Traditional Culture Encyclopedia - Travel guide - What is the Internet + 020 model?
What is the Internet + 020 model?
O2O means Online To Offline (online to offline/online to offline), which refers to combining offline business opportunities with the Internet and making the Internet the front desk for offline transactions. This concept first originated from the United States. . The concept of O2O is very broad. As long as the industry chain involves both online and offline, it can be collectively called O2O. Mainstream business management courses all introduce and pay attention to O2O, a new business model. In 2013, O2O entered a stage of rapid development and began the integration of localization and mobile devices. As a result, the O2P business model emerged and became the localization branch of the O2O model.
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