Tencent joins hands with Qinling to release smart tours to help digitalize the cultural tourism industry

The digital era is empowering traditional industries and accelerating industrial upgrading. Especially in the field of tourism, digitalization is changing traditional travel methods, and the intelligence of scenic spots is becoming a general direction that some companies and scenic spots are exploring together.

my country’s tourism consumption will continue to grow in 2018. The number of domestic tourists throughout the year is expected to reach 5.54 billion, the number of Chinese citizens traveling abroad is expected to reach 148 million, and the total tourism revenue is expected to be 5.99 trillion yuan. In 2018, various regions actively explored cultural and tourism resources, developed characteristic industries, and promoted the smart upgrading of the tourism industry.

On June 8, the "Tracing the Tomb of the First Emperor of Qin" product launch conference jointly sponsored by Tencent and the Qin Shi Huang Mausoleum Museum (hereinafter referred to as the Qin Mausoleum) was held in Xi'an. In the digital era, the two parties announced that they will further deepen their cooperation and expand the influence of Qinling through technological means. Tencent will use digital means to provide smart cultural tourism solutions to help the smart development of the cultural tourism industry.

At the press conference, the "Looking for the Tomb of the First Emperor" smart tour app jointly created by Tencent and Qinling was officially launched. The app will provide Qinling visitors with various services based on geographical data. It provides smart tour services such as museum overview, hand-drawn maps, museum tours, audio explanations, recommended scenic routes, facility search, and VR panoramic views.

It is reported that since the "930" organizational structure change in 2018, Tencent has proposed the strategic direction of "deeply cultivating the consumer Internet and embracing the industrial Internet", and smart travel has become one of the core business sectors in Tencent's smart industry layout. . In the subsequent announcement of Tencent Smart Travel’s “four horizontals, two verticals and one middle platform” business structure, the “four horizontals” including Tencent Auto Connect, Tencent Autonomous Driving, Tencent Location Services, and Ride Codes, including massive content platforms, safety guarantees Tencent hopes to provide assistance to partners in terms of "two verticals" including the system, and "middle-end services" including cloud and AI.

The cooperation between Tencent and the Qinling Tomb Museum is based on digital services to help upgrade the tourism and travel industry. Tencent Maps connects location-based scene services with the Qinling Tomb in the real world, and connects the real Qinling Tomb. Attractions include Qin Shi Huang Terracotta Warriors and Horses Museum and Qin Shi Huang Mausoleum Ruins Park. They are restored to mobile phone maps for the convenience of tourists.

According to Tencent, before arriving at the Qin Mausoleum, tourists can familiarize themselves with the basic information of the Qin Mausoleum in advance through the "Looking for the Mausoleum of the First Emperor" applet, including introduction/opening hours/address/telephone number, etc. Help Tourists learn about the Qin Mausoleum. The two parties also simultaneously launched a hand-painted version of the Qinling Tomb panoramic map, adding fun to the trip; after tourists arrive at the Qinling Mausoleum, when using the mini program to visit, they can connect to the Tencent Map Location Service Engine mini program to provide tourists with museum overview, location search, Route planning and other map services. In addition to text introductions, each scenic spot also combines audio guides with map services to provide tourists with background explanations of the cultural relics wherever they visit. In addition, through the mini program "Point Search", tourists can plan routes for common locations such as buildings, exhibitions, restaurants, shops, parking lots, toilets, entrances and exits, helping tourists solve problems in time.

In the future, Tencent Maps and Tencent Location Services will also process big data and use positioning capabilities to help scenic spots monitor tourist flow data in real time, analyze crowd flow trends, and help scenic spots divert tourist crowds during peak periods and reduce tourist traffic. Eliminate safety hazards and improve management efficiency.

Hou Ningbin, director of the Qinling Museum, said that he hopes to cooperate with Tencent and even some other Internet companies in the long term to fully and profoundly display the rich cultural heritage of the Qinling Museum to tourists. and the public.

Zhong Xiangping, Vice President of Tencent, said, “The cultural tourism industry is an area that Tencent entered early and has deeply integrated into. Tencent will fully integrate Tencent’s internal product matrix, technology, content industry ecology, etc., and accelerate the development of technology, culture, Integrated innovation and practical application of tourism, play the role of 'digital assistant', help partners upgrade intelligently, and help users travel conveniently and quickly.

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