needs of market tourists and the characteristics of destinations, which can not only form special market competitiveness, but also have the ability to operate. Therefore, the following development principles must be followed in the development of tourism products:

(1) the principle of market concept

The development of tourism products must change from resource-oriented to market-oriented, firmly establish the market concept, and take the tourism market demand as the starting point of tourism product development. The development of tourism products without market demand will not only fail to form attractive tourism destinations and tourism products, but also cause waste of tourism resources and destruction of ecological environment.

to establish a market concept, firstly, we should position the tourism market according to the actual situation of social and economic development and opening to the outside world, determine the main body and focus of the tourist market, clarify the pertinence of tourism product development, and improve the economic benefits of tourism. Second, according to the market positioning, we should investigate and analyze the market demand and supply, and grasp the demand characteristics, scale, grade, level, changing rules and trends of the target market, so as to form marketable tourism products. Third, according to the market demand, all kinds of tourism products are screened, processed or re-created, and then designed, developed and combined into competitive tourism products, and then pushed to the market. In a word, only by establishing the market concept and taking the market as the guide can the development of tourism products be well-founded and focused, and the vitality of tourism products be ensured for a long time.

(II) Principle of benefit concept

As an economic industry, tourism must always take improving economic benefits as its main goal in its development process; At the same time, tourism is also a cultural undertaking, so we must pay attention to social and environmental benefits as well as economic benefits. That is to say, we should consider the overall level of the whole development and seek to improve the comprehensive benefits.

to establish the concept of benefit, first, we should stress economic benefits. Whether it is the development of a tourist destination, the combination of a tourist route or the investment of a tourist project, we must first conduct a project feasibility study, carefully analyze the investment benefits, and continuously improve the economic benefits of investment and development of tourist destinations and tourist routes. Second, social benefits should be emphasized. In the planning of tourist destination development and the design of tourist route products, we should consider the local social and economic development level, politics, culture and local habits, and the people's psychological endurance, so as to form healthy and civilized tourism activities and promote the development of local spiritual civilization. Third, we should stress the ecological and environmental benefits, promote environmental protection through development according to the law of tourism product development and the bearing capacity of the natural environment, and improve the comprehensive benefits of development through environmental protection, thus forming a virtuous circle of "protection-development-protection" and creating a harmonious living environment.

(3) the principle of product image

Tourism product is a special commodity, which is based on tourism resources, organically combines various elements that constitute tourism activities, such as food, shelter, transportation, travel, shopping and entertainment, and designs the combination according to the demand of tourist market and certain tourism routes. Therefore, having tourism resources does not mean having tourism products, but to develop tourism resources into tourism products, we must also develop, process and recreate them according to market demand, so as to combine them into marketable tourism products.

to establish the concept of product image, firstly, we should be market-oriented and design tourism products according to the demand characteristics and changes of the tourist market. Second, based on tourism resources, we should organically combine all the elements of tourism products to design and develop tourism products, especially pay attention to injecting cultural factors into tourism product design to enhance the attractiveness of tourism products. Third, we should establish the image of tourism products, fully consider the taste, quality and scale of tourism products, highlight the characteristics of tourism products, and strive to develop influential fist products and brand-name products. Fourth, we should track, analyze and predict the market life cycle of tourism products at any time, develop and design marketable new tourism products in time according to the changes of tourism market and tourism demand in different periods, and constantly transform and improve old tourism products, so as to maintain the sustainable development of tourism.