Travel IP? Isn't IP intellectual property? How did you come into contact with the tour? What does IP intelligence of tourism products mean?

The so-called IP(IntellectualProperty) is literally translated as intellectual property, which is an intangible property right, also known as intellectual property. Generally speaking, intellectual property rights are the exclusive rights of intellectual labor achievements created by human beings in social practice.

Modern Britain was the earliest maker of intellectual property system, the birthplace of patent law and copyright law, and also the birthplace of industrial revolution in europe. Modern America is an effective executor of intellectual property policy. The early intellectual property policy of the United States deeply implemented the pragmatic business incentive mechanism: internally, private intellectual property rights were protected in exchange for temporary monopoly authorization for the development of science, technology and culture; Foreign countries regard intellectual property rights as a policy tool to safeguard national interests, while domestic countries adopt obvious protectionism. From the perspective of domestic market, intellectual property is a legal means for cultural innovation and scientific and technological innovation subjects to participate in market competition.

Under the intellectual property system, Yongxian Chuangjing believes that the uniqueness and personality of a tourist attraction, as well as the resulting competitiveness and economic value, are all created, which enhances its continuous attraction and stickiness. For this reason, IP represents individuality and scarcity, embodies the core value of goods, and can resolve the price war of homogenization. Therefore, IP is the image cognition of a scenic spot, which can be content, product, atmosphere, culture, story or any element used to attract tourists. At the same time, IP can connect everything, such as graphics, text, video, games and so on. IP is a product of marketization, a personalized gift for tourist attractions, a feature that highlights the differences between its products and other competitors, and its own uniqueness. Through IP, you can quickly find and locate scenic spots and even spread them in the complicated market.

The focus of IP lies in "exclusive right" and the core lies in the creative work of intelligence; Therefore, the IP intellectual creation of tourism products is a tourism product that has "wisdom" first, then "creation", then "success", then "exclusive rights", and finally gains value by using this product as a selling point. Integrating theory with practice, applying what you have learned means: excavating the original local tourism resources with intelligent integration, planning, searching and consolidating categories, innovating and focusing on personalized tourism IP products, activating the atmosphere, scenes and gameplay with the construction of various systems, meeting the growing tourism demand of consumers, detonating tourism destinations, extending the tourism industry chain, and creating and obtaining market value.