Traditional Culture Encyclopedia - Travel guide - What impact do tourists’ personality characteristics have on travel intentions?

What impact do tourists’ personality characteristics have on travel intentions?

In tourism consumption activities, tourists’ abilities mainly include the ability to identify, select, evaluate, appreciate and make decisions about tourism products and services. These abilities are collectively referred to as purchasing abilities. There are individual differences in the purchasing power of tourists. From the perspective of ability level, some people have high levels of purchasing ability, while others have low levels of purchasing ability; from the perspective of ability type, different people achieve the same results by completing the same kind of tourism activities, but different people adopt different combinations of abilities; from the perspective of ability development, Some people develop their purchasing power earlier, while others develop their purchasing power later. Research shows that there is a "mosaic" phenomenon between the nature of tourism activities and the development level of tourists' purchasing power. Each activity has a capability threshold, and it neither needs to exceed this threshold nor be below this threshold. limit. That is, to perform tourism activities of a certain nature, only an appropriate level of purchasing power is required. People with excessive abilities will often feel bored when engaging in a relatively easy activity and cannot maintain interest in the activity, which will of course affect the efficiency of the activity. On the contrary, if a person with a low ability level engages in a more complex or delicate task, he will often feel inadequate and have anxiety; in severe cases, he will also feel group pressure, may develop personality abnormalities, and even develop mental disorders. ACCIDENT. In addition, there is also a close relationship between a tourist's purchasing power and his subjective psychological environment. When he is interested and in a good mood, he may exert his ability to the best level and achieve the greatest achievements, while under the opposite subjective psychological environment, he may exert his ability to the best level and achieve the greatest achievements. Probably nothing will be accomplished. It can be seen from these studies that there is a close connection between tourists' purchasing power and tourism consumption behavior.